Stream
Transformative industry intelligence
Mobility: The Future of Brands in Motion
A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life
06 Jan 2021
11:21
How governments should tackle mobility
Alain Berger, Executive Strategy Director, Hill+Knowlton Strategies, Brussels in conversation with Laure Van Hauwaert, Managing Director, EU Institutions, Government and Public Sector Practice, WPP, Brussels
06 Jan 2021
04:28
Ad break: Gillette's The Barbershop Girls of India
Sandipan Bhattacharyya, Managing Director & Chief Creative Officer, Grey, Mumbai
19 Dec 2020
Generation Z: Building a Better Normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow
19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change
18 Dec 2020
Creative context takes centre stage
How marketers must adopt new media channels and formats into their brand strategy
15 Dec 2020
The Great Shift: how COVID-19 has shifted the marketing landscape
Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19
14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow
23 Nov 2020
Brand to demand: how to avoid overtraining your brand
The importance of the big picture in performance marketing
23 Nov 2020
Six lessons for post-pandemic marketing
Emerging from panic mode and marketing in the long tail of COVID-19
23 Nov 2020
Using data to enhance your customer journey maps
Why understanding customer expectations is a kind of alchemy
18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands
18 Nov 2020
Experiences customers want
Where to focus your customer experience (CX) spend to deliver value
18 Nov 2020
Data 2030: what does the future of data look like?
Exploring the world of data in 2030 through four key themes
10 Nov 2020
Making a good impression
Applying behavioural science insights to support social outcomes
10 Nov 2020
Bring back that loving feeling
It's emotion, not reason, that wins the hearts of new B2B customers
10 Nov 2020
Chief magic officer
As old marketing models struggle with new channels, it's time for enterprise-wide transformation
10 Nov 2020
The killer robots can wait
Which enterprises will win out in the AI race and what factors will drive their success?
10 Nov 2020
What’s over the horizon for search?
The search landscape is becoming more fragmented with voice, image and AI gaining ground
10 Nov 2020
What brands can learn from playing games
Gaming mechanics and tactics could drive both engagement and revenue
10 Nov 2020
The maths challenge
A successful data analytics strategy is built around five core competencies
10 Nov 2020
The decision-making genome
Using behavioural science to map more effective, personalised content
10 Nov 2020
Putting your store on a solid foundation
Why moving to a new tech platform requires meticulous planning
10 Nov 2020
An eye for a great buy
How image recognition technology is taking search to the next level
10 Nov 2020
Cognitive resonance: harmonising emotional and rational advertising
What it means in marketing terms when "figures sing"
10 Nov 2020
A machine for creativity
Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads
10 Nov 2020
When marketing meets science fiction
AI offers enormous potential, but what about the ethical challenges?
10 Nov 2020
Diversity’s last frontier
It's time agencies harnessed the creative power of the neurodivergent brain
10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations
10 Nov 2020
Navigating the new Silk Road
Chinese brands face unique challenges as they go global
10 Nov 2020
The eightfold path of paradox
To succeed in China, business leaders must get to grips with its complicated world view
10 Nov 2020
Putting the C in success
For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue
05 Nov 2020
Winning in the connected beauty industry
What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry
28 Oct 2020
Virtual events: how the future of brand events is changing
Transforming your brand’s presence from in-person to 100% virtual
28 Oct 2020
Are vanity metrics stunting your growth?
The real metrics you should focus on for strategic growth
28 Oct 2020
Three disruptive practices driving retail growth in China
How emerging and established brands are finding their own disruptive path to success in the Chinese retail market
21 Oct 2020
Your consumer is glocal
A look at the behaviour of globalised consumers and how to address them in local markets
21 Oct 2020
The human side of brand growth
The importance of listening to people’s stories before you tell your own
01 Oct 2020
03:17
Inclusion champions: Jacqui Canney and Tripti Lochan
The magic of multicultural, multigenerational, multifaceted workforce
01 Oct 2020
包容性拥护者：Jacqui Canney 和 Tripti Lochan
多元文化、多世代及多层次员工队伍的神奇力量
01 Oct 2020
Abanderados de la inclusión: Jacqui Canney y Tripti Lochan
La magia de una plantilla multicultural, multigeneracional y polifacética
01 Oct 2020
Champions de l'inclusion : Jacqui Canney et Tripti Lochan
La magie d'un personnel multiculturel, multigénérationnel et multiforme
01 Oct 2020
Defensores da inclusão: Jacqui Canney e Tripti Lochan
A magia da força de trabalho multicultural, multigeracional e multifacetada
30 Sep 2020
01:54
Inclusion champions: Amy Walker and Christine Benton
The transformative power of a neurodiverse workforce
30 Sep 2020
包容性拥护者：Amy Walker 和 Christine Benton
神经多样性员工队伍的变革性力量
30 Sep 2020
Abanderados de la inclusión: Amy Walker y Christine Benton
El poder transformador de una plantilla neurodiversa
30 Sep 2020
Defensores da inclusão: Amy Walker e Christine Benton
O poder transformador de uma força de trabalho neurodiversa
30 Sep 2020
Champions de l'inclusion : Amy Walker et Christine Benton
Le pouvoir transformateur d'un personnel neurodiversifié
30 Sep 2020
02:18
Inclusion champions: Christina Mallon and Vico Benevides
Advocating for inclusive design
30 Sep 2020
Abanderados de la inclusión: Christina Mallon y Vico Benevides
Fomentando el diseño inclusivo
30 Sep 2020
Champions de l'inclusion : Christina Mallon et Vico Benevides
Prôner un design inclusif
30 Sep 2020
Defensores da inclusão: Christina Mallon e Vico Benevides
Preconizando um design inclusivo
29 Sep 2020
02:11
Inclusion champions: Neo Makhele and Keith Cartwright
The importance of tension in creating great work
29 Sep 2020
包容性拥护者：Neo Makhele 和 Keith Cartwright
冲突在创造杰出成果中的重要作用
29 Sep 2020
Champions de l'inclusion : Neo Makhele et Keith Cartwright
L'importance de la tension pour un travail productif
29 Sep 2020
Defensores da inclusão: Neo Makhele e Keith Cartwright
A importância da tensão na criação de um grande trabalho
29 Sep 2020
Abanderados de la inclusión: Neo Makhele y Keith Cartwright
La importancia de la tensión para hacer un gran trabajo
29 Sep 2020
包容性拥护者：Demet İkiler 和 Aisling Ryan
为什么包容性对企业有利
29 Sep 2020
Champions de l'inclusion : Demet İkiler et Aisling Ryan
Pourquoi l'inclusion est bonne pour les affaires
29 Sep 2020
Defensores da inclusão: Demet İkiler e Aisling Ryan
Por que a inclusão é boa para os negócios?
29 Sep 2020
Abanderados de la inclusión: Demet İkiler y Aisling Ryan
Por qué la inclusión es positiva para los negocios
28 Sep 2020
02:36
Inclusion champions: Sunetro Lahiri and Florencia Spinetta
LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations
28 Sep 2020
包容性拥护者：Sunetro Lahiri 和 Florencia Spinetta
广告行业中的非异性恋群体（LGBTQAI+）内容表现以及为畅所欲言营造安全空间的重要性
28 Sep 2020
Champions de l'inclusion : Sunetro Lahiri et Florencia Spinetta
La représentation de la communauté LGBTQAI+ dans la publicité et l'importance de créer des espaces sûrs pour mener les conversations sans tabous
28 Sep 2020
Defensores da inclusão: Sunetro Lahiri e Florencia Spinetta
Representação LGBTQAI+ na publicidade e a importância de criar espaços seguros para conversas não filtradas
28 Sep 2020
Abanderados de la inclusión: Sunetro Lahiri y Florencia Spinetta
Representación LGBTQAI+ en la publicidad y la importancia de crear espacios seguros para poder mantener conversaciones sin filtros
28 Sep 2020
Inclusion champions
12 changemakers from across the WPP network driving key conversations around inclusion and diversity
28 Sep 2020
03:25
Inclusion champions: Demet İkiler and Aisling Ryan
Why inclusion is good for business
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
Which retail formats work best for your brand’s experience strategy and what value do they add?
11 Sep 2020
Unlocking the power of online fashion with new technology
How retailers can use tech to remain relevant after COVID-19
10 Sep 2020
The future of commerce platforms
How digital ecommerce and platform architecture is evolving as a result of COVID-19
09 Sep 2020
Translating content into commerce
How to ease attrition and boost sales through experience-driven ecommerce
20 Aug 2020
How to plan with confidence in the recovering OOH market
Increased share of voice and significant gains in media value are likely for those who re-engage early
20 Aug 2020
Think small, act fast, repeat
What can large organisations learn from small businesses?
19 Aug 2020
Brands in times of activism
Before you act, consider how your historical actions, company values and existing audience align with the cause at hand
29 Jul 2020
The state of ecommerce 2021
Navigate the evolving world of omnichannel commerce and retail media
28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market
28 Jul 2020
Power of connection: the human touch
Driving media effectiveness for financial services brands
27 Jul 2020
Brand building throughout the buyer life cycle
A positive holistic experience encourages customer growth
23 Jul 2020
Fit for growth beyond COVID-19
Is your brand ready for a year-zero overhaul?
06 Jul 2020
This Year, Next Year: US mid-year media forecasts
The downturn in the US ad market that began in late March is starting to slow
06 Jul 2020
This Year, Next Year: UK mid-year media forecasts
How COVID-19 and Brexit have affected the UK media industry
06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook
29 Jun 2020
The future of mobility: opportunities for brands
Creating a valuable in-vehicle consumer experience
26 Jun 2020
What makes a great social and influencer campaign?
Companies are looking for new ways to engage with their customers
26 Jun 2020
Sustainable development campaigns must raise their game
Creative work shouldn’t just support change, it should drive it
16 Jun 2020
Quarantine culture
From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands
16 Jun 2020
The future of mobility: media consumption
Self-driving vehicles as a new consumer space
11 Jun 2020
Virtual venues
From local bars to music festivals, cultural locales are being recreated for a new world
11 Jun 2020
01:21
Inclusive design 101
Designing for everyone
05 Jun 2020
The barriers of being Black in Britain
“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager
05 Jun 2020
Using behavioural science to create new consumer habits
Adopting a more human first approach in fluid times of behaviour change
05 Jun 2020
Remote reporting season
Five takeaways from Hong Kong to ensure essential business continues to run smoothly
04 Jun 2020
From social isolation to the new normal
A plan for reimagining commerce
04 Jun 2020
27:49
Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver
04 Jun 2020
The business of health in the pandemic era
COVID-19 is driving a health movement across all sectors
02 Jun 2020
Supporting our Black Communities
"We can’t be true to our purpose without supporting our Black colleagues, or without acknowledging their pain and the injustices they continue to face" – Mark Read, CEO
26 May 2020
The Future Shopper 2020
How will the COVID-19 pandemic affect the future shopper?
26 May 2020
Advertising in 2030
Five predictions on the future of advertising
26 May 2020
Distancing – the impact on video
Transitioning to lo-fi video production across industries
22 May 2020
Why COVID-19 will usher in a new world order in sport
The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift
22 May 2020
How brands can win in a COVID-19 recession
Old lessons and new challenges
05 May 2020
Reopening business in China – finding the new normal
How innovative businesses are balancing wisdom and precaution
05 May 2020
Planning for COVID-19 recovery
Driving government communications that influence cooperation from citizens at every stage
01 May 2020
COVID-19: The imperative for business transformation
How brands can emerge from COVID-19 better-placed to adapt to the changes around them
30 Apr 2020
“I’m not entirely sure what it is but I do know I want it.”
A foolhardy attempt to de-mystify that precious property we call creativity
22 Apr 2020
Celebrating Earth Day 2020
Committing to 100% renewable energy and net zero (Scope 1 and 2) carbon emission WPP campuses by 2025
22 Apr 2020
How sponsors can navigate COVID-19
Advice for brands on how to handle the turbulence upending the 2020 sports calendar
22 Apr 2020
Business creativity in a time of crisis
Imaginatively repurposing, retooling, redeploying and redesigning to help ease the impact of the pandemic
15 Apr 2020
QSRs in the age of COVID-19
What customers are telling us about ordering food
15 Apr 2020
Owning your digital present and future
The COVID-19 commerce lessons we have learned so far
15 Apr 2020
The host cities’ perspective: the impact of COVID-19 on sporting events
Insights from the global Host City Survey
15 Apr 2020
Rapid response measures
Guidance for businesses facing the impact of COVID-19
14 Apr 2020
Will COVID-19 accelerate living more sustainably?
And what this means for brands
02 Apr 2020
Commerce in the time of the COVID-19 crisis
Inspiration for marketers and brands
02 Apr 2020
19:53
How will COVID-19 change global healthcare?
Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist
02 Apr 2020
Social distancing and the changing role of social media
Collective attention is turning to online social platforms to keep us connected and entertained
02 Apr 2020
Building brand resilience during COVID-19
Adapting, problem-solving and responding to unexpected challenges
01 Apr 2020
Dial up the humanity: how to strike the right tone in a crisis
Our top creative leaders share perspectives for brands
26 Mar 2020
Media relations best practice during COVID-19
Aligning to the new normal of a singular focused news cycle
26 Mar 2020
Media effectiveness during COVID-19
What should advertisers and media owners be considering during these challenging times?
26 Mar 2020
Virtual gatherings
What does the new normal of social distancing mean for the future of cultural experiences?
26 Mar 2020
What does coronavirus mean for brands on social media?
A make-or-break moment
25 Mar 2020
India MarTech Survey 2020
The inaugural Mirum MarTech Report
24 Mar 2020
Our industry's work matters more than ever
We need to pull together as colleagues, as agencies and as an industry during the pandemic
19 Mar 2020
Five ways to rethink your live experience
Considerations for an ever-changing environment
19 Mar 2020
Retail responds
How new commerce may ease the impact of COVID-19
19 Mar 2020
The culture of working remotely
How to adapt working practices during the coronavirus pandemic
19 Mar 2020
Commerce reimagined
Why businesses must be more human-centric to find topline growth
19 Mar 2020
How to reinvent your brand in times of global uncertainty
Marketers need to adjust their approaches during the pandemic
19 Mar 2020
How to communicate in turbulent times
A five-step plan to effective crisis communication
13 Mar 2020
AI and the personalised marketing approach of the future
Artificial intelligence holds the key to delivering more human and relevant marketing experiences at scale
12 Mar 2020
Balancing BX and CX
Why brand experience needs customer experience, and why modern brands can’t rely on one alone
12 Mar 2020
The attraction of cultural magnetism
How brands are building lasting connections
07 Mar 2020
In conversation: Valerie Madon and Pooja Jauhari
The intersection of creativity and technology and “putting the Disney back into Silicon Valley”
07 Mar 2020
In conversation: Karin Ross and Catherine Gaudry
Hybrid job roles and the power of creativity to drive change
07 Mar 2020
Conversaciones: Karin Ross y Catherine Gaudry
Puestos de trabajo híbridos y el poder de la creatividad para impulsar el cambio
07 Mar 2020
Na conversa: Karin Ross e Catherine Gaudry
Cargos híbridos e o poder da criatividade para impulsionar mudanças
07 Mar 2020
Entretien : Karin Ross et Catherine Gaudry
Les rôles hybrides et la créativité au service du changement
07 Mar 2020
对话：Karin Ross和Catherine Gaudry
复合型职位和创造力推动变革的力量
06 Mar 2020
Conversaciones: Valerie Madon y Pooja Jauhari
El punto de encuentro entre creatividad y tecnología y «recuperar a Disney en Silicon Valley»
06 Mar 2020
Na conversa: Valerie Madon e Pooja Jauhari
A interseção da criatividade com a tecnologia e “colocar a Disney de volta no Vale do Silício”
06 Mar 2020
Entretien : Valerie Madon et Pooja Jauhari
Le croisement entre créativité et technologie et « faire revenir Disney dans la Silicon Valley »
06 Mar 2020
对话：Valerie Madon和Pooja Jauhari
创造力与技术交汇和“迪士尼与硅谷融合”
06 Mar 2020
In conversation: Luciana Rodrigues and Cristina Risso
Technology as an enabler of ideas and greater collaboration
06 Mar 2020
Conversaciones: Luciana Rodrigues y Cristina Risso
La diversidad de perspectivas y el mundo sin fronteras como motores de crecimiento
06 Mar 2020
Na conversa: Luciana Rodrigues e Cristina Risso
A diversidade de perspectivas e o mundo sem fronteiras como motores do crescimento
06 Mar 2020
Entretien : Luciana Rodrigues et Cristina Risso
La diversité des perspectives et le monde sans frontières comme moteurs de la croissance
06 Mar 2020
对话：Luciana Rodrigues和Cristina Risso
多元化观点和无边界世界是企业发展的驱动力
06 Mar 2020
In conversation: Apoorva Bapna and T. Gangadhar
Culture and diversity as forces for growth
06 Mar 2020
Conversaciones: Apoorva Bapna y T. Gangadhar
La cultura y la diversidad como motores de crecimiento
06 Mar 2020
Na conversa: Apoorva Bapna e T. Gangadhar
Cultura e diversidade como forças motrizes do crescimento
06 Mar 2020
Entretien : Apoorva Bapna et T. Gangadhar
La culture et la diversité comme moteurs de la croissance
06 Mar 2020
对话：Apoorva Bapna和T. Gangadhar
文化和多样性是企业增长的驱动力
06 Mar 2020
In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne
The transformative role of talent in future business
06 Mar 2020
Conversaciones: Beth Ann Kaminkow y Jean-Rene Zetrenne
La función transformadora del talento en el futuro de los negocios
06 Mar 2020
Na conversa: Beth Ann Kaminkow e Jean-Rene Zetrenne
O papel transformador do talento nos negócios futuros
06 Mar 2020
Entretien : Beth Ann Kaminkow et Jean-Rene Zetrenne
Les talents comme force de transformation de l'entreprise
06 Mar 2020
对话：Beth Ann Kaminkow和Jean-Rene Zetrenne
人才在未来业务中的变革性作用
06 Mar 2020
In conversation: Erica Ingham and Mamaa Duker
Bringing your whole self to work
06 Mar 2020
Conversaciones: Erica Ingham y Mamaa Duker
Traer todo tu ser al trabajo
06 Mar 2020
Na conversa: Erica Ingham e Mamaa Duker
Trazendo todo o seu eu para o trabalho
06 Mar 2020
Entretien : Erica Ingham et Mamaa Duker
S'investir pleinement au travail
06 Mar 2020
In conversation: Rose Herceg and Ranjana Singh
Changing dynamics and why we need imagination to break through industry noise
06 Mar 2020
Conversaciones: Rose Herceg y Ranjana Singh
Dinámicas cambiantes y por qué necesitamos imaginación para alejarnos del ruido del sector
06 Mar 2020
Na conversa: Rose Herceg e Ranjana Singh
Mudando a dinâmica e por que precisamos de imaginação vencermos o ruído do mercado
06 Mar 2020
Entretien : Rose Herceg et Ranjana Singh
Changement de dynamique et l'imagination comme recours indispensable pour se démarquer
06 Mar 2020
Entretien : Shelina Janmohamed et Karine Santos
Établir de véritables liens
06 Mar 2020
Na conversa: Shelina Janmohamed e Karine Santos
Modelando conexões significativas
06 Mar 2020
Conversaciones: Shelina Janmohamed y Karine Santos
Establecer conexiones significativas
06 Mar 2020
In conversation: Shelina Janmohamed and Karine Santos
Forging meaningful connections
27 Feb 2020
WPP Commerce 2020: The people imperative
The future is here now
20 Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Rapid multiplication in channels is great news for consumers, but challenging for retailers
20 Feb 2020
All change in retail
Technology and shifts in consumer behaviour are driving innovation in the sector
13 Feb 2020
Sowing the seeds of a revolution
Germany’s fintechs seek success on their own terms
13 Feb 2020
The gradual shift from age and gender to audiences
Media owners and marketers are showing signs they want change
06 Feb 2020
What will agencies do without cookies?
Privacy initiatives are spurring innovation in data usage
31 Jan 2020
Super Bowl advertising playbook
A look at the past decade of spend during the Big Game
30 Jan 2020
Bitcoin, blockchain and coffee
Understanding the new economy of currency
27 Jan 2020
Facial recognition: the new rules
Privacy concerns increasingly trump convenience with biometric technology
24 Jan 2020
Turning up the volume
Will newer audio channels go mainstream in 2020?
15 Jan 2020
CES 2020: The Consumer “Experience” Show?
Technology and experiences unite at the Consumer Electronics Show (CES)
15 Jan 2020
CES 2020: Invisible revolutions
New transformative opportunities will be made possible because of products introduced at CES 2020
15 Jan 2020
CES 2020: Mindful tech
Spirituality and science merge as the tech industry taps into the mindfulness movement
13 Jan 2020
Streaming wars
The battle of the platforms heats up
13 Jan 2020
5G gets real
What does this mean for next-gen connectivity?
06 Jan 2020
From bricks to clicks: the rise of the neobanks
How much of an impact are the disruptors really having on the traditional retail banking market?
06 Jan 2020
Designing brands for the experience era
Exploring ways for brands to participate in new customer experience ecosystems
20 Dec 2019
Winter holiday highlights
Trends in TV and paid search retail advertising for the first half of the 2019 holiday season
20 Dec 2019
The future of healthcare
Emerging tech-based solutions in the healthcare category
13 Dec 2019
The Digital Commerce Leader
Businesses need new sales models and interfaces to stay relevant in decades to come
13 Dec 2019
What does 2020 hold for ad markets?
GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth
13 Dec 2019
In-game advertising 101
The evolution of advertising in video gaming
06 Dec 2019
Ecommerce lessons from the East
A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments
06 Dec 2019
Tactile tech
In the future, what will technology feel like?
04 Dec 2019
Mobility Futures
Kantar on how transportation will be defined by the world's great cities
03 Dec 2019
Generation Alpha
Wunderman Thompson Commerce helps prepare us for the future consumer
02 Dec 2019
Ride-hailing goes global
International contenders take on Silicon Valley
27 Nov 2019
Marketing’s missing link: the opportunity in gaming
WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers
27 Nov 2019
Some brands are born to die
The growing phenomenon of short-term brands
27 Nov 2019
Modern business needs a modern agency model
Wunderman Thompson Inside discusses why agencies and clients need to get closer to be more effective
27 Nov 2019
Sustainable online growth in fashion retail
Wunderman Thompson on how to thrive in a varied and challenging ecommerce landscape
26 Nov 2019
Making disruption a business-critical imperative
Lindsay Pattison outlines why businesses must embrace disrupting their own models as a core part of their strategy
26 Nov 2019
Mobilising millions
Why the United Nations needed a movement to tackle climate change
26 Nov 2019
How neuroscience can help us become better communicators
Coley Porter Bell explains the science behind visual bias to help create more impactful branding
26 Nov 2019
Mobility innovations driving change
The many factors reshaping the way we move
26 Nov 2019
Is your workplace your flagship?
How FITCH designed Microsoft’s new Asia Pacific HQ around experience
26 Nov 2019
Ethical advertising in the intelligent age
AI raises important industry questions
25 Nov 2019
The rise of the 5G road and what it means for automotive brands
Transforming the way we and our cars interact with each other
25 Nov 2019
Master of all cards
Mastercard’s transformational role in finance
24 Nov 2019
Innovative brand experience adds to differentiation
Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium
24 Nov 2019
创新型品牌体验 促进差异化 增强竞争力
市场份额增长，高端化加速
21 Nov 2019
GDPR’s impact goes further than data
The new age of data privacy
19 Nov 2019
The Behavioural Science Annual
Ogilvy's Rory Sutherland on the art of persuasion
11 Nov 2019
Content, Conversation & Commerce
Social commerce is fast becoming the next disruptive force in China's consumer scene
25 Oct 2019
The long-term resilience of agencies
GroupM's Brian Wieser discusses how transactions can be beneficial for advertisers
26 Sep 2019
D2C DNA
VMLY&R argues that direct-to-consumer is a skill, not a business unit
24 Sep 2019
Who cares and who acts?
Kantar outlines research on the consumer response to plastic waste
02 Sep 2019
Brand marketing in the mobile era requires three new relevancies
Brands must achieve a deeper, emotional and cultural connection
02 Sep 2019
数字移动时代 品牌营销需要体现三大关联性
品牌需要建立更深的情感和文化共鸣
24 Jul 2019
World Environment Day 2019
Creativity has the power to help tackle major global challenges and change behaviour
18 Jul 2019
The State of Digital
Global online media consumption set to overtake TV for the first time
01 Jul 2019
Inclusive Marketing
How brands can give a voice to everyone
08 Mar 2019
In conversation: Karen Blackett OBE and Ann Wixley
In praise of unconventional career paths
08 Mar 2019
In conversation: Jennifer DaSilva and Kemi Green
Bravery as the key to success
08 Mar 2019
In conversation: Demet İkiler and Pilar Domingo
Pillars of a positive work culture
08 Mar 2019
En conversacion con Mariana Tuis y Vanessa Sanchez
Lecciones de trabajar en el partnership de WPP y ONU Mujeres
08 Mar 2019
In conversation: Kyoko Matsushita and Camellia Tan
Life lessons for women in leadership
08 Mar 2019
In conversation: Mariana Tuis and Vanessa Sanchez
Lessons learned from working on WPP's UN Women partnership
22 Feb 2019
Orange the World, #HearMeToo
Tackling gender-based violence as part of the UN Women and WPP partnership
22 Feb 2019
Hold Her Gaze
Cultural shifts that will change how advertisers connect with women
19 Feb 2019
The experience advantage
Customer experience? It’s everything these days
19 Feb 2019
Spotlight on China
China remains the largest contributor in the world when it comes to new ad dollars
19 Feb 2019
Taking on climate change
The time to harness momentum is now
18 Feb 2019
#RewritingTheCode
Exposing the hidden behavioural codes of gender inequality
13 Feb 2019
Innovating for growth
With challenge comes opportunity
13 Feb 2019
Centennials at 21
Gen Z’s growing influence on spending and brand loyalty
13 Feb 2019
How do you transform disruptors
Adaptive marketing for business success
23 Jan 2019
In conversation: Lindsay Pattison and Nicole Meissner
Championing gender diversity
22 Jan 2019
Health for the digital consumer
Innovations in healthcare are encouraging more people to be engaged with their health
10 Jan 2019
The power of speech
Grappling with the voice gatekeepers
07 Dec 2018
The State of Video
The video experience is changing for viewers and advertisers
04 Oct 2018
The New Sustainability
Pioneering brands are leading the charge on sustainability
30 Aug 2018
LatAm brands
Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent
30 Aug 2018
The Third Era of Digital Retail
Retailing will be more digital, but feel more human
22 Aug 2018
A 20th century lesson for 21st century brands
The power of brand communications to create lasting desirability
22 Aug 2018
Veils of Pride
Challenging stereotypes to celebrate Arab women’s achievements
22 Aug 2018
Closing the digital divide in India
Women are at the forefront of the digital revolution
17 Aug 2018
Elastic Generation: the female edit
It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50
17 Aug 2018
The reflective power of retail spaces
How department stores are inspiring brands and clients to reflect on broader societal issues
14 Aug 2018
The transformative power of blockchain
Is the future of brand management blockchain-first?
03 Aug 2018
Finding growth in uncomfortable places
The growth models of the past will not serve the future
24 Jul 2018
Embracing AI to drive greater customer value
New practice focuses on conversational technology
20 Jul 2018
Are you future ready
Companies need to stop reacting to change and start inciting it
20 Jul 2018
Tackling our gender pay gap
How WPP is working to accelerate the development of female leaders
01 May 2018
Winning on Amazon
ecommerce marketplaces are a unique opportunity and require a dedicated brand strategy
03 Jul 2017
Death of the demographic
Defining consumers by demographics is no longer a useful approach for marketers