Superunion: Notpla

Hand holding item of recycled packaging

Superunion: Notpla

Helping single-use packaging disappear

Eight million tonnes of plastic are dumped in the oceans every year, resulting in a desperate need to change the world’s behaviours when it comes to single-use plastic. Enter Notpla; a sustainable startup on a mission to make packaging, as we know it, disappear naturally.

Notpla has created an evolutionary, biodegradable seaweed-based material that can be used to replace plastic cups and condiment sachets. It can also be made into thin films or a coating for cardboard to create a wide range of products.

Notpla’s products contribute towards cutting down on single-use plastic, giving consumer brands a significant advantage as audiences become more conscious about food packaging.

Superunion joined its design engineers and backers to create a name and brand inspired by the idea that its products will change the world. With such a bold and brave intention at the core of the brand, the only way to communicate this is in a simple and clear way, without being shy and overcomplicated.

The products have featured at Virgin Money’s London Marathon and London Cocktail Week and the brand also has a partnership with Just Eat and Unilever.

Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
Timeline which shows key events for WPP in 2020
1 / 3
Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy