The Communications Category

Find out more about the 2020 winner (and shortlist), discover why the work was awarded and learn how it was made

The judges | 2020 winner | Shortlisted work

We create powerful ideas based on deep insights to connect brands’ messaging with audiences in meaningful ways and channels at meaningful moments.

During this first year of the Extraordinary Awards, the Communications category recognised any type of campaign designed to meet a client’s business outcomes. This included paid advertising campaigns, branding work, and/or public relations.

The judges looked for breakthrough campaigns – either single or sustained – that helped deliver incredible results, either from brilliant creative, inspirational use of media (paid or earned), or a combination of the two.

Winner

DAVID, Miami and INGO Stockholm: The Moldy Whopper for Burger King, RBI

Special commendations

VMLY&R: Prague Confiscated Toys for People in Need

Ogilvy, Singapore: Please Arrest Me for RIT Foundation

More from WPP's Extraordinary Awards

published on

07 December 2020

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