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Producing the future:

How AI is transforming the way humans imagine, create and consume

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WPP is the creative transformation company

WORK

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Croatia Polyclinics turn bus stops into waiting rooms and billboards into health screening tools

A groundbreaking campaign tackles Croatia’s silent spine pandemic, delivering over 100,000 screenings and driving a 46% increase in preventive check-ups

Mobile phone screen showing VML's Age Captcha

VML: Tecate’s Age Captcha

Transforming website age gates to tackle underage drinking

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WPP iQ

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Rebuilding icons: why rethinking your data strategy is key to staying relevant

As ID-based solutions decline and privacy concerns rise, brands can future-proof their iconic status by leveraging AI to unlock new, data-driven growth opportunities

Woman in a digital art installation with flowing blue and purple light patterns.

AI is everywhere – but not everyone is seeing it the same way

A new study from Reddit featuring expert commentary from WPP and GroupM uncovers a striking gap between how consumers and experts perceive AI’s impact and potential – and what this means for brands

Stephan Pretorius, Chief Technology Officer, WPP sits in a chair, gesturing with his hand, with a city view visible through a window in the background.

WPP Open: unlocking human creativity with AI, as seen on Bloomberg TV

See WPP Open in action as WPP CTO Stephan Pretorius demonstrates its transformative capabilities to Mastercard's Raja Rajamannar

Careers

At WPP, it’s our people who make the company, and what we do, extraordinary. We’re committed to attracting and developing the best in the industry.

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SUSTAINABILITY

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Sustainability Report 2024

We use our creativity combined with our global scale to meet sustainability obligations within our own business, our clients’ businesses and across our industry

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