A new path to purchase

Khartoon Weiss, Head of Global Agency & Accounts, TikTok; Shenan Reed, SVP, Head of Media, L'Oréal; Ian Fitzpatrick, Global Director, Brand Strategy & Operations, New Balance; and Taryn Beck, Ecommerce & Shopper Marketing Lead, Walmart & Club Channel, General Mills

Watch more from WPP Commerce 2021 on demand 

published on

30 April 2021

Category

Commerce

Related Topics

Consumer behaviour Ecommerce

More in Commerce

WPP-Commerce-Beth-Ann-Kaminkow

WPP Commerce Conference 2023

WPP Commerce returns to Miami to bring together the world’s leading marketing and media experts for an immersive exploration of the future of retail, and the ever evolving intersection of commerce and technology.

Jennie Weber, SVP, Experience Design & Insights, Best Buy in conversation with Morgan Holt, Global Executive Experience Director, LANDOR & FITCH

Traditional retail, winning in new ways

Barry Thomas, Head of Customer Marketing, Coca-Cola; Clare-Marie Hulsey, Vice President Global Research & Insights, Coca-Cola;  J.Walker Smith, Knowledge Lead, Consulting Division of Kantar

The future of humanized commerce