Commerce: innovation and inspiration
Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies
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Transformative industry intelligence
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked what this technology means for the creative industries
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