WPP is the creative transformation company

A surreal landscape featuring a futuristic city encased in a teardrop-shaped structure hovering above a lake and mountains. The text 'TRANSFORMING HOW WE' is overlaid on the image.

Transforming how we create

By uniting the creativity of our people with the power of AI, we're opening up a world of new opportunities for the world's biggest brands

WPP Media launches as fully integrated, AI-powered media company

Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalisation at scale for advertisers

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WORK

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A Corona advertisement showing people relaxing on a beach between tall city buildings.

Grey: Corona’s Sun Reserve

How Corona secured sunshine for everyone

A close-up shot shows a piece of kamaboko (Japanese fish cake) being held by a pair of silver chopsticks against a blurred, dark brown background. The kamaboko is a semi-circular slice, white in the center with a thin, bright pink edge. On its white surface, a sad face is drawn in black: two small, round eyes and a downturned, curved mouth. The chopsticks are positioned at the top right, holding the kamaboko delicately.

Grey: BARBQ PLAZA’s Sad Kama-Chan

How an iconic mascot's frown reignited love, sales and cultural buzz

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WPP iQ

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A behind the scenes photo of a person sitting behind two monitors on a production shoot.

Rebuilding icons: why production strategy matters in today’s content-driven world

From silos to synergy – how integrated production fuels iconic brand-building

Abstract digital data art with flowing purple and blue shapes.

Rebuilding icons: why rethinking your data strategy is key to staying relevant

As ID-based solutions decline and privacy concerns rise, brands can future-proof their iconic status by leveraging AI to unlock new, data-driven growth opportunities

Woman in a digital art installation with flowing blue and purple light patterns.

AI is everywhere – but not everyone is seeing it the same way

A new study from Reddit featuring expert commentary from WPP and GroupM uncovers a striking gap between how consumers and experts perceive AI’s impact and potential – and what this means for brands

Careers

At WPP, it’s our people who make the company, and what we do, extraordinary. We’re committed to attracting and developing the best in the industry.

Discover our open positions across the network

SUSTAINABILITY

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Sustainability Report 2024

We use our creativity combined with our global scale to meet sustainability obligations within our own business, our clients’ businesses and across our industry

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