Life 2.0 will spur new areas of growth
People have changed. Life has been recalibrated. What does this mean for brands?
Wavemaker India’s Chief Growth Officer, Kishan Kumar, discusses how new behaviours, priorities and emotions present brands with new opportunities to connect with their consumers, triggering greater levels of disruption and new areas of growth.
published on
09 December 2021
Category
More in Communications

Let’s make women safe
Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

It’s all about how to grow and resilience
‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

2023 in sport: a year full of potential
Six trends that will shape the year for brands and rights-holders