The metaverse explosion

Reaching new audiences in the virtual world

Andy Hood, WPP’s VP of Emerging Technologies, on why the Metaverse will create the single biggest opportunity for brands in 2022 and the importance of representing with authenticity in this new virtual world.

Discover more predictions for 2022

published on

09 December 2021

Category

Technology & data Experience

Related Topics

Augmented reality

More in Technology & data

Ogilvy: Nestle, The Milkmaid

Generative AI at work across WPP

From transforming the lost letters of veterans into vivid paintings of war to keep memories alive for future generations; to Serena Williams playing against incarnations of her younger self; to using AI to expand a famous Vermeer paining, here is a taster of how WPP agencies are using generative AI to power creativity.

Generative AI - Stephan Pretorius

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

A fantasy, science fiction concept of a woman standing in front of a glowing mystical portal. In a universe of stars

On our minds – and on your radar

What should companies watch out for as this year unfurls? Marie Stafford at WPP’s Wunderman Thompson Intelligence bundles up dozens of trends into five key ‘watch outs’ for 2023