Atticus Journal Volume 26

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Atticus Awards & Journal

Celebrating original thinking in marketing communications
Mark-Read-AR-2019

Times of great change demand new ways of looking at things. And never, since the Atticus Journal was first published in 1993, has it reported on a year of such momentous and rapid change

Mark Read

Chief Executive Officer

Insight after insight jumped out at me as I read through it

Tom Ilube CBE

Non-Executive Director, WPP & Atticus Awards Senior Judge

Tom llube CBE, WPP

The Atticus Awards and Journal, now in their 27th year, recognise our people’s original thinking in marketing communications on the issues shaping our business, industry and society. The awards are open exclusively to those working at WPP and our agencies.

Competition entries are judged by a panel of our senior leaders, with winning, highly-commended and shortlisted submissions being published in the Journal in edited form.

2021 Atticus Award winners

Congratulations to Rita Ibarra and Glen Parker (Mindshare) for winning the overall Grand Prix, the Adam Smith Award, and the data category for their entry Elastic Identities.

Other category winners were Shaziya Khan (Wunderman Thompson); Ashley Wood (Ogilvy Consulting); Marion McDonald (Ogilvy); Hugh Fletcher (Wunderman Thompson Commerce); Harrison Awe, Erica Chen, Jon Gittings, Maria Hidalgo, Dhatri Navanayagam, Stephanie Rickards, Adam Russell, Joanne Suk and Chike Ume (Essence); James Boardman (Wavemaker); Claudio Grandi (Ogilvy); and Garrick Schmitt (Essence).

Ogilvy Consulting secured the Corporate Award for The Annual, a collection of social initiatives and behavioural interventions, and Leda Bartolucci (Wunderman Thompson) won the New Talent Prize for The Social Rhizome, an essay on the benefits of reinventing social media.

The highly commended pieces were by Howard Thompson, SawGin Toh and Meha Verghese (MediaCom); Muhammad Ali Khan (Spectrum VMLY&R); Jessica Zhang and Nicholas Short (Mindshare); Lisa Thompson (Wavemaker); Siem Peters and Angela van der Velden (Greenhouse); Brett Poole (Finecast); Christina Fusco-House (The&Partnership); Natasha van der Pas (Wunderman Thompson); and Rama Iyer (WPP India Foundation).

AKQA’s Family Album, representing over 100 projects that prove the power of creative ideas, was highly commended in the corporate category.

WINNING WORK

Illustration of a man thinking on black background

15 Dec 2021

Making friends with the hermit mindset

As urban consumers embrace simple living and high thinking, brands must deliver warmth and empathy

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15 Dec 2021

Brands in motion

Mobility has moved on – from a narrow industry to a wide platform open to all brands

Female climber scaling gap in rocks

15 Dec 2021

Bridging the wellness gap

With consumers wanting all brands to have a wellness dimension, the sector promises healthy growth

Shop on pink background

15 Dec 2021

Future proof

With the pandemic having changed retail forever, brands must respond to shoppers’ new demands

Illustration of a globe

15 Dec 2021

Changing for good

From boosting recycling to improving crime reporting – behavioural science interventions that made a difference

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15 Dec 2021

Brands on the front line

Companies should eschew a one-size-fits-all response to consumer activism for one aligned with their values

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15 Dec 2021

Elastic identities

Brands must find new ways and places to engage with audiences as cultural identities morph

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15 Dec 2021

The end of average

Audience fragmentation means we must make priming more data-driven and tailored

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15 Dec 2021

The social rhizome

A more organic and anarchic social media system, akin to lived experience, would empower us all

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15 Dec 2021

Space opportunities take off

No longer the stuff of sci-fi, the space economy is the new reality for countless brands

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15 Dec 2021

The revolution starts here

Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

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