Life 2.0 will spur new areas of growth

People have changed. Life has been recalibrated. What does this mean for brands?

Wavemaker India’s Chief Growth Officer, Kishan Kumar, discusses how new behaviours, priorities and emotions present brands with new opportunities to connect with their consumers, triggering greater levels of disruption and new areas of growth.

Discover more predictions for 2022

published on

09 December 2021

Category

Communications

Related Topics

Consumer behaviour

More in Communications

Path of flowers the colour of Peach Fuzz, Pantone Color of the Year 2024

The Future 100: wellbeing, humanity, emotion and tech

This annual trend spotter – by WPP’s VML – gives us the context for the new normal for marketing in 2024.

Colourful pink, orange and purple graphic

Cancer patients are getting younger: let’s talk

New US cancer cases are expected to cross the 2m mark in 2024. And what’s worse, patients are getting younger.

Orange and blue megaphones on an orange background

A space for sound

Savvy brands who venture into sonic branding will find vast opportunity in this relatively uncluttered landscape