The Technology category shortlist

The judges | The Category & 2020 Winner

Special commendations

DAVID, Sao Paolo: Burn That Ad for Burger King

Wunderman Thompson, Antwerp: .comdom for Telenet

Shortlisted work

AKQA, Sao Paulo: Stranger Antenna for Netflix

Essence, San Francisco: Project Prometheus for Google

FamousGrey, Brussels: for

GroupM, Warsaw: [m]Spark Innovation Platform for more than 70 clients of GroupM & WPP

GTB, Sao Paulo: Surf Tag for Ford Motor Company

m/SIX, London: Lexus gets Emotional with Artificial IntelligenceLexus

MediaCom Istanbul|aMVG (Aerodeon), Istanbul: CarrefourSA Addressable TV Shop for Sabancı Holding

MediaCom, Moscow: Online skin analysis tool CheckDerm by Fenistil powered by AI for GSK Consumer Healthcare

MediaCom, Moscow: Osteoscan for GSK

MediaCom, Zagreb: Doogvertising for Mars

MediaCom, London: Acting Locally, Thinking Globally: Bridging the Planning Gap for Hasbro

Mindshare, Amsterdam; Greenhouse, Eindhoven; and Mindshare Worldwide, London: Full Funnel Tagging Application (FFTA) for Unilever

Mindshare, Stockholm: How the power of data transformed Volvo’s digital marketing for Volvo Cars

Ogilvy, Beijing: Augmented Archaeology for Huawei

Ogilvy, Frankfurt: Fanta Shake to Design for The Coca-Cola Company

Ogilvy, London: Raise Their Game for IBM

VMLY&R, Kansas City: Laugh Tracker for Tennessee Department of Tourist Development

VMLY&R, Mexico City: Kiddi World for Sanofi

VMLY&R, Sao Paulo: The Rainbow Forecast for Climatempo

Wavemaker, Dusseldorf: Blind Skiing - 5G Speed Stunt for Vodafone Germany

Wunderman Thompson, New York: Using Technology to Power Millions Through An Uncertain Year for Con Edison

Wunderman Thompson, Seattle: WeCounterHate for Life After Hate

More from WPP's Extraordinary Awards

published on

11 December 2020

Related Topics

Augmented reality Consumer behaviour