The Technology Category

Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made

The judges | 2020 winner | Shortlisted work

We build and optimise technology and data solutions fit for our clients’ needs.

During this first year of the Extraordinary Awards, the Technology category recognised work that harnesses technology and data to power creativity and improve efficiency. This included enterprise systems work (e.g. architecture design, systems implementation), managed service across operations/platform management, or unique data analytics/performance reporting. This also included specific platforms like CRM, content & experience management, or data management.

The judges looked to understand the impact of the technology build or optimisation and how it helped achieve a client’s business outcomes.


MediaCom, Tel Aviv & Grey, Tel Aviv: Always' Rabbi Bot for P&G

Special commendations

DAVID, Sao Paolo: Burn That Ad for Burger King

Wunderman Thompson, Antwerp: .comdom for Telenet

More from WPP's Extraordinary Awards

published on

07 December 2020

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