WPP-IQ-Orange Stream

Transformative industry intelligence


COVID-19: The imperative for business transformation

WPP's Head of Client Business Transformation outlines how brands can emerge from COVID-19 better-placed to adapt to the changes around them

COVID-19: responding creatively


26 May 2020

The Future Shopper 2020

Wunderman Thompson explores how COVID-19 will affect the future shopper


26 May 2020

Distancing – the impact on video

Bookmark on transitioning to lo-fi video production across industries


26 May 2020

Advertising in 2030

Essence outlines five predictions on the future of advertising


22 May 2020

How brands can win in a COVID-19 recession

Wunderman Thompson on how to ensure that brands rebound and rebuild at the right time


22 May 2020

Why COVID-19 will usher in a new world order in sport

Two Circles on the paradigm shift in how sport is structured and consumed


05 May 2020

Planning for COVID-19 recovery

The WPP Government and Public Sector Practice outlines their approach to post-pandemic scenario planning

Reopening business in China - finding the new normal

05 May 2020

Reopening business in China – finding the new normal

Design Bridge explores how businesses are balancing wisdom and precaution


22 Apr 2020

How sponsors can navigate COVID-19

MediaCom offers advice on how to handle the turbulence upending the sports calendar

The store of the future

Commerce reimagined

19 Mar 2020

Commerce reimagined

Geometry explains why businesses must be more human-centric to find topline growth

WPP Featured Work 0319 MAC-Experience v2

20 Feb 2020

All change in retail

Kantar on how technology and shifts in consumer behaviour are driving innovation

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Wunderman Thompson Commerce outlines the challenges posed by channel proliferation


27 Feb 2020

WPP Commerce 2020: The people imperative

Geometry on the creative opportunity presented by the new commerce landscape

Featured work


Grey: P&G #DistanceDance

Helping governments communicate crucial messages to a younger demographic


Design Bridge: Beauty Banks #HELLYESNHS

Joining (virtual) hands with the NHS to supply frontline key workers with much-needed products


Wunderman Thompson: Thai Airways #StayHome Miles Exchange

Rewarding members with air miles for staying at home


WPP: Castrol #HangUpYourKey

A novel approach to a coronavirus safety message

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