Accelerated change in 2022

As 2021 draws to a close, the pace of change in marketing is faster than ever, with new technology emerging rapidly and consumer behaviours shifting at scale. Hear from 12 leaders across the WPP network on the biggest opportunities for brands next year, how to turn those opportunities into reality, and what success will look like in 2022.

• Social status is critical: In-platform purchasing on social media is set to grow to become a $3.37 trillion business globally over the next eight years. In 2022, brands that embrace the power of Social Commerce will deliver new levels of sales and brand loyalty.
• Seeing value in the virtual: As the metaverse continues to evolve, this new frontier creates a unique opportunity for brands in 2022. Key to unlocking growth for brands next year is connecting the physical and virtual, reaching new audiences in meaningful ways across worlds.
• Energising employees: The Great Resignation of 2021 has created a much more empowered workforce and re-set employee expectations. Organisations need to adapt to become a magnet for the best creative talent, re-designing environments to support divergent thinkers. Easier said than done whilst also managing huge internal change.
• Data, data, data: The amount of data we have at our fingertips increases by 22% every year. From understanding the impact of a supply chain, to identifying changing consumer attitudes, companies can use data in 2022 to act on issues such as the climate emergency and create lasting positive impact.