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Transformative industry intelligence
The future of retail formats: pop-ups, pick-ups and unmanned stores
FITCH shares three retail concepts that respond to new demands and have the potential to serve all shopper missions
COVID-19: responding creatively
10 Sep 2020
The future of commerce platforms
Wunderman Thompson Commerce on how platform architecture is evolving as a result of COVID-19
20 Aug 2020
Think small, act fast, repeat
MediaCom summarises the lessons large organisations can learn from small businesses
20 Aug 2020
How to plan with confidence in the recovering OOH market
Essence on why OOH is still a viable channel
23 Jul 2020
Fit for growth beyond COVID-19
Ogilvy asks whether brands are ready for a year-zero overhaul
16 Jun 2020
Quarantine culture
Swift identifies the stay-at-home trends providing opportunities for brands
11 Jun 2020
Virtual venues
Wunderman Thompson Intelligence on how cultural locales are being recreated for a new world
05 Jun 2020
Using behavioural science to create new consumer habits
Ogilvy outlines why brands should be adopting a more human-first approach
05 Jun 2020
Remote reporting season
H+K shares five takeaways from Hong Kong to ensure essential business continues to run smoothly
The store of the future
19 Mar 2020
Commerce reimagined
Geometry explains why businesses must be more human-centric to find topline growth
20 Feb 2020
All change in retail
Kantar on how technology and shifts in consumer behaviour are driving innovation
20 Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Wunderman Thompson Commerce outlines the challenges posed by channel proliferation
27 Feb 2020
WPP Commerce 2020: The people imperative
Geometry on the creative opportunity presented by the new commerce landscape
MORE FROM ACROSS WPP
The team led by Mindshare and VMLY&R will scale the brand's presence in 53 markets
WPP acquires Velvet Consulting
Strengthening WPP’s end-to-end technology consulting services in France
INCA partners with Hanson Robotics
Welcoming Sophia The Robot to its network of influencers
Featured work
Grey Argentina: Itaú Pension Delivery
Developing new ways for Argentina’s most vulnerable to access banking services during the pandemic
Geometry Ogilvy Japan: KDDI’s au 5G Ghost in the Shell: SAC_2045
Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase
Santo: Sprite’s You Are Not Alone #NoEstasSolo
Strength in numbers
Wunderman Thompson: adidas Uncancelled Cup
With live sports on hold, adidas created virtual events online