The Commerce Category

Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made

The judges | 2020 winner | Shortlisted work

We want to make it easy for our clients to sell within the complex ecosystem of where and how their customers want to buy.

During this first year of the Extraordinary Awards, the Commerce category recognised work that increased sales for clients through engaging platforms and interactions. This included moments in offline commerce, like a retail store redesign, new merchandising, new technology or operating model for sales staff. This also included online platform build or optimisation, either D2C or through a third-party retailer, marketplace, or social commerce.

The judges looked at how work improved the commerce experience for clients and the business outcomes that resulted from the work.


Geometry Global, Dubai: Lifebuoy's Handle on Hygiene 3.0 for Unilever

Special commendations

Ogilvy, México: Victoria 1.8 for AB InBev México

Victoria 1.8 case study storyboard

More from WPP's Extraordinary Awards

published on

07 December 2020

Related Topics

Ecommerce Industry insight Retail