WPP iQ

Transformative industry intelligence

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17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands

People and modern technology connection

17 Nov 2021

The rebirth of social communities

Explore what makes an effective social community, what you can learn from them and how they can benefit your holistic marketing strategy

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05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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28 Oct 2021

Driving value at scale with human-centred personalisation

Explore the growing need for brands to embrace authenticity

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27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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22 Oct 2021

Into the metaverse

Consumer trends and brand opportunities are emerging as the metaverse takes shape

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21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

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06 Oct 2021

Putting data privacy first

Choreograph CEO Brendan Moorcroft on how WPP’s new data company is helping brands stay ahead of the data curve

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06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

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05 Oct 2021

Women in gaming: the real game changers

Discover how to tap into the gaming industry and the growing female presence within it

Augmented reality simulation of new buildings

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

Intelligent city networks

01 Oct 2021

It’s time to start leveraging your PIM’s data governance capabilities

Product Information Management (PIM) offers seamless management of data, assets, and workflows, all within a single platform

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21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

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16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

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13 Sep 2021

The power of transformation management

How effective transformation governance can drive progress in an increasingly changing world

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03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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