Accelerated change in 2022

Future facing graphic

Accelerated change in 2022

WPP’s predictions for the year ahead

As 2021 draws to a close, the pace of change in marketing is faster than ever, with new technology emerging rapidly and consumer behaviours shifting at scale. Hear from 12 leaders across the WPP network on the biggest opportunities for brands next year, how to turn those opportunities into reality, and what success will look like in 2022.

  • Social status is critical: In-platform purchasing on social media is set to grow to become a $3.37 trillion business globally over the next eight years. In 2022, brands that embrace the power of Social Commerce will deliver new levels of sales and brand loyalty.
  • Seeing value in the virtual: As the metaverse continues to evolve, this new frontier creates a unique opportunity for brands in 2022. Key to unlocking growth for brands next year is connecting the physical and virtual, reaching new audiences in meaningful ways across worlds.
  • Energising employees: The Great Resignation of 2021 has created a much more empowered workforce and re-set employee expectations. Organisations need to adapt to become a magnet for the best creative talent, re-designing environments to support divergent thinkers. Easier said than done whilst also managing huge internal change.
  • Data, data, data: The amount of data we have at our fingertips increases by 22% every year. From understanding the impact of a supply chain, to identifying changing consumer attitudes, companies can use data in 2022 to act on issues such as the climate emergency and create lasting positive impact.

90 seconds with...

Andy Hood, WPP

09 Dec 2021

01:30

Andy Hood, VP Emerging Technologies, WPP

Why it’s time for all brands to embrace the metaverse

Christina Mallon, Wunderman Thompson

09 Dec 2021

01:30

Christina Mallon, Global Head of Inclusive Design, Wunderman Thompson

How new working patterns will fuel innovation in inclusive design

David Rolfe, Global Head of Production, Hogarth

09 Dec 2021

01:30

David Rolfe, Global Head of Production, WPP / Hogarth

The year that brands won’t just win an Emmy for an ad, they’ll win an Emmy… or even an Oscar

James Morley, Head of Business Transformation, BCW

09 Dec 2021

01:30

James Morley, Head of Business Transformation, BCW

Why the biggest opportunity for global brands in 2022 will be employee experience

Jessica Zhang,  Chief Client Officer, Mindshare China

09 Dec 2021

01:30

Jessica Zhang, Chief Client Officer, Mindshare China

Why every brand will need to have an identity within the metaverse by the end of 2022

Kirk McDonald, CEO North America, GroupM

09 Dec 2021

01:30

Kirk McDonald, CEO North America, GroupM

The attributes that will sit at the core of the new brand promise

Justine Armour

09 Dec 2021

01:30

Justine Armour, Chief Creative Officer, Grey New York

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

Kishan Kumar, Chief Growth Officer, Wavemaker India

09 Dec 2021

01:30

Kishan Kumar, Chief Growth Officer, Wavemaker India

How Life 2.0 will offer brands new ways to connect with their customers

Debbie Ellison, VMLY&R Commerce

09 Dec 2021

01:30

Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce

The power of social media to deliver new levels of sales and brand love

Sam Sterling, Chief Strategy Officer, AKQA

09 Dec 2021

01:30

Sam Sterling, Chief Strategy Officer, AKQA

Why brands shouldn’t overlook degradation of experience

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