Transformative industry intelligence
17 Jun 2022
Gender bias in healthcare media
WPP and SeeHer are launching brand new research on gender bias in healthcare and media – ‘Health on Her Terms’
15 Jun 2022
Creativity – the world’s most valuable tool
If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for
06 Jun 2022
Reinventing real-world retail
How physical stores can create media magic
31 May 2022
The power of optimising your site search
How personalisation, advance options and AI can transform search functionality and benefit user experience
25 May 2022
Data and AI
From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI
19 May 2022
Data – the answer to cultural change?
How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way
19 May 2022
Data ethics: operating to a higher standard
WPP-backed m/SIX specialises in driving commercial, as well as audience growth, and doing so to the highest ethical data standards
18 May 2022
We will all be data professionals
Saying “I don’t understand data” in 2030 will be like printing emails in 2010
18 May 2022
Data – decision critical, not just a record
Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened
17 May 2022
Data: are we headed towards shared control?
Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards
17 May 2022
A sustainable future starts with data
If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy
11 May 2022
Customer experience: a North Star for businesses
How CX helps create stronger, more resilient brands in times of uncertainty
27 Apr 2022
The future of B2B: the adaptive business
Driving growth and resilience in the new business landscape
25 Apr 2022
Why the metaverse is a chance for us to rethink how advertising is done
Preparing for the virtual future
21 Apr 2022
Women must be part of the climate conversation
The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change
12 Apr 2022
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce
14 Mar 2022
The metaverse: the next frontier
Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands
14 Mar 2022
The metaverse: new ground for creative transformation
In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers
10 Mar 2022
Beyond the hype: six practical NFT use cases
Potential ways brands can incorporate Non-Fungible Tokens (NFTs) into their consumer offerings
08 Mar 2022
I am who I am
Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world