Atticus Journal Volume 26
Atticus Awards & Journal
Times of great change demand new ways of looking at things. And never, since the Atticus Journal was first published in 1993, has it reported on a year of such momentous and rapid change
Insight after insight jumped out at me as I read through it
The Atticus Awards and Journal, now in their 27th year, recognise our people’s original thinking in marketing communications on the issues shaping our business, industry and society. The awards are open exclusively to those working at WPP and our agencies.
Competition entries are judged by a panel of our senior leaders, with winning, highly-commended and shortlisted submissions being published in the Journal in edited form.
2021 Atticus Award winners
Congratulations to Rita Ibarra and Glen Parker (Mindshare) for winning the overall Grand Prix, the Adam Smith Award, and the data category for their entry Elastic Identities.
Other category winners were Shaziya Khan (Wunderman Thompson); Ashley Wood (Ogilvy Consulting); Marion McDonald (Ogilvy); Hugh Fletcher (Wunderman Thompson Commerce); Harrison Awe, Erica Chen, Jon Gittings, Maria Hidalgo, Dhatri Navanayagam, Stephanie Rickards, Adam Russell, Joanne Suk and Chike Ume (Essence); James Boardman (Wavemaker); Claudio Grandi (Ogilvy); and Garrick Schmitt (Essence).
Ogilvy Consulting secured the Corporate Award for The Annual, a collection of social initiatives and behavioural interventions, and Leda Bartolucci (Wunderman Thompson) won the New Talent Prize for The Social Rhizome, an essay on the benefits of reinventing social media.
The highly commended pieces were by Howard Thompson, SawGin Toh and Meha Verghese (MediaCom); Muhammad Ali Khan (Spectrum VMLY&R); Jessica Zhang and Nicholas Short (Mindshare); Lisa Thompson (Wavemaker); Siem Peters and Angela van der Velden (Greenhouse); Brett Poole (Finecast); Christina Fusco-House (The&Partnership); Natasha van der Pas (Wunderman Thompson); and Rama Iyer (WPP India Foundation).
AKQA’s Family Album, representing over 100 projects that prove the power of creative ideas, was highly commended in the corporate category.
WINNING WORK
15 Dec 2021
Making friends with the hermit mindset
As urban consumers embrace simple living and high thinking, brands must deliver warmth and empathy
15 Dec 2021
Brands in motion
Mobility has moved on – from a narrow industry to a wide platform open to all brands
15 Dec 2021
Bridging the wellness gap
With consumers wanting all brands to have a wellness dimension, the sector promises healthy growth
15 Dec 2021
Future proof
With the pandemic having changed retail forever, brands must respond to shoppers’ new demands
15 Dec 2021
Changing for good
From boosting recycling to improving crime reporting – behavioural science interventions that made a difference
15 Dec 2021
Brands on the front line
Companies should eschew a one-size-fits-all response to consumer activism for one aligned with their values
15 Dec 2021
Elastic identities
Brands must find new ways and places to engage with audiences as cultural identities morph
15 Dec 2021
The end of average
Audience fragmentation means we must make priming more data-driven and tailored
15 Dec 2021
The social rhizome
A more organic and anarchic social media system, akin to lived experience, would empower us all
15 Dec 2021
Space opportunities take off
No longer the stuff of sci-fi, the space economy is the new reality for countless brands
15 Dec 2021
The revolution starts here
Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast