WPP iQ Stream

Transformative industry intelligence

Collage of WPP award winning client work

The power of creativity to drive change for the better

Mark Read on why to motivate the widespread behavioural changes needed to meet this moment, we need to be disruptive

COVID-19: responding creatively

Northern lights tent

29 Jun 2021

Building better experiences with content

Wunderman Thompson and Sitecore on the complexities of the content and experience ecosystem

Ball at the top of ladders

23 Nov 2020

Six lessons for post-pandemic marketing

Wavemaker's six lessons from the crisis that brands can apply to build a successful future

Headless-microservices-and-the-future-of-commerce-platforms

10 Sep 2020

The future of commerce platforms

Wunderman Thompson Commerce outlines how platform architecture is evolving as a result of COVID-19

The store of the future

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

FITCH shares three retail concepts that respond to new demands

Translating-content-into-commerce

09 Sep 2020

Translating content into commerce

Wunderman Thompson Commerce and Cognifide on how to boost sales through experience-driven ecommerce

State-of-ecommerce-2021

29 Jul 2020

The state of ecommerce 2021

Catalyst and Kantar navigate the evolving world of omnichannel commerce and retail media

WPP-Commerce-Beth-Ann-Kaminkow

27 Feb 2020

WPP Commerce 2020: The people imperative

Geometry on the creative opportunity presented by the new commerce landscape

Featured work

Picture of first inclusive deodorant bottle by Unilever

24 Jun 2021

Wunderman Thompson: Degree Inclusive

Developing the world’s first adaptive and inclusive deodorant

Illustration showing lots of people in Burger King sponsored football shirts

24 Jun 2021

DAVID Madrid: Stevenage Challenge

How a small English football club became the biggest team online

Half of the image is of a girls face and the other half is of the world with a face

20 Apr 2021

AKQA: Studio Olafur Eliasson's Earth Speakr

Amplifying children’s views on the future wellbeing of the planet to global leaders

Nestlé Brazil The KitKat Chocolatory Ecommerce Experience. Graphic of ecommerce platform on computer screen

22 Mar 2021

Landor & Fitch: Nestlé Brazil The KitKat Chocolatory Ecommerce Experience

Allowing customers to ‘Have a Break, Have a KitKat’ wherever they are

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