WPP iQ Stream

Transformative industry intelligence

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17 Sep 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

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13 Sep 2021

The power of transformation management

How effective transformation governance can drive progress in an increasingly changing world

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03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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02 Sep 2021

Why visual AI is the next frontier of ecommerce

Discover how visual artificial intelligence (AI) can help ecommerce brands and retailers thrive

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01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

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31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

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13 Aug 2021

Martech 2030

Five trends in marketing technology for the decade of the augmented marketer

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12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

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12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

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04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

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03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

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02 Aug 2021

Data in advertising

How to integrate data ethics into your day-to-day operations to build and maintain trust

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27 Jul 2021

Big data 2021: five key areas driving change in communications

How to harness data to make ideas and campaigns more impactful

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21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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16 Jul 2021

Big tech and the future of healthcare commerce

VMLY&R Commerce outlines the new commerce opportunities healthcare can provide

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14 Jul 2021

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products

Collage of WPP award winning client work

14 Jul 2021

The power of creativity to drive change for the better

Mark Read on why to motivate the widespread behavioural changes needed to meet this moment, we need to be disruptive

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09 Jul 2021

Reimagining influencer marketing

VMLY&R Commerce explores how to turn likes into real business growth

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29 Jun 2021

Building better experiences with content

2021 is taking shape as a year of innovation and lasting change – a year of reset and renewal

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