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Sustainability

Our clients must balance a complex set of social and environmental challenges with changing consumer expectations and constant technological developments. While challenging, today’s landscape also offers major opportunities to create new markets for more inclusive and sustainable products and services.
Read our Sustainability Report 2021 summary
By including emissions from the placement of advertising in our net zero commitment – a first for our industry – we aim to raise the bar for the whole sector.

Mark Read

Chief Executive Officer


Building better futures

We use the power of creativity to build better futures for our people, planet, clients and communities.

Our commitments and targets

WPP’s operations to be net zero by 2025 and supply chain by 2030.

Net zero commitments:

Net zero carbon emissions across Scope 1 and 2 by 2025

Net zero carbon emissions across Scope 1 and 2 by 2025

Net zero carbon emissions across Scope 3 by 2030

Net zero carbon emissions across Scope 3 by 2030

WPP will use electricity that is 100% sourced from renewable sources by 2025

WPP will use electricity that is 100% sourced from renewable sources by 2025

Calculating a cleaner future now: a unified methodology for accelerated media decarbonisation   

Building the tools to accelerate media decarbonisation

WPP is working to develop the technology and standards to measure and reduce emissions from advertising globally. As part of that effort, GroupM commissioned research from independent specialists in carbon measurement to help create a robust methodology for consistent and accurate carbon measurement across the media supply chain, and to enable targeted interventions to reduce emissions. Once created, the lifecycle assessment methodologies will enable a new carbon calculator to be built. Available for industry-wide adoption, the carbon calculator will set absolute emissions reduction targets and build in vendor-level data where available.

Download the full report PDF 34.1 MB

Our commitments

Latest sustainability work and thinking

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