Success in social commerce
Connecting consumers to the most seamless, frictionless purchase journey
Debbie Ellison, VMLY&R Commerce’s Global Chief Digital Officer, on the role that social media will increasingly play in turning moments of inspiration into sales and how more relevant and personalised shopping experiences – build by using tactics such as influencer commerce, shopstreaming, shoppable content and Shops – will deliver net new growth for businesses, both in terms of sales and brand love.
09 December 2021
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