Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas
Jessica Zhang, Mindshare China’s Chief Client Officer, on how technologies and innovations such as the metaverse will drive new growth opportunities for brands, the talent needed to lead their transition into the future and why every brand will need to establish a digital identity in the metaverse by the end of 2022.
published on
09 December 2021
Category
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