WPP iQ

Transformative industry intelligence

Running athlete illustration

23 Jan 2023

2023 in sport: a year full of potential

Six trends that will shape the year for brands and rights-holders

Digital concept networking and big data

11 Jan 2023

CES returns with purpose

Partnering with the United Nations Trust Fund for Human Security gave CES 2023 a definite sense of purpose. But technologies enhancing a huge spectrum of human experience were on the agenda too

Blue background with retail and commerce graphics

05 Jan 2023

Commerce: innovation and inspiration

Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies.

Illustration of windmill on a backdrop of green cars

28 Dec 2022

Making sustainability profitable

Sustainability investments must deliver returns – both financial and reputational – to be ‘sustainable’ for business. Something needs to change, says Luc Speisser

Illustration of hand holding a pink flower

28 Dec 2022

Sustainability comms must get real

There’s a disconnect between the way corporations talk about climate change and how the public discusses the same issue. That’s the conclusion of research by Jamie Hamill, Alessia Calcabrini and Alex Kibblewhite.</

Illustration of people in a circle with a football, games controller and musical notes

28 Dec 2022

How to S.C.O.R.E

VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

Illustration of futuristic figures back to back

28 Dec 2022

The new economy balancing act

If new economy brands are to achieve true scale, why are they reluctant to invest in brand media? Wavemaker explains how they can scale beyond performance through brand media

Illustration of man's profile that is half human, half robot

28 Dec 2022

AI: adopt or fail

Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

Illustration of the metaverse featuring man in a space suit, virtuality reality headset, whale, planets and social media icons

28 Dec 2022

An escapist’s dream: the metaverse

The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves

14 Dec 2022

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

Woman ordering food via smart phone app

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

Two friends looking for clothes at a market

14 Dec 2022

Recommerce – the future of retail?

Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

Illustration of Tilly Cullen

09 Dec 2022

Creative people power

Tilly Cullen is the creative talent behind the Atticus Journal Volume 27 cover design. We talk to her about her work and inspiration

Birds eye view of lots of people

07 Dec 2022

People, communities and markets

How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs.

Colourful shapes set on the profile of a face

06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

Illustration of people riding a bike next to people in a car

06 Dec 2022

Unseen: mobility is more than cars

UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

Illustration of people and shapes in bright colours

06 Dec 2022

We must learn from our mistakes

It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

Illustration of person, buildings that have been damaged and trees all in blue, green and grey

06 Dec 2022

How the war in Ukraine impacts behaviour

When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

Illustrations of colourful graphs to represent data

06 Dec 2022

Data and AI can predict success

Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

Illustration of group of diverse people on purple background

06 Dec 2022

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley