Success in social commerce

Connecting consumers to the most seamless, frictionless purchase journey

Debbie Ellison, VMLY&R Commerce’s Global Chief Digital Officer, on the role that social media will increasingly play in turning moments of inspiration into sales and how more relevant and personalised shopping experiences – build by using tactics such as influencer commerce, shopstreaming, shoppable content and Shops – will deliver net new growth for businesses, both in terms of sales and brand love.

Discover more predictions for 2022

published on

09 December 2021

Category

Commerce

Related Topics

Ecommerce Influencer marketing

More in Commerce

Image of car being built

B2B shopping: seamless and digital

Hugh Fletcher of WPP’s Wunderman Thompson and Naji El-Arifi of WPP’s Wunderman Thompson Commerce explain what the future B2B shopper is looking for – and it includes a much better digital experience

 Shopping Cart on Keyboard

Amazon Prime Day 2023: all in the numbers

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar

Shopping Cart Filled with Groceries

Private labels as growth levers

Private labels are the next opportunity for European retailers, providing affordability and quality for shoppers while generating loyalty and profitability for brands