Transformative industry intelligence

American football helmet on red and blue background

Super Bowl 2023: dynamic and multi-dimensional

The game, the people, the advertising and the halftime show – that’s what the Super Bowl has always been about. Now smartphones, apps, online chat and virtual communities make the Super Bowl multi-dimensional, says Chris Console of WPP Sport Practice

Image representing an analogic glitch in the monitor

Climate change and biodiversity

We must think creatively – both collectively and individually – if we are to tackle climate risk and nature loss

Read more

Image representing an analogic glitch in the monitor

Data and AI

From ethics to culture, see WPP's latest thinking on how organisations can most effectively and responsibly use data and AI

Read more

Blue background with retail and commerce graphics

Commerce: innovation and inspiration

Commerce has entered a new phase. Brands are harnessing creativity, putting the customer experience front and centre, tackling carbon generation and employing AI technologies

Read more

Birds eye view of lots of people

People, communities and markets

How we communicate with people depends upon how they define themselves as individuals, communities and markets. People are complex and inter-sectional and so are their needs

Read more

Image representing an analogic glitch in the monitor

The metaverse: new ground for creative transformation

In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers

Read more

Image representing an analogic glitch in the monitor

Creativity, innovation and change

Creativity sparks ideas, surfaces alternative viewpoints, fosters collaboration, helps us grow, and brings change

Read more

Featured work

Woman having band aid put on after injection

30 Mar 2022

MediaCom: Walgreen’s Vaccine Readiness Model

Helping to vaccinate the United States against COVID-19

Image of ice cap melting

30 Mar 2022

Grey: Volvo’s Ultimate Safety Test

Placing sustainability at the heart of Volvo’s brand

Genesis Curry Flow NFT

30 Mar 2022

Berlin Cameron: Under Armour's Genesis Curry Flow

The metaverse is real – just ask Under Armour

Gamers with lightening bolt between them

30 Mar 2022

Superunion and Hogarth: Riot Games Annie-versary

Celebrating the 10th 'Annie-versary' of League of Legends China