Transformative industry intelligence
Four lessons in ecommerce from China
As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market
Climate change and biodiversity
We must think creatively – both collectively and individually – if we are to tackle climate risk and nature loss
Data and AI
From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI
The metaverse: new ground for creative transformation
In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers
Creativity, innovation and change
Creativity sparks ideas, surfaces alternative viewpoints, fosters collaboration, helps us grow, and brings change
Featured work
30 Mar 2022
MediaCom: Walgreen’s Vaccine Readiness Model
Helping to vaccinate the United States against COVID-19
30 Mar 2022
Grey: Volvo’s Ultimate Safety Test
Placing sustainability at the heart of Volvo’s brand
30 Mar 2022
Berlin Cameron: Under Armour's Genesis Curry Flow
The metaverse is real – just ask Under Armour
30 Mar 2022
Superunion and Hogarth: Riot Games Annie-versary
Celebrating the 10th 'Annie-versary' of League of Legends China