WPP at COP26

Blue background with outline of the earth

WPP at COP26

This year’s annual United Nations Climate Change Conference brings together governments, NGOs, thinktanks and business in Glasgow to discuss the world’s greatest challenge and agree actions to accelerate our climate transition.

Saving our planet is now a communications challenge. We know what to do, we just need the will.

Sir David Attenborough

Marketing and communications have the power to shift opinion and change behaviour at the scale needed for a more sustainable future.

As an industry we have a role to play with our clients, partners and suppliers in promoting low-impact, sustainable and regenerative living. WPP has set its own industry-leading net zero target, and is working with our clients to help provide more sustainable ways of living through new business models or product innovation.

Find out more about WPP at COP26 and watch our live panel with summit host, the UNFCCC (UN Framework Convention on Climate Change).

Responsible consumption and production as a transition accelerator

WPP’s COP26 UNFCCC panel discusses how business innovation can help consumers lead more sustainable lives – with Google’s CFO Ruth Porat, Reckitt’s CEO Laxman Narasimhan, the UNFCCC’s Deputy Executive Secretary Ovais Sarmad, and WPP’s CEO Mark Read, moderated by Bloomberg Television’s Maria Tadeo.

Climate crisis: the greatest creative challenge

Mark Read speaks at the Advertising Association’s Ad Net Zero Global Summit on why creativity can play a critical role in tackling the climate crisis, how our industry is innovating to accelerate the transition and where we must do more.

Download transcript PDF 90 KB

How WPP is helping efforts to get to net zero

Our CEO Mark Read talks to Bloomberg TV from COP26 in Glasgow about the role WPP and its clients are playing in the fight against climate change.

Download transcript PDF 76 KB

Accelerating change through our work

Image showing smart fill machine

03 Sep 2021

VMLY&R Commerce: Hindustan Unilever Limited (HUL)’s Smart Fill

An industry-defining initiative encouraging customers to reduce, reuse and recycle plastic

Children playing volleyball with a Good Net project net

29 Jul 2021

Landor & Fitch: The Good Net Project

A game-changing sustainability initiative to help fight marine pollution

Hand holding item of recycled packaging

24 Jun 2021

Superunion: Notpla

Helping single-use packaging disappear

Floating bike made out of Lego

22 Apr 2021

Ogilvy Social.Lab Poland: LEGO®’s Green Instructions

Helping the next generation to make the world a better place

Half of the image is of a girls face and the other half is of the world with a face

20 Apr 2021

AKQA: Studio Olafur Eliasson's Earth Speakr

Amplifying children’s views on the future wellbeing of the planet to global leaders

A father sitting on a sofa knitting with two teenagers standing behind him in hand knitted jumpers

20 Apr 2021

VMLY&R: Alpro’s Eat Your Way To A Better Planet

Changing the way the world eats for the better

Woman standing in front of floor to ceiling screen showing looped red thread. Part of AKQA and Universal's campaign for H&M, Looop

13 Apr 2021

AKQA & Universal: H&M Looop

A revolutionary recycling system

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy