Turning buzzwords into business growth

How to create meaningful change in the areas of purpose, racial equity and representation

As the way that we work and the way that we interact in the public space continues to evolve, brands and businesses have started to pay greater attention to areas such as purpose, racial equity and representation. Ogilvy’s VP of Islamic Marketing, Shelina Janmohamed, explains how we can make 2022 the year to turn lip service into meaningful change.

Discover more predictions for 2022

published on

09 December 2021

Category

Communications

Related Topics

Consumer behaviour

More in Communications

Megaphones on blue background

Let’s make women safe

Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

People walking towards mysterious tunnels

It’s all about how to grow and resilience

‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

Running athlete illustration

2023 in sport: a year full of potential

Six trends that will shape the year for brands and rights-holders