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Transformative industry intelligence

Marketing’s missing link: the opportunity in gaming
WPP Sports Practice on how the world of video games allows brands to engage with the next generation of consumers
The future of mobility

26 Nov 2019
Mobility innovations driving change
FITCH Hong Kong's chairman discusses the many factors reshaping the way we move

02 Dec 2019
Ride-hailing goes global
Wunderman Thompson Intelligence looks at the international contenders taking on Silicon Valley

04 Dec 2019
Mobility Futures
Kantar on how transportation will be defined by the world's great cities

25 Nov 2019
The 5G road and what it means for automotive brands
Transforming the way we and our cars interact with each other
Human behaviour decoded

26 Nov 2019
How neuroscience can help us become better communicators
Coley Porter Bell explains the science behind visual bias to help create more impactful branding

19 Nov 2019
The Behavioural Science Annual
Ogilvy's Rory Sutherland on the art of persuasion

24 Nov 2019
Innovative brand experience adds to differentiation
Kantar's Lynn Zhang (张霖) on why difference helps brands grow share and command a premium

03 Dec 2019
Generation Alpha
Wunderman Thompson Commerce helps prepare us for the future consumer
MORE FROM ACROSS WPP
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A consistent record of excellence set them apart
Featured work

Mindshare: KFC Gamers' Playground
Transforming 5,000 stores into ghost-hunting battlegrounds for gamers

AKQA: Nike Graffiti Stores
City walls were turned into Nike stores to win a Grand Prix at Cannes

Deeplocal: Google I/O The Flaming Lips
Performing a one-of-a-kind song with the help of a bowl of fruit, AI, and the crowd

Ogilvy: H&M Social Stylist
An intelligent algorithm designed to answer the daily styling needs of millions of consumers