Integrated innovation uncovered
Merging existing technologies with original market segments to fuel new ideas
Jessica Zhang, Mindshare China’s Chief Client Officer, on how technologies and innovations such as the metaverse will drive new growth opportunities for brands, the talent needed to lead their transition into the future and why every brand will need to establish a digital identity in the metaverse by the end of 2022.
published on
09 December 2021
Category
More in Technology & data
How brands can shape the metaverse to their advantage
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers
Climate tech: the untapped (brand) opportunity
How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society
What does the NFT revolution mean for brands?
Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy