The metaverse explosion
Reaching new audiences in the virtual world
Andy Hood, WPP’s VP of Emerging Technologies, on why the Metaverse will create the single biggest opportunity for brands in 2022 and the importance of representing with authenticity in this new virtual world.
published on
09 December 2021
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More in Technology & data
Generative AI at work across WPP
From transforming the lost letters of veterans into vivid paintings of war to keep memories alive for future generations; to Serena Williams playing against incarnations of her younger self; to using AI to expand a famous Vermeer paining, here is a taster of how WPP agencies are using generative AI to power creativity.
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries
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