Degradation of experience
Where the real disruption will occur
AKQA’S Chief Strategy Officer, Sam Sterling, on how brands can capture the opportunity that comes with thinking about degradation of experience.
09 December 2021
More in Experience
The revolution starts now
Over 200 WPP clients, partners and agency team-members met to learn, share and be inspired by the very latest in commerce. The theme – ‘Commerce Revolution’
Generative AI at work across WPP
From transforming the lost letters of veterans into vivid paintings of war to keep memories alive for future generations; to Serena Williams playing against incarnations of her younger self; to using AI to expand a famous Vermeer paining, here is a taster of how WPP agencies are using generative AI to power creativity.
Generative AI: a new phase of innovation
‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries