The Bullmore collection

Jeremy Bullmore has been described by Campaign magazine as “quite possibly the most admired man in advertising” and “Adland's greatest philosopher.” Marketing magazine simply observed: “When Mr Bullmore speaks, the world listens.”

The former chairman of J. Walter Thompson London, non-executive director of WPP and member of the WPP Advisory Board has contributed an essay to WPP's Annual Report for over 20 years.

£6bn of Other People’s Money: Make the Watertight Case for Building Your Brands

6bn-of-other-peoples-money

Read the essay
Download PDF 109KB
Listen MP3

A 20th Century Lesson for 21st Century Brands

20th-century-lesson-for-21st-century-brands

 

Read the essay
Download PDF 174KB
Listen MP3

Just Because You Can, Doesn't Mean You Should

just-because-you-can-doesnt-mean-you-should

 

Read the essay
Download PDF 126KB
Listen MP3

Sorry to Disappoint You – But the Business We’re in is Unusually Low in Risk

sorry-to-disappoint-you

Read the essay
Download PDF 119KB
Listen MP3

You May Not Know Where You’re Going Until You’ve Got There

you-may-not-know-where-youre-going

Read the essay
Download PDF 118KB
Listen MP3

Why it's Time to Say Goodbye to IKTHTMISOAIW

why-its-time-to-say-goodbye

Read the essay
Download PDF 430KB
Listen MP3

Lessons to be Learned from Robert McNamara and a Pair of Long-handled Toe-nail Clippers

lessons-to-be-learned-from-robert-mcnamara

 

Read the essay
Download PDF 1.2MB
Listen MP3

Plonk and Placebos. The curious truth about strong brands; and why people are right to prefer them

plonk-and-placebos

 

Read the essay
Download PDF 750KB
Listen MP3

On the Incalculable Benefit of Not Going Backwards

on-the-incalculable-benefit-of-not-going-backwards

 

Read the essay
Download PDF 216KB
Listen MP3

Why a Ruritanian Poltergeist can be as valuable as an Automated Processing Plant

why-a-ruritanian-poltergeist-can-be-valuable

Read the essay
Download PDF 174KB
Listen MP3

I'm Sorry - You've Lost Me

im-sorry-youve-lost-me

Read the essay
Download PDF 243KB
Listen MP3

If We Choose to Believe What Emerson Didn't Say Then We're All Doomed

if-we-choose-to-believe

Read the essay
Download PDF 616KB
Listen MP3

In Praise of Interior Decorators

in-praise-of-interior-decorators

Download PDF 580KB
Listen MP3

The Steak and Kidney Pie That Wasn't

the-steak-kidney-pie-that-wasnt

Download PDF 162KB
Listen MP3

Benjamin Franklin and the Kuala Lumpur Question

benjamin-franklin-and-kuala-lumpur-question

Download PDF 150KB
Listen MP3

Posh Spice and Persil

posh-spice-persil

Download PDF 209KB
Listen MP3

The Clipboard and the Copywriter

the-clipboard-and-copywriter

Download PDF 257KB
Listen MP3

Why Every Brand Encounter Counts

why-every-brand-encounter-counts

Download PDF 196KB
Listen MP3

Advertising and its Audience

advertising-and-it-audience

Download PDF 162KB
Listen MP3

Time & Motion Man and the Mad Inventor

time-and-motion-man

Download PDF 170KB
Listen MP3

Polishing the Apples

polishing-the-apples

Download PDF 277KB
Listen MP3

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy