Sustainability Report 2023

AI generated orbs with a sea scape in the background
21 MAR 2023


We use the power of creativity to build better futures for our people, planet, clients and communities.
Mark Read, CEO of WPP

The work we do for our clients provides a real opportunity to bring about positive change.

Mark Read CBE

Chief Executive Officer

Chief Executive’s Statement PDF 701 KB

Sustainability and our strategy

Our sustainability commitments support our corporate strategy and help us navigate a dynamic social and economic landscape, responding to evolving stakeholder expectations and shaping our contribution to the world around us.

Sustainability and Our Strategy PDF 530.8 KB

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People icon

Become the employer of choice for all

Planet icon

Maximise our positive impact on the planet

Clients icon

Enable our clients on their sustainability journeys

Communities icon

Use the power of our creativity and voice to support healthy and vibrant communities

Operating responsibly

We reduce risks to our business and clients by establishing clear responsible business policies and procedures and by being transparent about our progress.

Responsible Business PDF 1.2 MB.

Manchester Campus


It’s our ambition to unleash the potential of every individual across WPP

Our focus areas

  • Attracting and retaining the brightest and best in our industry
  • Creating a workplace that is reflective of the diverse communities in which we live and work
  • Investing in skills and creating opportunities for our people to collaborate, learn, develop and grow
  • Offering attractive compensation and working practices
  • Engaging with and listening to our people
  • Supporting our people’s physical and mental health and wellbeing

How are we doing?

  • 41% women in executive leadership (2022: 40%)
  • 53% women in senior management (2022: 54%)
  • 22% senior and executive management in the US, our largest market, are non-white (2022: 22%)
  • 14% increase in participation in our annual All In staff survey
  • Future Readiness Academies help everyone across WPP develop the skills and knowledge they need to embrace the digital future, with a new Demystifying Data and AI Academy added in 2023
  • Inclusion as a Skill — training rolled out to all employees worldwide
People PDF 5 MB


Delivering progress against our sustainability goals to protect our planet

Our focus areas

  • Transitioning to net zero emissions across our own business, supporting our clients’ carbon reduction efforts, and accelerating progress across our industry
  • Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year
  • Achieving net zero in our own operations (Scope 1 and 2) by 2025 and across our supply chain (Scope 3) by 2030, including emissions from media buying – an industry first
  • Sourcing 100% of our electricity from renewable sources by 2025
  • Working with clients to stimulate action on climate change and the environment
  • Supporting effective green claims that are authentic, material and backed by real action
  • Reducing waste and improving resource efficiency

How are we doing?

  • 76% absolute reduction in tonnes CO2e (Scope 1 and 2) since our 2019 baseline and 18% year-on-year
  • 0.19 tonnes CO2e per person from direct operations (Scope 1 and 2), a 17% reduction year-on-year and 77% reduction since our 2019 baseline (2022: 0.23 tCO2e)
  • 88% of electricity sourced from renewable sources (2022: 83%)
  • Coalition of leading advertisers – worth $10 billion in global advertising investment – to accelerate decarbonisation of the world’s media supply
Planet PDF 2.5 MB
Task Force on Climate-related Financial Disclosures (TCFD) statement PDF 1.12 MB
Carbon emissions data PDF 45 KB


The work we do for our clients presents our greatest opportunity to create positive change

Our focus areas

  • Supporting clients to meet their sustainability commitments and address consumer needs through sustainability work that is creative, credible and drives action
  • Integrating sustainability and diversity, equity and inclusion into our work
  • Driving behavioural change at scale to deliver real impact by combining the latest technology alongside creativity and sustainability expertise
  • Upholding rigorous standards of honesty and integrity in our work for clients
  • Prioritising strong systems of governance, privacy and security

How are we doing?

  • 8 out of 10 score from clients for our ability to support their sustainability goals (new in 2023) and 8.3 for our ability to support their diversity, equity and inclusion goals (2022: 8.2)
  • 82% of top 50 clients have set or committed to set science-based carbon reduction targets (2022: 78%)
  • Client version of our Green Claims Guide launched with targeted training for clients in potentially higher-risk and higher-emissions sectors
  • Demystifying Data & AI Academy launched to equip our people with the tools and skills to navigate AI responsibly and effectively
Clients PDF 4.5 MB


We aim to use the power of our creativity and voice to create healthy and vibrant communities

Our focus areas

  • Inspiring change through powerful communications and investment in communities
  • Amplifying the impact of charities and non-governmental organisations by providing marketing and creative services
  • Investing $30 million in our Racial Equity Programme, which aims to advance racial equity for our people and in communities
  • Encouraging our people to volunteer their time and skills
  • Negotiating free media space for charity campaigns, enabling them to reach a wide audience
  • Partnering with the United Nations, including UN Women, to provide our skills in creativity, communications, data and technology to help effect positive change for society

How are we doing?

  • $21.1m invested in inclusion programmes since 2020 as part of our commitment to invest $30m in racial equity
  • $36.1m total social contribution, taking into account cash donations, pro bono work, in kind contributions, free media space and racial equity initiatives (2022: £35.5m)
  • £205,000 donated to disaster relief through employee donations matched by WPP
Communities PDF 7.2 MB