WPP iQ Stream

Transformative industry intelligence

Social media connections around the world graphic

17 Feb 2021

The transformative power of social media

Delivering value from marketing transformation can be greatly accelerated through social media

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

BARCA TV+ still

10 Feb 2021

Fan fidelity: the importance of digital fan engagement

Sports are laying the groundwork for enhanced digital consumer engagement

Person standing in virtual landscape

04 Feb 2021

Primetime game-tainment

Is gaming the new Hollywood?

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

Multicoloured square image with squares of people in

19 Dec 2020

Generation Z: Building a Better Normal

Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow

Abstract light pattern

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

Centre stage

18 Dec 2020

Creative context takes centre stage

How marketers must adopt new media channels and formats into their brand strategy

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Data signals

23 Nov 2020

Brand to demand: how to avoid overtraining your brand

The importance of the big picture in performance marketing

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Emerging from panic mode and marketing in the long tail of COVID-19

Using-data-to-enhance-your-customer-journey

23 Nov 2020

Using data to enhance your customer journey maps

Why understanding customer expectations is a kind of alchemy

Back-in-the-game- report by Wunderman Thompson

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

Online reviews

18 Nov 2020

Experiences customers want

Where to focus your customer experience (CX) spend to deliver value

Data-2030

18 Nov 2020

Data 2030: what does the future of data look like?

Exploring the world of data in 2030 through four key themes

Blurry circle illustration

10 Nov 2020

Making a good impression

Applying behavioural science insights to support social outcomes

Heart shaped illustration

10 Nov 2020

Bring back that loving feeling

It's emotion, not reason, that wins the hearts of new B2B customers

Rabbit illustration

10 Nov 2020

Chief magic officer

As old marketing models struggle with new channels, it's time for enterprise-wide transformation

Robot and human illustration

10 Nov 2020

The killer robots can wait

Which enterprises will win out in the AI race and what factors will drive their success?

Search landscape

10 Nov 2020

What’s over the horizon for search?

The search landscape is becoming more fragmented with voice, image and AI gaining ground

Gaming illustration

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

Abstract shape

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

Crossword

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

Icons

10 Nov 2020

Putting your store on a solid foundation

Why moving to a new tech platform requires meticulous planning

White dots

10 Nov 2020

An eye for a great buy

How image recognition technology is taking search to the next level

Peggy Olson AI illustration

10 Nov 2020

A machine for creativity

Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads

Illustration red circle

10 Nov 2020

When marketing meets science fiction

AI offers enormous potential, but what about the ethical challenges?

Illustration

10 Nov 2020

Diversity’s last frontier

It's time agencies harnessed the creative power of the neurodivergent brain

Coloured triangles

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

Silk Road Colourful swirls

10 Nov 2020

Navigating the new Silk Road

Chinese brands face unique challenges as they go global

Paradox

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

Atticus Journal unicorns

10 Nov 2020

Putting the C in success

For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue

Colourful beauty products

05 Nov 2020

Winning in the connected beauty industry

What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry

Virtual events

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

WPP iQ Are-vanity-metrics-stunting-your-growth

28 Oct 2020

Are vanity metrics stunting your growth?

The real metrics you should focus on for strategic growth

Retail-growth-in-China

28 Oct 2020

Three disruptive practices driving retail growth in China

How emerging and established brands are finding their own disruptive path to success in the Chinese retail market

WPP iQ Your-consumer-is-Glocal

21 Oct 2020

Your consumer is glocal

A look at the behaviour of globalised consumers and how to address them in local markets

The-human-side-of-growth

21 Oct 2020

The human side of brand growth

The importance of listening to people’s stories before you tell your own

WPP Inclusion Champions

01 Oct 2020

03:17

Inclusion champions: Jacqui Canney and Tripti Lochan

The magic of multicultural, multigenerational, multifaceted workforce

WPP Inclusion Champions

01 Oct 2020

包容性拥护者:Jacqui Canney 和 Tripti Lochan

多元文化、多世代及多层次员工队伍的神奇力量

WPP Inclusion Champions

01 Oct 2020

Abanderados de la inclusión: Jacqui Canney y Tripti Lochan

La magia de una plantilla multicultural, multigeneracional y polifacética

WPP Inclusion Champions

01 Oct 2020

Champions de l'inclusion : Jacqui Canney et Tripti Lochan

La magie d'un personnel multiculturel, multigénérationnel et multiforme

WPP Inclusion Champions

01 Oct 2020

Defensores da inclusão: Jacqui Canney e Tripti Lochan

A magia da força de trabalho multicultural, multigeracional e multifacetada

WPP Inclusion Champions

30 Sep 2020

01:54

Inclusion champions: Amy Walker and Christine Benton

The transformative power of a neurodiverse workforce

WPP Inclusion Champions

30 Sep 2020

包容性拥护者:Amy Walker 和 Christine Benton

神经多样性员工队伍的变革性力量

WPP Inclusion Champions

30 Sep 2020

Abanderados de la inclusión: Amy Walker y Christine Benton

El poder transformador de una plantilla neurodiversa

WPP Inclusion Champions

30 Sep 2020

Defensores da inclusão: Amy Walker e Christine Benton

O poder transformador de uma força de trabalho neurodiversa

WPP Inclusion Champions

30 Sep 2020

Champions de l'inclusion : Amy Walker et Christine Benton

Le pouvoir transformateur d'un personnel neurodiversifié

WPP Inclusion Champions

29 Sep 2020

02:11

Inclusion champions: Neo Makhele and Keith Cartwright

The importance of tension in creating great work

WPP Inclusion Champions

29 Sep 2020

包容性拥护者:Neo Makhele 和 Keith Cartwright

冲突在创造杰出成果中的重要作用

WPP Inclusion Champions

29 Sep 2020

Champions de l'inclusion : Neo Makhele et Keith Cartwright

L'importance de la tension pour un travail productif

WPP Inclusion Champions

29 Sep 2020

Defensores da inclusão: Neo Makhele e Keith Cartwright

A importância da tensão na criação de um grande trabalho

WPP Inclusion Champions

29 Sep 2020

Abanderados de la inclusión: Neo Makhele y Keith Cartwright

La importancia de la tensión para hacer un gran trabajo

WPP Inclusion Champions

29 Sep 2020

Champions de l'inclusion : Demet İkiler et Aisling Ryan

Pourquoi l'inclusion est bonne pour les affaires

WPP Inclusion Champions

29 Sep 2020

Defensores da inclusão: Demet İkiler e Aisling Ryan

Por que a inclusão é boa para os negócios?

WPP Inclusion Champions

29 Sep 2020

Abanderados de la inclusión: Demet İkiler y Aisling Ryan

Por qué la inclusión es positiva para los negocios

WPP Inclusion Champions LGBTQAI

28 Sep 2020

02:36

Inclusion champions: Sunetro Lahiri and Florencia Spinetta

LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations

WPP Inclusion Champions LGBTQAI

28 Sep 2020

包容性拥护者:Sunetro Lahiri 和 Florencia Spinetta

广告行业中的非异性恋群体(LGBTQAI+)内容表现以及为畅所欲言营造安全空间的重要性

WPP Inclusion Champions LGBTQAI

28 Sep 2020

Champions de l'inclusion : Sunetro Lahiri et Florencia Spinetta

La représentation de la communauté LGBTQAI+ dans la publicité et l'importance de créer des espaces sûrs pour mener les conversations sans tabous

WPP Inclusion Champions LGBTQAI

28 Sep 2020

Defensores da inclusão: Sunetro Lahiri e Florencia Spinetta

Representação LGBTQAI+ na publicidade e a importância de criar espaços seguros para conversas não filtradas

WPP Inclusion Champions LGBTQAI

28 Sep 2020

Abanderados de la inclusión: Sunetro Lahiri y Florencia Spinetta

Representación LGBTQAI+ en la publicidad y la importancia de crear espacios seguros para poder mantener conversaciones sin filtros

Inclusion champions

28 Sep 2020

Inclusion champions

12 changemakers from across the WPP network driving key conversations around inclusion and diversity

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

How digital ecommerce and platform architecture is evolving as a result of COVID-19

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

How to ease attrition and boost sales through experience-driven ecommerce

How-to-plan-with-confidence-in-the-recovering-OOH-market

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

Brands-in-times-of-activism-v2

19 Aug 2020

Brands in times of activism

Before you act, consider how your historical actions, company values and existing audience align with the cause at hand

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

Human-Connection---Kantar

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

Ogilvy-IKEA Why-we-make

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

Karen-Blackett-The-Telegraph-2568x1445

05 Jun 2020

The barriers of being Black in Britain

“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

Behavioural-science---COVID19

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change

Reporting-season-lessons

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

COnversational-AI

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

Business-of-health

04 Jun 2020

The business of health in the pandemic era

COVID-19 is driving a health movement across all sectors

WPP-abstract-logo---Supporting-MR

02 Jun 2020

Supporting our Black Communities

"We can’t be true to our purpose without supporting our Black colleagues, or without acknowledging their pain and the injustices they continue to face" – Mark Read, CEO

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy