Realising success through brand expression
How to navigate between the real world and the virtual to create the optimum experience
WPP / Hogarth’s David Rolfe on how brands can turn 2022 into the year that they win an Emmy, Grammy or even an Oscar.
published on
09 December 2021
Category
More in Technology & data
Generative AI at work across WPP
From transforming the lost letters of veterans into vivid paintings of war to keep memories alive for future generations; to Serena Williams playing against incarnations of her younger self; to using AI to expand a famous Vermeer paining, here is a taster of how WPP agencies are using generative AI to power creativity.
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries
On our minds – and on your radar
What should companies watch out for as this year unfurls? Marie Stafford at WPP’s Wunderman Thompson Intelligence bundles up dozens of trends into five key ‘watch outs’ for 2023