Transformative industry intelligence
Super Bowl 2023: dynamic and multi-dimensional
The game, the people, the advertising and the halftime show – that’s what the Super Bowl has always been about. Now smartphones, apps, online chat and virtual communities make the Super Bowl multi-dimensional, says Chris Console of WPP Sport Practice
Climate change and biodiversity
We must think creatively – both collectively and individually – if we are to tackle climate risk and nature loss
Data and AI
From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI
Commerce: innovation and inspiration
Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies
People, communities and markets
How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs
The metaverse: new ground for creative transformation
In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers
Creativity, innovation and change
Creativity sparks ideas, surfaces alternative viewpoints, fosters collaboration, helps us grow, and brings change
Featured work
30 Mar 2022
MediaCom: Walgreen’s Vaccine Readiness Model
Helping to vaccinate the United States against COVID-19
30 Mar 2022
Grey: Volvo’s Ultimate Safety Test
Placing sustainability at the heart of Volvo’s brand
30 Mar 2022
Berlin Cameron: Under Armour's Genesis Curry Flow
The metaverse is real – just ask Under Armour
30 Mar 2022
Superunion and Hogarth: Riot Games Annie-versary
Celebrating the 10th 'Annie-versary' of League of Legends China