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Transformative industry intelligence

WPP iQ Ecommerce lessons from the East

06 Dec 2019

Ecommerce lessons from the East

A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Transportation will be defined by the world's great cities

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Gaming-WT-Intelligence

27 Nov 2019

Marketing’s missing link: the opportunity in gaming

The world of video games allows brands to engage with the next generation of consumers

WPP Some Brands are Born to Die

27 Nov 2019

Some brands are born to die

Introducing the growing phenomenon of short-term brands

WPP-iQ Modern business needs a modern agency model

27 Nov 2019

Modern business needs a modern agency model

Wunderman Thompson Inside discusses why agencies and clients need to get closer to be more effective

Disruption

27 Nov 2019

Sustainable online growth in fashion retail

Wunderman Thompson on how to thrive in a varied and challenging ecommerce landscape

Making-disruption-a-business-critical-imperative

26 Nov 2019

Making disruption a business-critical imperative

Lindsay Pattison outlines why businesses must embrace disrupting their own models as a core part of their strategy

Mobilising-millions-Social--2

26 Nov 2019

Mobilising millions

Why the United Nations needed a movement to tackle climate change

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

Workplace_pt2_FITCH

26 Nov 2019

Is your workplace your flagship?

Why FITCH designed Microsoft’s new Asia Pacific HQ around experience

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Ethical-advertising-in-intelligent-age

26 Nov 2019

Ethical advertising in the intelligent age

AI raises important industry questions

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

Master-of-the-cards

25 Nov 2019

Master of all cards

Mastercard’s transformational role in finance

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

social-commerce_008

11 Nov 2019

Content, Conversation & Commerce

Social commerce is fast becoming the next disruptive force in China's consumer scene

WPP iQ Brian Weiser

25 Oct 2019

The long-term resilience of agencies

GroupM's Brian Wieser discusses how transactions can be beneficial for advertisers

D2C-DNA

26 Sep 2019

D2C DNA

VMLY&R argues that direct-to-consumer is a skill, not a business unit

WPP-Featured-Kantar-Consumer-Response-to-Plastic

24 Sep 2019

Who cares and who acts?

Kantar outlines research on the consumer response to plastic waste

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

数字移动时代 品牌营销需要体现三大关联性

品牌需要建立更深的情感和文化共鸣

WorldEnvironmentDay

24 Jul 2019

World Environment Day 2019

Creativity has the power to help tackle major global challenges and change behaviour

State of Digital

18 Jul 2019

The State of Digital

Global online media consumption set to overtake TV for the first time

Dove Love your hair campaign

01 Jul 2019

Inclusive Marketing

How brands can give a voice to everyone

WPP 0319 International Womens Day Karen Blackett OBE and Ann Wixley

08 Mar 2019

Karen Blackett OBE and Ann Wixley

In praise of unconventional career paths

WPP 0219 International Womens Day Mariana Tuis and Vanessa Sanchez

08 Mar 2019

En conversacion con Mariana Tuis y Vanessa Sanchez

Lecciones de trabajar en el partnership de WPP y ONU Mujeres

WPP_0319 International Womens Day Kyoko Matsushita and Camellia Tan

08 Mar 2019

Kyoko Matsushita and Camellia Tan

Life lessons for women in leadership

WPP 0219 International Womens Day Mariana Tuis and Vanessa Sanchez

08 Mar 2019

In conversation: Mariana Tuis and Vanessa Sanchez

Lessons learned from working on WPP's UN Women partnership

WPP_UN_Women__DrawALine

22 Feb 2019

Orange the World, #HearMeToo

Tackling gender-based violence as part of the UN Women and WPP partnership

WPP-Featured Hold-Her-Gaze-min

22 Feb 2019

Hold Her Gaze

Cultural shifts that will change how advertisers connect with women

WPP_0219_Experience_is_everything

19 Feb 2019

The experience advantage

Customer experience? It’s everything these days

WPP-0219-Spotlight-on-China-GroupM

19 Feb 2019

Spotlight on China

China remains the largest contributor in the world when it comes to new ad dollars

WPP climate change

19 Feb 2019

Taking on climate change

The time to harness momentum is now

WPP Featured RewritingTheCode

18 Feb 2019

#RewritingTheCode

Exposing the hidden behavioural codes of gender inequality

WPP_0219_Kantar_Innovating_for_Growth

13 Feb 2019

Innovating for growth

With challenge comes opportunity

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP-0219-Transform-Disruptors-min

13 Feb 2019

How do you transform disruptors

Adaptive marketing for business success

WPP 0119 Health for the digital consumer

22 Jan 2019

Health for the digital consumer

Innovations in healthcare are encouraging more people to be engaged with their health

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

WPP 1118 Featured State of video

07 Dec 2018

The State of Video

The video experience is changing for viewers and advertisers

WPP 1018 The New Sustainability - Regeneration

04 Oct 2018

The New Sustainability

Pioneering brands are leading the charge on sustainability

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

WPP 0818 Featured Insights Digital Retail

30 Aug 2018

The Third Era of Digital Retail

Retailing will be more digital, but feel more human

Bullmore hero

22 Aug 2018

A 20th century lesson for 21st century brands

The power of brand communications to create lasting desirability

Handwritten symbol

22 Aug 2018

Veils of Pride

Challenging stereotypes to celebrate Arab women’s achievements

WPP-0718-Featured-Closing-the-digital-divide

22 Aug 2018

Closing the digital divide in India

Women are at the forefront of the digital revolution

WPP-0718-Featured-The-Elastic-Generation-2668x1445

17 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

WPP-0718-Featured-Blockchain

14 Aug 2018

The transformative power of blockchain

Is the future of brand management blockchain-first?

finding growth

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

WPP 0718 Featured New Wunderman AI division

24 Jul 2018

Embracing AI to drive greater customer value

New practice focuses on conversational technology

Are you future ready?

20 Jul 2018

Are you future ready

Companies need to stop reacting to change and start inciting it

Illustration of an office interior

20 Jul 2018

Tackling our gender pay gap

How WPP is working to accelerate the development of female leaders

01 May 2018

Winning on Amazon

ecommerce marketplaces are a unique opportunity and require a dedicated brand strategy

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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