Stream
Transformative industry intelligence
17 Feb 2021
The transformative power of social media
Delivering value from marketing transformation can be greatly accelerated through social media
10 Feb 2021
Elevated drive-in experiences
From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment
10 Feb 2021
Fan fidelity: the importance of digital fan engagement
Sports are laying the groundwork for enhanced digital consumer engagement
04 Feb 2021
Primetime game-tainment
Is gaming the new Hollywood?
06 Jan 2021
Mobility: The Future of Brands in Motion
A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life
19 Dec 2020
Generation Z: Building a Better Normal
Self-belief, pragmatism and optimism motivate this generation to work towards a better tomorrow
19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change
18 Dec 2020
Creative context takes centre stage
How marketers must adopt new media channels and formats into their brand strategy
15 Dec 2020
The Great Shift: how COVID-19 has shifted the marketing landscape
Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19
14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow
23 Nov 2020
Brand to demand: how to avoid overtraining your brand
The importance of the big picture in performance marketing
23 Nov 2020
Six lessons for post-pandemic marketing
Emerging from panic mode and marketing in the long tail of COVID-19
23 Nov 2020
Using data to enhance your customer journey maps
Why understanding customer expectations is a kind of alchemy
18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands
18 Nov 2020
Experiences customers want
Where to focus your customer experience (CX) spend to deliver value
18 Nov 2020
Data 2030: what does the future of data look like?
Exploring the world of data in 2030 through four key themes
10 Nov 2020
Making a good impression
Applying behavioural science insights to support social outcomes
10 Nov 2020
Bring back that loving feeling
It's emotion, not reason, that wins the hearts of new B2B customers
10 Nov 2020
Chief magic officer
As old marketing models struggle with new channels, it's time for enterprise-wide transformation
10 Nov 2020
The killer robots can wait
Which enterprises will win out in the AI race and what factors will drive their success?
10 Nov 2020
What’s over the horizon for search?
The search landscape is becoming more fragmented with voice, image and AI gaining ground
10 Nov 2020
What brands can learn from playing games
Gaming mechanics and tactics could drive both engagement and revenue
10 Nov 2020
The maths challenge
A successful data analytics strategy is built around five core competencies
10 Nov 2020
The decision-making genome
Using behavioural science to map more effective, personalised content
10 Nov 2020
Putting your store on a solid foundation
Why moving to a new tech platform requires meticulous planning
10 Nov 2020
An eye for a great buy
How image recognition technology is taking search to the next level
10 Nov 2020
Cognitive resonance: harmonising emotional and rational advertising
What it means in marketing terms when "figures sing"
10 Nov 2020
A machine for creativity
Peggy Olson AI marries gut feeling with data to predict viewers' emotional responses to ads
10 Nov 2020
When marketing meets science fiction
AI offers enormous potential, but what about the ethical challenges?
10 Nov 2020
Diversity’s last frontier
It's time agencies harnessed the creative power of the neurodivergent brain
10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations
10 Nov 2020
Navigating the new Silk Road
Chinese brands face unique challenges as they go global
10 Nov 2020
The eightfold path of paradox
To succeed in China, business leaders must get to grips with its complicated world view
10 Nov 2020
Putting the C in success
For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue
05 Nov 2020
Winning in the connected beauty industry
What brands can do to keep up with shifting consumer preferences in India’s growing beauty industry
28 Oct 2020
Virtual events: how the future of brand events is changing
Transforming your brand’s presence from in-person to 100% virtual
28 Oct 2020
Are vanity metrics stunting your growth?
The real metrics you should focus on for strategic growth
28 Oct 2020
Three disruptive practices driving retail growth in China
How emerging and established brands are finding their own disruptive path to success in the Chinese retail market
21 Oct 2020
Your consumer is glocal
A look at the behaviour of globalised consumers and how to address them in local markets
21 Oct 2020
The human side of brand growth
The importance of listening to people’s stories before you tell your own
01 Oct 2020
03:17
Inclusion champions: Jacqui Canney and Tripti Lochan
The magic of multicultural, multigenerational, multifaceted workforce
01 Oct 2020
包容性拥护者：Jacqui Canney 和 Tripti Lochan
多元文化、多世代及多层次员工队伍的神奇力量
01 Oct 2020
Abanderados de la inclusión: Jacqui Canney y Tripti Lochan
La magia de una plantilla multicultural, multigeneracional y polifacética
01 Oct 2020
Champions de l'inclusion : Jacqui Canney et Tripti Lochan
La magie d'un personnel multiculturel, multigénérationnel et multiforme
01 Oct 2020
Defensores da inclusão: Jacqui Canney e Tripti Lochan
A magia da força de trabalho multicultural, multigeracional e multifacetada
30 Sep 2020
01:54
Inclusion champions: Amy Walker and Christine Benton
The transformative power of a neurodiverse workforce
30 Sep 2020
包容性拥护者：Amy Walker 和 Christine Benton
神经多样性员工队伍的变革性力量
30 Sep 2020
Abanderados de la inclusión: Amy Walker y Christine Benton
El poder transformador de una plantilla neurodiversa
30 Sep 2020
Defensores da inclusão: Amy Walker e Christine Benton
O poder transformador de uma força de trabalho neurodiversa
30 Sep 2020
Champions de l'inclusion : Amy Walker et Christine Benton
Le pouvoir transformateur d'un personnel neurodiversifié
30 Sep 2020
02:18
Inclusion champions: Christina Mallon and Vico Benevides
Advocating for inclusive design
30 Sep 2020
Abanderados de la inclusión: Christina Mallon y Vico Benevides
Fomentando el diseño inclusivo
30 Sep 2020
Champions de l'inclusion : Christina Mallon et Vico Benevides
Prôner un design inclusif
30 Sep 2020
Defensores da inclusão: Christina Mallon e Vico Benevides
Preconizando um design inclusivo
29 Sep 2020
02:11
Inclusion champions: Neo Makhele and Keith Cartwright
The importance of tension in creating great work
29 Sep 2020
包容性拥护者：Neo Makhele 和 Keith Cartwright
冲突在创造杰出成果中的重要作用
29 Sep 2020
Champions de l'inclusion : Neo Makhele et Keith Cartwright
L'importance de la tension pour un travail productif
29 Sep 2020
Defensores da inclusão: Neo Makhele e Keith Cartwright
A importância da tensão na criação de um grande trabalho
29 Sep 2020
Abanderados de la inclusión: Neo Makhele y Keith Cartwright
La importancia de la tensión para hacer un gran trabajo
29 Sep 2020
包容性拥护者：Demet İkiler 和 Aisling Ryan
为什么包容性对企业有利
29 Sep 2020
Champions de l'inclusion : Demet İkiler et Aisling Ryan
Pourquoi l'inclusion est bonne pour les affaires
29 Sep 2020
Defensores da inclusão: Demet İkiler e Aisling Ryan
Por que a inclusão é boa para os negócios?
29 Sep 2020
Abanderados de la inclusión: Demet İkiler y Aisling Ryan
Por qué la inclusión es positiva para los negocios
28 Sep 2020
02:36
Inclusion champions: Sunetro Lahiri and Florencia Spinetta
LGBTQIA+ representation in advertising and the importance of carving out safe spaces for unfiltered conversations
28 Sep 2020
包容性拥护者：Sunetro Lahiri 和 Florencia Spinetta
广告行业中的非异性恋群体（LGBTQAI+）内容表现以及为畅所欲言营造安全空间的重要性
28 Sep 2020
Champions de l'inclusion : Sunetro Lahiri et Florencia Spinetta
La représentation de la communauté LGBTQAI+ dans la publicité et l'importance de créer des espaces sûrs pour mener les conversations sans tabous
28 Sep 2020
Defensores da inclusão: Sunetro Lahiri e Florencia Spinetta
Representação LGBTQAI+ na publicidade e a importância de criar espaços seguros para conversas não filtradas
28 Sep 2020
Abanderados de la inclusión: Sunetro Lahiri y Florencia Spinetta
Representación LGBTQAI+ en la publicidad y la importancia de crear espacios seguros para poder mantener conversaciones sin filtros
28 Sep 2020
Inclusion champions
12 changemakers from across the WPP network driving key conversations around inclusion and diversity
28 Sep 2020
03:25
Inclusion champions: Demet İkiler and Aisling Ryan
Why inclusion is good for business
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
Which retail formats work best for your brand’s experience strategy and what value do they add?
11 Sep 2020
Unlocking the power of online fashion with new technology
How retailers can use tech to remain relevant after COVID-19
10 Sep 2020
The future of commerce platforms
How digital ecommerce and platform architecture is evolving as a result of COVID-19
09 Sep 2020
Translating content into commerce
How to ease attrition and boost sales through experience-driven ecommerce
20 Aug 2020
How to plan with confidence in the recovering OOH market
Increased share of voice and significant gains in media value are likely for those who re-engage early
20 Aug 2020
Think small, act fast, repeat
What can large organisations learn from small businesses?
19 Aug 2020
Brands in times of activism
Before you act, consider how your historical actions, company values and existing audience align with the cause at hand
29 Jul 2020
The state of ecommerce 2021
Navigate the evolving world of omnichannel commerce and retail media
28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market
28 Jul 2020
Power of connection: the human touch
Driving media effectiveness for financial services brands
27 Jul 2020
Brand building throughout the buyer life cycle
A positive holistic experience encourages customer growth
23 Jul 2020
Fit for growth beyond COVID-19
Is your brand ready for a year-zero overhaul?
06 Jul 2020
This Year, Next Year: US mid-year media forecasts
The downturn in the US ad market that began in late March is starting to slow
06 Jul 2020
This Year, Next Year: UK mid-year media forecasts
How COVID-19 and Brexit have affected the UK media industry
06 Jul 2020
Building brand love means mastering brand safety
Keep your brand and your customers safe with GroupM’s digital marketers’ playbook
29 Jun 2020
The future of mobility: opportunities for brands
Creating a valuable in-vehicle consumer experience
26 Jun 2020
What makes a great social and influencer campaign?
Companies are looking for new ways to engage with their customers
26 Jun 2020
Sustainable development campaigns must raise their game
Creative work shouldn’t just support change, it should drive it
16 Jun 2020
Quarantine culture
From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands
16 Jun 2020
The future of mobility: media consumption
Self-driving vehicles as a new consumer space
11 Jun 2020
Virtual venues
From local bars to music festivals, cultural locales are being recreated for a new world
11 Jun 2020
01:21
Inclusive design 101
Designing for everyone
05 Jun 2020
The barriers of being Black in Britain
“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager
05 Jun 2020
Using behavioural science to create new consumer habits
Adopting a more human first approach in fluid times of behaviour change
05 Jun 2020
Remote reporting season
Five takeaways from Hong Kong to ensure essential business continues to run smoothly
04 Jun 2020
From social isolation to the new normal
A plan for reimagining commerce
04 Jun 2020
27:49
Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver
04 Jun 2020
The business of health in the pandemic era
COVID-19 is driving a health movement across all sectors
02 Jun 2020
Supporting our Black Communities
"We can’t be true to our purpose without supporting our Black colleagues, or without acknowledging their pain and the injustices they continue to face" – Mark Read, CEO