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Transformative industry intelligence
COVID-19: The imperative for business transformation
WPP's Head of Client Business Transformation outlines how brands can emerge from COVID-19 better-placed to adapt to the changes around them
COVID-19: responding creatively
26 May 2020
The Future Shopper 2020
Wunderman Thompson explores how COVID-19 will affect the future shopper
26 May 2020
Distancing – the impact on video
Bookmark on transitioning to lo-fi video production across industries
26 May 2020
Advertising in 2030
Essence outlines five predictions on the future of advertising
22 May 2020
How brands can win in a COVID-19 recession
Wunderman Thompson on how to ensure that brands rebound and rebuild at the right time
22 May 2020
Why COVID-19 will usher in a new world order in sport
Two Circles on the paradigm shift in how sport is structured and consumed
05 May 2020
Planning for COVID-19 recovery
The WPP Government and Public Sector Practice outlines their approach to post-pandemic scenario planning
05 May 2020
Reopening business in China – finding the new normal
Design Bridge explores how businesses are balancing wisdom and precaution
22 Apr 2020
How sponsors can navigate COVID-19
MediaCom offers advice on how to handle the turbulence upending the sports calendar
The store of the future
19 Mar 2020
Commerce reimagined
Geometry explains why businesses must be more human-centric to find topline growth
20 Feb 2020
All change in retail
Kantar on how technology and shifts in consumer behaviour are driving innovation
20 Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Wunderman Thompson Commerce outlines the challenges posed by channel proliferation
27 Feb 2020
WPP Commerce 2020: The people imperative
Geometry on the creative opportunity presented by the new commerce landscape
MORE FROM ACROSS WPP
MediaCom wins Duracell global media account
Handling media planning and buying across 32 markets
WPP AUNZ launches a new data and tech business
Helping clients gain more value from data
The agency will manage media planning and buying in 21 European markets
Featured work
Grey: P&G #DistanceDance
Helping governments communicate crucial messages to a younger demographic
Design Bridge: Beauty Banks #HELLYESNHS
Joining (virtual) hands with the NHS to supply frontline key workers with much-needed products
Wunderman Thompson: Thai Airways #StayHome Miles Exchange
Rewarding members with air miles for staying at home
WPP: Castrol #HangUpYourKey
A novel approach to a coronavirus safety message