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Transformative industry intelligence
COVID-19: The imperative for business transformation
WPP's Head of Client Business Transformation outlines how brands can emerge from COVID-19 better-placed to adapt to the changes around them
COVID-19: responding creatively
Jun 2020
Virtual venues
Wunderman Thompson Intelligence on how cultural locales are being recreated for a new world
Jun 2020
Remote reporting season
H+K shares five takeaways from Hong Kong to ensure essential business continues to run smoothly
Jun 2020
Using behavioural science to create new consumer habits
Ogilvy on why brands should be adopting a more human-first approach
Jun 2020
From social isolation to the new normal
Geometry outlines four stages to deliver seamless, contextual commerce
May 2020
The Future Shopper 2020
Wunderman Thompson explores how COVID-19 will affect the future shopper
May 2020
Distancing – the impact on video
Bookmark on transitioning to lo-fi video production across industries
May 2020
Advertising in 2030
Essence outlines five predictions on the future of advertising
May 2020
Why COVID-19 will usher in a new world order in sport
Two Circles on the paradigm shift in how sport is structured and consumed
The store of the future
Mar 2020
Commerce reimagined
Geometry explains why businesses must be more human-centric to find topline growth
Feb 2020
All change in retail
Kantar on how technology and shifts in consumer behaviour are driving innovation
Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Wunderman Thompson Commerce outlines the challenges posed by channel proliferation
Feb 2020
WPP Commerce 2020: The people imperative
Geometry on the creative opportunity presented by the new commerce landscape
MORE FROM ACROSS WPP
Consolidating its creative, media and analytics work with WPP
Geometry launches Social Commerce+ practice
Helping brands accelerate business growth
'I hope this will be our tipping point'
Karen Blackett OBE on whether the events of the last few weeks will drive real change
Featured work
Grey: P&G #DistanceDance
Helping governments communicate crucial messages to a younger demographic
Design Bridge: Beauty Banks #HELLYESNHS
Joining (virtual) hands with the NHS to supply frontline key workers with much-needed products
Wunderman Thompson: Thai Airways #StayHome Miles Exchange
Rewarding members with air miles for staying at home
WPP: Castrol #HangUpYourKey
A novel approach to a coronavirus safety message