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Transformative industry intelligence
The impact of blockchain on CX
Bottle Rocket's Product Growth Lead outlines why blockchain will prove to be a manageable and scalable investment area for brands across industries
COVID-19: responding creatively
10 Feb 2021
Elevated drive-in experiences
Wunderman Thompson Intelligence on how automakers are embracing consumer demand for in-person, in-car events
23 Nov 2020
Six lessons for post-pandemic marketing
Wavemaker's six lessons from the crisis that brands can apply to build a successful future
10 Sep 2020
The future of commerce platforms
Wunderman Thompson Commerce outlines how platform architecture is evolving as a result of COVID-19
20 Aug 2020
How to plan with confidence in the recovering OOH market
Essence on why OOH is still a viable channel
The store of the future
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
FITCH shares three retail concepts that respond to new demands
09 Sep 2020
Translating content into commerce
Wunderman Thompson Commerce and Cognifide on how to boost sales through experience-driven ecommerce
29 Jul 2020
The state of ecommerce 2021
Catalyst and Kantar navigate the evolving world of omnichannel commerce and retail media
27 Feb 2020
WPP Commerce 2020: The people imperative
Geometry on the creative opportunity presented by the new commerce landscape
MORE FROM ACROSS WPP
Absolut hires Ogilvy as global creative AOR
The agency will lead global strategic and creative duties
AKQA named a 2021 Gartner Magic Quadrant Leader
Ogilvy, VMLY&R and Wunderman Thompson were also featured
The story behind WPP's Walgreens Boots Alliance win
Why the pitch broke new ground
Featured work
22 Mar 2021
Landor & Fitch: Nestlé Brazil The KitKat Chocolatory Ecommerce Experience
Allowing customers to ‘Have a Break, Have a KitKat’ wherever they are
22 Mar 2021
Wavemaker: L’Oréal Malaysia
Moving into a new era of the online shopping experience with Facebook Live
22 Mar 2021
GTB & VMLY&R: Ford Bronco and Bronco Sport
Reserving a legend
04 Mar 2021
Ogilvy: Girl Up’s Today We Rise
Saluting a pivotal moment for future generations of girls