The new brand promise

The consumer desire for convenience and transparency

Kirk McDonald, GroupM’s CEO in North America, on what consumers will crave from brands in 2022, how only those brands that are looking to disrupt themselves will get ahead of the curve and the importance of building more customer intimacy without being customer intrusive.

Discover more predictions for 2022

published on

09 December 2021

Category

Communications

Related Topics

Branding Consumer behaviour

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