Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

WPP / Hogarth’s David Rolfe on how brands can turn 2022 into the year that they win an Emmy, Grammy or even an Oscar.

Discover more predictions for 2022

published on

09 December 2021

Category

Technology & data Experience

Related Topics

Augmented reality Consumer behaviour

More in Technology & data

A row of online gamers in the purple hue of a screen

Online games and eSports complete the ecosystem

The opportunities for brands in-game and in eSports are massive in China and should be considered part of the marketing mix, says Liu Yi of WPP’s Mindshare

Women in AI concept vector illustration. Woman controls robotic arm with digital tablet.

AI is serving up a holiday feast

AI can tell us what to eat and how to prepare it this holiday season. Jeff Malmad of WPP’s Mindshare explains

Speakers from AI regulations event

AI regulation: it’s about finding the right balance

AI regulation is a government, industry, regulator, company and private individual issue – and it must be addressed collaboratively