The Commerce Category
Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made
We want to make it easy for our clients to sell within the complex ecosystem of where and how their customers want to buy.
During this first year of the Extraordinary Awards, the Commerce category recognised work that increased sales for clients through engaging platforms and interactions. This included moments in offline commerce, like a retail store redesign, new merchandising, new technology or operating model for sales staff. This also included online platform build or optimisation, either D2C or through a third-party retailer, marketplace, or social commerce.
The judges looked at how work improved the commerce experience for clients and the business outcomes that resulted from the work.
Geometry Global, Dubai: Lifebuoy's Handle on Hygiene 3.0 for Unilever
Ogilvy, México: Victoria 1.8 for AB InBev México
07 December 2020