WPP iQ Stream

Transformative industry intelligence

Data-2030

Data 2030: what does the future of data look like?

WPP's Global Head of Data and AI explores the world of data in 2030 through four key themes

COVID-19: responding creatively

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Wavemaker outlines six lessons from the crisis that brands can apply to build a successful future

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

Wunderman Thompson Commerce on how platform architecture is evolving as a result of COVID-19

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

MediaCom summarises the lessons large organisations can learn from small businesses

Inclusion champions

The store of the future

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

FITCH shares three retail concepts that respond to new demands

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

Wunderman Thompson Commerce and Cognifide on how to boost sales through experience-driven ecommerce

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Catalyst and Kantar navigate the evolving world of omnichannel commerce and retail media

WPP-Commerce-Beth-Ann-Kaminkow

27 Feb 2020

WPP Commerce 2020: The people imperative

Geometry on the creative opportunity presented by the new commerce landscape

Featured work

Itau Pension-Delivery

Grey Argentina: Itaú Pension Delivery

Developing new ways for Argentina’s most vulnerable to access banking services during the pandemic

Geometry-Ogilvy-Shibuya

Geometry Ogilvy Japan: KDDI’s au 5G Ghost in the Shell: SAC_2045

Partnering with Netflix to transform Tokyo’s Shibuya into a mixed-reality entertainment showcase

Uncancelled-cup

Wunderman Thompson: adidas Uncancelled Cup

With live sports on hold, adidas created virtual events online

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