The metaverse explosion
Reaching new audiences in the virtual world
Andy Hood, WPP’s VP of Emerging Technologies, on why the Metaverse will create the single biggest opportunity for brands in 2022 and the importance of representing with authenticity in this new virtual world.
published on
09 December 2021
Category
More in Technology & data

Online games and eSports complete the ecosystem
The opportunities for brands in-game and in eSports are massive in China and should be considered part of the marketing mix, says Liu Yi of WPP’s Mindshare

AI is serving up a holiday feast
AI can tell us what to eat and how to prepare it this holiday season. Jeff Malmad of WPP’s Mindshare explains

AI regulation: it’s about finding the right balance
AI regulation is a government, industry, regulator, company and private individual issue – and it must be addressed collaboratively