WPP-IQ-Orange Stream

Transformative industry intelligence

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Navigate the evolving world of omnichannel commerce and retail media

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

Human-Connection---Kantar

28 Jul 2020

Power of connection: the human touch

Driving media effectiveness for financial services brands

Brand-building-throughout-the-buyer-life-cycle

27 Jul 2020

Brand building throughout the buyer life cycle

A positive holistic experience encourages customer growth

Fit-for-growth

23 Jul 2020

Fit for growth beyond COVID-19

Is your brand ready for a year-zero overhaul?

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

Building-brand-love-means-mastering-brand-safety

06 Jul 2020

Building brand love means mastering brand safety

Keep your brand and your customers safe with GroupM’s digital marketers’ playbook

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

Ogilvy-IKEA Why-we-make

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

Astronomical concert with Travis Scott, by Fortnite. Courtesy of Epic Games.

11 Jun 2020

Virtual venues

From local bars to music festivals, cultural locales are being recreated for a new world

Karen-Blackett-The-Telegraph-2568x1445

05 Jun 2020

The barriers of being Black in Britain

“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

Behavioural-science---COVID19

05 Jun 2020

Using behavioural science to create new consumer habits

Adopting a more human first approach in fluid times of behaviour change

Reporting-season-lessons

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

COnversational-AI

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

Business-of-health

04 Jun 2020

The business of health in the pandemic era

COVID-19 is driving a health movement across all sectors

WPP-abstract-logo---Supporting-MR

02 Jun 2020

Supporting our Black Communities

"We can’t be true to our purpose without supporting our Black colleagues, or without acknowledging their pain and the injustices they continue to face" – Mark Read, CEO

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Advertising-in-2030

26 May 2020

Advertising in 2030

Five predictions on the future of advertising

Lofi-video

26 May 2020

Distancing – the impact on video

Transitioning to lo-fi video production across industries

Why-COVID-19-will-usher-in-a-new-world-order-in-sport

22 May 2020

Why COVID-19 will usher in a new world order in sport

The way sport is structured and consumed was already changing, but the pandemic will accelerate this paradigm shift

Reopening business in China - finding the new normal

05 May 2020

Reopening business in China – finding the new normal

How innovative businesses are balancing wisdom and precaution

Planning-for-COVID-19-recovery

05 May 2020

Planning for COVID-19 recovery

Driving government communications that influence cooperation from citizens at every stage

The-imperative-for-business-transformation

01 May 2020

COVID-19: The imperative for business transformation

How brands can emerge from COVID-19 better-placed to adapt to the changes around them

Jeremy Bullmore AR19

30 Apr 2020

“I’m not entirely sure what it is but I do know I want it.”

A foolhardy attempt to de-mystify that precious property we call creativity

earth-day-2020

22 Apr 2020

Celebrating Earth Day 2020

Committing to 100% renewable energy and net zero (Scope 1 and 2) carbon emission WPP campuses by 2025

How-sponsors-can-navigate-COVID-19

22 Apr 2020

How sponsors can navigate COVID-19

Advice for brands on how to handle the turbulence upending the 2020 sports calendar

Creativity-in-business

22 Apr 2020

Business creativity in a time of crisis

Imaginatively repurposing, retooling, redeploying and redesigning to help ease the impact of the pandemic

QSRs-in-COVID-19

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

Owning-your-digital-present-and-future

15 Apr 2020

Owning your digital present and future

The COVID-19 commerce lessons we have learned so far

Rapid-response-measures

15 Apr 2020

Rapid response measures

Guidance for businesses facing the impact of COVID-19

How-will-COVID-19-change-global-healthcare

02 Apr 2020

19:53

How will COVID-19 change global healthcare?

Experts in China, Europe and the US discuss emerging healthcare trends and what new habits might persist

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Brand-resilience-in-the-time-of-COVID-19

02 Apr 2020

Building brand resilience during COVID-19

Adapting, problem-solving and responding to unexpected challenges

Dial up the humanity: how to strike the right tone in a crisis

01 Apr 2020

Dial up the humanity: how to strike the right tone in a crisis

Our top creative leaders share perspectives for brands

Media-relations-best-practice-during-COVID-19

26 Mar 2020

Media relations best practice during COVID-19

Aligning to the new normal of a singular focused news cycle

targets_v4-01

26 Mar 2020

Media effectiveness during COVID-19

What should advertisers and media owners be considering during these challenging times?

Virtual-Gatherings

26 Mar 2020

Virtual gatherings

What does the new normal of social distancing mean for the future of cultural experiences?

India MarTech Survey 2020

25 Mar 2020

India MarTech Survey 2020

The inaugural Mirum MarTech Report

Mark-Read

24 Mar 2020

Our industry's work matters more than ever

We need to pull together as colleagues, as agencies and as an industry during the pandemic

Five ways to rethink your live experience

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

Retail responds

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

The culture of working remotely

19 Mar 2020

The culture of working remotely

How to adapt working practices during the coronavirus pandemic

Commerce reimagined

19 Mar 2020

Commerce reimagined

Why businesses must be more human-centric to find topline growth

How to reinvent your brand in times of global uncertainty

19 Mar 2020

How to reinvent your brand in times of global uncertainty

Marketers need to adjust their approaches during the pandemic

How to communicate in turbulent times

19 Mar 2020

How to communicate in turbulent times

A five-step plan to effective crisis communication

AI-and-the-personalised-marketing-approach-of-the-future-min

13 Mar 2020

AI and the personalised marketing approach of the future

Artificial intelligence holds the key to delivering more human and relevant marketing experiences at scale

Balancing-BX-and-CX

12 Mar 2020

Balancing BX and CX

Why brand experience needs customer experience, and why modern brands can’t rely on one alone

The attraction of cultural magnetism

12 Mar 2020

The attraction of cultural magnetism

How brands are building lasting connections

In conversation: Valerie Madon and Pooja Jauhari

07 Mar 2020

In conversation: Valerie Madon and Pooja Jauhari

The intersection of creativity and technology and “putting the Disney back into Silicon Valley”

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

In conversation: Karin Ross and Catherine Gaudry

Hybrid job roles and the power of creativity to drive change

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

Conversaciones: Karin Ross y Catherine Gaudry

Puestos de trabajo híbridos y el poder de la creatividad para impulsar el cambio

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

Na conversa: Karin Ross e Catherine Gaudry

Cargos híbridos e o poder da criatividade para impulsionar mudanças

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

Entretien : Karin Ross et Catherine Gaudry

Les rôles hybrides et la créativité au service du changement

In conversation: Karin Ross and Catherine Gaudry

07 Mar 2020

对话:Karin Ross和Catherine Gaudry

复合型职位和创造力推动变革的力量

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

Conversaciones: Valerie Madon y Pooja Jauhari

El punto de encuentro entre creatividad y tecnología y «recuperar a Disney en Silicon Valley»

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

Na conversa: Valerie Madon e Pooja Jauhari

A interseção da criatividade com a tecnologia e “colocar a Disney de volta no Vale do Silício”

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

Entretien : Valerie Madon et Pooja Jauhari

Le croisement entre créativité et technologie et « faire revenir Disney dans la Silicon Valley »

In conversation: Valerie Madon and Pooja Jauhari

06 Mar 2020

对话:Valerie Madon和Pooja Jauhari

创造力与技术交汇和“迪士尼与硅谷融合”

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

In conversation: Luciana Rodrigues and Cristina Risso

Technology as an enabler of ideas and greater collaboration

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

Conversaciones: Luciana Rodrigues y Cristina Risso

La diversidad de perspectivas y el mundo sin fronteras como motores de crecimiento

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

Na conversa: Luciana Rodrigues e Cristina Risso

A diversidade de perspectivas e o mundo sem fronteiras como motores do crescimento

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

Entretien : Luciana Rodrigues et Cristina Risso

La diversité des perspectives et le monde sans frontières comme moteurs de la croissance

In conversation: Luciana Rodrigues and Cristina Risso

06 Mar 2020

对话:Luciana Rodrigues和Cristina Risso

多元化观点和无边界世界是企业发展的驱动力

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

In conversation: Apoorva Bapna and T. Gangadhar

Culture and diversity as forces for growth

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

Conversaciones: Apoorva Bapna y T. Gangadhar

La cultura y la diversidad como motores de crecimiento

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

Na conversa: Apoorva Bapna e T. Gangadhar

Cultura e diversidade como forças motrizes do crescimento

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

Entretien : Apoorva Bapna et T. Gangadhar

La culture et la diversité comme moteurs de la croissance

In conversation: Apoorva Bapna and T. Gangadhar

06 Mar 2020

对话:Apoorva Bapna和T. Gangadhar

文化和多样性是企业增长的驱动力

WPP-IWM-08-cropped

06 Mar 2020

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

The transformative role of talent in future business

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

06 Mar 2020

Conversaciones: Beth Ann Kaminkow y Jean-Rene Zetrenne

La función transformadora del talento en el futuro de los negocios

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

06 Mar 2020

Na conversa: Beth Ann Kaminkow e Jean-Rene Zetrenne

O papel transformador do talento nos negócios futuros

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

06 Mar 2020

Entretien : Beth Ann Kaminkow et Jean-Rene Zetrenne

Les talents comme force de transformation de l'entreprise

In conversation: Beth Ann Kaminkow and Jean-Rene Zetrenne

06 Mar 2020

对话:Beth Ann Kaminkow和Jean-Rene Zetrenne

人才在未来业务中的变革性作用

In conversation: Erica Ingham and Mamaa Duker

06 Mar 2020

Na conversa: Erica Ingham e Mamaa Duker

Trazendo todo o seu eu para o trabalho

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

In conversation: Rose Herceg and Ranjana Singh

Changing dynamics and why we need imagination to break through industry noise

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

Conversaciones: Rose Herceg y Ranjana Singh

Dinámicas cambiantes y por qué necesitamos imaginación para alejarnos del ruido del sector

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

Na conversa: Rose Herceg e Ranjana Singh

Mudando a dinâmica e por que precisamos de imaginação vencermos o ruído do mercado

In conversation: Rose Herceg and Ranjana Singh

06 Mar 2020

Entretien : Rose Herceg et Ranjana Singh

Changement de dynamique et l'imagination comme recours indispensable pour se démarquer

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

WPP Featured Work 0319 MAC-Experience v2

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

Germanys fintechs seek success on their own terms

13 Feb 2020

Sowing the seeds of a revolution

Germany’s fintechs seek success on their own terms

Audience

13 Feb 2020

The gradual shift from age and gender to audiences

Media owners and marketers are showing signs they want change

online fingerprint

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

Superbowl-ad-playbook

31 Jan 2020

Super Bowl advertising playbook

A look at the past decade of spend during the Big Game

Bitcoin-WPP-iQ-v2

30 Jan 2020

Bitcoin, blockchain and coffee

Understanding the new economy of currency

facial-recognition_

27 Jan 2020

Facial recognition: the new rules

Privacy concerns increasingly trump convenience with biometric technology

Audio channels WPP iQ

24 Jan 2020

Turning up the volume

Will newer audio channels go mainstream in 2020?

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

Invisible revolution

15 Jan 2020

CES 2020: Invisible revolutions

New transformative opportunities will be made possible because of products introduced at CES 2020

WPP-iQ-Mindful-tech-at-CES

15 Jan 2020

CES 2020: Mindful tech

Spirituality and science merge as the tech industry taps into the mindfulness movement

Streaming-wars-WPPiQ

13 Jan 2020

Streaming wars

The battle of the platforms heats up

5G-gets-real-WPPiQ

13 Jan 2020

5G gets real

What does this mean for next-gen connectivity?

Neobanks-WPP-iQ

06 Jan 2020

From bricks to clicks: the rise of the neobanks

How much of an impact are the disruptors really having on the traditional retail banking market?

Designing-brands-for-the-experience-era-WPP-iQ

06 Jan 2020

Designing brands for the experience era

Exploring ways for brands to participate in new customer experience ecosystems

Boots-Bootique

20 Dec 2019

Winter holiday highlights

Trends in TV and paid search retail advertising for the first half of the 2019 holiday season

The-future-of-healthcare-wpp-iq

20 Dec 2019

The future of healthcare

Emerging tech-based solutions in the healthcare category

Wunderman-Thompson-Commerce-Digital-Leader

13 Dec 2019

The Digital Commerce Leader

Businesses need new sales models and interfaces to stay relevant in decades to come

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

13 Dec 2019

What does 2020 hold for ad markets?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

WPP-iQ-In-game-advertising-101

13 Dec 2019

In-game advertising 101

The evolution of advertising in video gaming

WPP iQ Ecommerce lessons from the East

06 Dec 2019

Ecommerce lessons from the East

A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments

Tactile-tech-WPP-iQ

06 Dec 2019

Tactile tech

In the future, what will technology feel like?

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

WTC---Generation-Alpha-2019-15

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Gaming-WT-Intelligence

27 Nov 2019

Marketing’s missing link: the opportunity in gaming

WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers

WPP Some Brands are Born to Die

27 Nov 2019

Some brands are born to die

The growing phenomenon of short-term brands

WPP-iQ Modern business needs a modern agency model

27 Nov 2019

Modern business needs a modern agency model

Wunderman Thompson Inside discusses why agencies and clients need to get closer to be more effective

Disruption

27 Nov 2019

Sustainable online growth in fashion retail

Wunderman Thompson on how to thrive in a varied and challenging ecommerce landscape

Making-disruption-a-business-critical-imperative

26 Nov 2019

Making disruption a business-critical imperative

Lindsay Pattison outlines why businesses must embrace disrupting their own models as a core part of their strategy

Mobilising-millions-Social--2

26 Nov 2019

Mobilising millions

Why the United Nations needed a movement to tackle climate change

WPP-IQ-neuroscience

26 Nov 2019

How neuroscience can help us become better communicators

Coley Porter Bell explains the science behind visual bias to help create more impactful branding

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Workplace_pt2_FITCH

26 Nov 2019

Is your workplace your flagship?

How FITCH designed Microsoft’s new Asia Pacific HQ around experience

Ethical-advertising-in-intelligent-age

26 Nov 2019

Ethical advertising in the intelligent age

AI raises important industry questions

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

Master-of-the-cards

25 Nov 2019

Master of all cards

Mastercard’s transformational role in finance

WPP-Featured-Innovative-Brand-Experience-

24 Nov 2019

Innovative brand experience adds to differentiation

Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

Ogilvy Consulting

19 Nov 2019

The Behavioural Science Annual

Ogilvy's Rory Sutherland on the art of persuasion

social-commerce_008

11 Nov 2019

Content, Conversation & Commerce

Social commerce is fast becoming the next disruptive force in China's consumer scene

WPP iQ Brian Weiser

25 Oct 2019

The long-term resilience of agencies

GroupM's Brian Wieser discusses how transactions can be beneficial for advertisers

D2C-DNA

26 Sep 2019

D2C DNA

VMLY&R argues that direct-to-consumer is a skill, not a business unit

WPP-Featured-Kantar-Consumer-Response-to-Plastic

24 Sep 2019

Who cares and who acts?

Kantar outlines research on the consumer response to plastic waste

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

Brand marketing in the mobile era requires three new relevancies

Brands must achieve a deeper, emotional and cultural connection

WPP iQ-brand-marketing in the mobile era

02 Sep 2019

数字移动时代 品牌营销需要体现三大关联性

品牌需要建立更深的情感和文化共鸣

WorldEnvironmentDay

24 Jul 2019

World Environment Day 2019

Creativity has the power to help tackle major global challenges and change behaviour

State of Digital

18 Jul 2019

The State of Digital

Global online media consumption set to overtake TV for the first time

Dove Love your hair campaign

01 Jul 2019

Inclusive Marketing

How brands can give a voice to everyone

WPP 0219 International Womens Day Mariana Tuis and Vanessa Sanchez

08 Mar 2019

En conversacion con Mariana Tuis y Vanessa Sanchez

Lecciones de trabajar en el partnership de WPP y ONU Mujeres

WPP 0219 International Womens Day Mariana Tuis and Vanessa Sanchez

08 Mar 2019

In conversation: Mariana Tuis and Vanessa Sanchez

Lessons learned from working on WPP's UN Women partnership

WPP_UN_Women__DrawALine

22 Feb 2019

Orange the World, #HearMeToo

Tackling gender-based violence as part of the UN Women and WPP partnership

WPP-Featured Hold-Her-Gaze-min

22 Feb 2019

Hold Her Gaze

Cultural shifts that will change how advertisers connect with women

WPP_0219_Experience_is_everything

19 Feb 2019

The experience advantage

Customer experience? It’s everything these days

WPP-0219-Spotlight-on-China-GroupM

19 Feb 2019

Spotlight on China

China remains the largest contributor in the world when it comes to new ad dollars

WPP climate change

19 Feb 2019

Taking on climate change

The time to harness momentum is now

WPP Featured RewritingTheCode

18 Feb 2019

#RewritingTheCode

Exposing the hidden behavioural codes of gender inequality

WPP_0219_Kantar_Innovating_for_Growth

13 Feb 2019

Innovating for growth

With challenge comes opportunity

WP 1118 Centennials 2

13 Feb 2019

Centennials at 21

Gen Z’s growing influence on spending and brand loyalty

WPP-0219-Transform-Disruptors-min

13 Feb 2019

How do you transform disruptors

Adaptive marketing for business success

WPP 0119 Health for the digital consumer

22 Jan 2019

Health for the digital consumer

Innovations in healthcare are encouraging more people to be engaged with their health

WPP_Atticus_Journal volume 24

10 Jan 2019

The power of speech

Grappling with the voice gatekeepers

WPP 1118 Featured State of video

07 Dec 2018

The State of Video

The video experience is changing for viewers and advertisers

WPP 1018 The New Sustainability - Regeneration

04 Oct 2018

The New Sustainability

Pioneering brands are leading the charge on sustainability

LATAM BrandZ

30 Aug 2018

LatAm brands

Economies in the region have moved back into positive territory over the last year, but the recovery is inconsistent

WPP 0818 Featured Insights Digital Retail

30 Aug 2018

The Third Era of Digital Retail

Retailing will be more digital, but feel more human

Bullmore hero

22 Aug 2018

A 20th century lesson for 21st century brands

The power of brand communications to create lasting desirability

Handwritten symbol

22 Aug 2018

Veils of Pride

Challenging stereotypes to celebrate Arab women’s achievements

WPP-0718-Featured-Closing-the-digital-divide

22 Aug 2018

Closing the digital divide in India

Women are at the forefront of the digital revolution

WPP-0718-Featured-The-Elastic-Generation-2668x1445

17 Aug 2018

Elastic Generation: the female edit

It’s time for brands to take age out of the equation and ditch the tired stereotypes of women and life past 50

WPP 0818 Featured Diversity Second floor for womens rights 1200px

17 Aug 2018

The reflective power of retail spaces

How department stores are inspiring brands and clients to reflect on broader societal issues

WPP-0718-Featured-Blockchain

14 Aug 2018

The transformative power of blockchain

Is the future of brand management blockchain-first?

finding growth

03 Aug 2018

Finding growth in uncomfortable places

The growth models of the past will not serve the future

WPP 0718 Featured New Wunderman AI division

24 Jul 2018

Embracing AI to drive greater customer value

New practice focuses on conversational technology

Are you future ready?

20 Jul 2018

Are you future ready

Companies need to stop reacting to change and start inciting it

Illustration of an office interior

20 Jul 2018

Tackling our gender pay gap

How WPP is working to accelerate the development of female leaders

01 May 2018

Winning on Amazon

ecommerce marketplaces are a unique opportunity and require a dedicated brand strategy

lots of images on a wall

03 Jul 2017

Death of the demographic

Defining consumers by demographics is no longer a useful approach for marketers

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