Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

WPP / Hogarth’s David Rolfe on how brands can turn 2022 into the year that they win an Emmy, Grammy or even an Oscar.

Discover more predictions for 2022

published on

09 December 2021

Category

Technology & innovation Experience

Related Topics

Augmented reality Consumer behaviour

More in Technology & innovation

A road in Brazil lined with trees and large skyscrapers

Driving innovation: How Brazil leads in creative and media integration

In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success

Four animated characters engaged in dynamic actions with colourful light beams against a dark background, involving flying, playing guitar, and racing.

How to build your brand in-game

A new research report from WPP and SuperAwesome

3D generated soap bottles in the a bathroom

WPP puts itself at the heart of collaborative 3D worlds

Pixar's 3D animation file format – USD – is the invisible building block of our digital 3D future.