“ By including emissions from the placement of advertising in our net zero commitment – a first for our industry – we aim to raise the bar for the whole sector.
Building better futures
We use the power of creativity to build better futures for our people, planet, clients and communities.
Our commitments and targets
WPP’s operations to be net zero by 2025 and supply chain by 2030.
Net zero commitments:
Net zero carbon emissions across Scope 1 and 2 by 2025
Net zero carbon emissions across Scope 3 by 2030
WPP will use electricity that is 100% sourced from renewable sources by 2025
Building the tools to accelerate media decarbonisation
WPP is working to develop the technology and standards to measure and reduce emissions from advertising globally. As part of that effort, GroupM commissioned research from independent specialists in carbon measurement to help create a robust methodology for consistent and accurate carbon measurement across the media supply chain, and to enable targeted interventions to reduce emissions. Once created, the lifecycle assessment methodologies will enable a new carbon calculator to be built. Available for industry-wide adoption, the carbon calculator will set absolute emissions reduction targets and build in vendor-level data where available.