Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

Debbie Ellison, VMLY&R Commerce’s Global Chief Digital Officer, on the role that social media will increasingly play in turning moments of inspiration into sales and how more relevant and personalised shopping experiences – build by using tactics such as influencer commerce, shopstreaming, shoppable content and Shops – will deliver net new growth for businesses, both in terms of sales and brand love.

Discover more predictions for 2022

published on

09 December 2021

Category

Commerce

Related Topics

Ecommerce Influencer marketing

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