WPP Commerce Conference 2021

27-28 APRIL: WPP Commerce Conference 2021

The pandemic has rapidly transformed the world of commerce, resulting in permanent implications for the products we buy and how we buy them.

WPP Commerce Conference 2021 brought together the world’s leading industry, marketing and media experts for an exclusive, two-day immersive exploration of the future of retail.

The event looked at future trends and today’s realities: insights and activation, design and experience, shopper marketing and direct-to-consumer, creativity and strategy, measurement and analytics. It explored the acceleration of digital payments and the future of contactless experiences for consumers, retailers, brands and payment providers – and what it will take to future-proof brands and businesses.


WPP Commerce 2021 agenda

Day one

Opening remarks
10:00
Mark Read, CEO, WPP
Beth Ann Kaminkow, CEO, VMLY&R COMMERCE

Part one: the big picture

A new path to purchase
10:30
Khartoon Weiss, Head of Global Agency & Accounts, TikTok
Shenan Reed, SVP, Head of Media, L'Oréal
Ian Fitzpatrick, Global Director, Brand Strategy & Operations, New Balance
Taryn Beck, Ecommerce & Shopper Marketing Lead, Walmart & Club Channel, General Mills

The future of humanized commerce
10:50
Barry Thomas, Head of Customer Marketing, Coca-Cola
Clare-Marie Hulsey, Vice President Global Research & Insights, Coca-Cola
J.Walker Smith, Knowledge Lead, Consulting Division of Kantar

Commerce transformation with Forrester
11:10
Sucharita Kodali, Vice President & Principal Analyst, Forrester
Ted Schadler, Vice President & Principal Analyst, Forrester
Jacquelyn Baker, Executive Director Commerce, VMLY&R COMMERCE

Part two: purpose and partners

Mobile payments x telling the story of the future
11:40
Jared Isaacman, CEO, Shift4 Payments and Mission Commander, Inspiration4
Brooke Hovey, Chief Growth Officer, BCW Global

The rules of engagement
12:02
Cristina Jones, Chief Engagement Officer, Salesforce.Org

Partner workshops
12:07
(A) Microsoft – Building an inclusive brand through marketing with purpose
Kelli Kemery, Lead Market Researcher, Microsoft
(B) Snap – Shoppable AR: the future of ecommerce is here
Alexis Parisi, WPP Agency Lead, Snap
Carolina Arguelles, Global Product Marketing Manager, AR, Snap
(C) TikTok helped me sell it: commerce success stories from TikTok creators
Dustin Goot, Head of Creator Monetization TikTok
Tassel Amor (@tasselamor), Aishah and Shay (@elitetier), and DTay (@dtay.known)
(D) Digital commerce in the new privacy-first world
Jeff Giacchetti, Programmatic Media Lead, Colgate-Palmolive
Mara Greenwald, Managing Director, Commerce & Performance Media, Mindshare
Harry Kargman, Founder & CEO, Kargo

Privacy-first internet
12:27
Matt Brittin, President, EMEA Business & Operations, Google
Stephan Pretorius, Chief Technology Officer, WPP

Coffee break

Part three: people at the centre of everything

Commerce reimagined: when pandemic meet personalization
12:55
Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance
Laurent Ezekiel, CMO, WPP

The five keys of brand happiness
13:15
Miri Rodriguez, Author and Global Head of Internships Microsoft

TikTok made me buy it
13:25
Gabe Nicolau, Director of Product Strategy & Operation, TikTok

Partner workshops
13:45
(E) Inclusive ecommerce for a diverse customer: $1 trillion market that you’re ignoring
Christina Mallon, Head of Inclusive Design and Accessibility, Wunderman Thompson
(F) 288, how brands can help close the wealth gap
James Kinney, Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy
(G) The luxury POV – everything you need to know
Naji El-Arifi Head of Innovation, Wunderman Thompson Commerce
Hugh Fletcher Global Marketing Director & Thought Leadership Lead, Wunderman Thompson Commerce
(H) Setting-up for shopping success
Josh Gallagher, Global Head of eCommerce consulting, MediaCom
Bianca Best, Global MD of Blink Consulting
Guy Jeune-Manning, GM, Ecommerce, Fonterra
(I) Shifting consumer expectations in the "new" normal
Chris Strong, Vice President of Marketing, Watson's
Randy Kohl, Head of Marketing, Gorilla Group
Guy Jeune-Manning, GM, Ecommerce, Fonterra
(J) Hello world, meet China 5.0
Nicholas Pan, Managing Director, Strategy & Commerce, VMLY&R Asia
Justin Teo, Chief Digital Officer, VMLYR COMMERCE

 

Day one observations and learnings
13:55

Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE

Day two

Opening thoughts
10:00
Beth Ann Kaminkow, CEO, VMLY&R COMMERCE

Part four: the ecosystem

Transforming the future of QSR with Wendy's
10:10
Jon Cook, Global CEO, VMLY&R
Kurt Kane, President U.S. & Chief Commercial Officer, The Wendy’s Company

Partner workshops
10:30
(K) Facebook – from inspiration to sale, how Facebook and Instagram can drive discovery commerce
Marwa Shariff Atik, Instagram Creator, Ashley Yuki, Director of Product Management, Instagram
Dave Dugan, Global Agency Lead, Facebook
(L) Pinterest – from creator trends to inspired purchases
Dan Pelosi, Chef & Pinterest Creator
Aya Kanai Head of Content and Creator Partnerships, Pinterest
(M) Mastering share of mind with Amazon
Kerry Curan, Executive Director, Marketing and Growth, GroupM
Andrew Reugger, Global President Commerce, GroupM
Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis
Frank Kochenash, President Marketplace Service USA, Wunderman Thompson Commerce

Coffee break

Part five: future perfect commerce

Instacart: eight trends that will shape the grocery industry in 2021
11:10
Ryan Mayward, VP of Ad Sales, Instacart
Andrew Reugger, Global President Commerce, GroupM

Gen Z – what every brand needs to know now
11:30
Monique Idlett-Mosley, Co-founder & Managing Partner, Reign Ventures
Amanda Zuckerman, Chief Brand Officer, Dormify
Alexandra Wilkis Wilson Entrepreneur, Investor, Board Director & Co-founder, Gilt & GLAMSQUAD

The future of modern retail
11:50
Rob Garf, VP & GM, Retail, Salesforce
Michelle Grant, Senior Manager, Strategy & Insights, Retail and Consumer Goods, Salesforce

The female founders reimagining activism
12:10
Sarah LaFleur, Founder & CEO, M.M. LaFleur
Beatrice Dixon Founder & CEO, The Honey Pot Company
Cate Luzio Founder & CEO, Luminary
Michelle Cordiero Grant, Lively Co-Founder and CEO

Coffee break

Traditional retail, winning in new ways
12:30
Jennie Weber, SVP, Experience Design & Insights, Best Buy
Morgan Holt, Global Executive Experience Director, LANDOR & FITCH

Shaping the future of tech with Intel
12:54
Rhonda Foxx, Head of Social Equity Policies & Engagements, Intel Corporation
Debbie Ellison, Global Chief Digital Officer, VMLY&R COMMERCE

The next generation of (female) commerce leaders
13:05
Adriana Gascoigne, CEO, Girls in Tech
Jen DaSilva, President, Berlin Cameron

Innovating for the portfolio of the future
13:25
Michelle Whelan UK CEO, VMLY&R COMMERCE
Liliana Caimacan Head of Global Innovation, Tata Consumer Products

The key takeaways
13:45
Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE

Speakers

Beth Ann Kaminkow

Beth Ann Kaminkow

Global CEO, VMLY&R Commerce

Jared  Isaacman

Jared Isaacman

CEO, Shift4 Payments & Mission Commander, Inspiration4

Aya Kanai

Aya Kanai

Head of Content & Creator Partnerships, Pinterest

Miri Rodriguez

Miri Rodriguez

Head of Global Internship Program & Author, Microsoft

Liliana Caimacan

Liliana Caimacan

Head of Global Innovation, Tata Consumer Products

Walter Geer

Walter Geer

Executive Creative Director, Experience Design, VMLY&R

Michelle Grant

Michelle Grant

Senior Manager, Strategy & Insights, Retail & Consumer Goods, Salesforce

Rob Garf

Rob Garf

VP & GM, Retail, Salesforce

Khartoon Weiss

Khartoon Weiss

Global Head of Agency & Accounts, TikTok

Dustin  Goot

Dustin Goot

Head of Creator Monetization, TikTok

Gabriel Nicolau

Gabriel Nicolau

Director of Product Strategy & Operations, TikTok, Americas

Kelli Kemery

Kelli Kemery

Lead Market Researcher, Microsoft

Debbie Ellison

Debbie Ellison

Global Chief Digital Officer, VMLY&R COMMERCE

Brooke Hovey

Brooke Hovey

Chief Growth Officer, BCW Global

Alexandra Wilkis Wilson

Alexandra Wilkis Wilson

Entrepreneur, Investor, Board Director & Co-founder, Gilt & GLAMSQUAD

Naji El-Arifi

Naji El-Arifi

Head of Innovation, Wunderman Thompson Commerce

Michelle  Whelan

Michelle Whelan

UK CEO, VMLY&R COMMERCE

Hugh Fletcher

Hugh Fletcher

Global Marketing Director & Thought Leadership Lead, Wunderman Thompson Commerce

Monique Idlett-Mosley

Monique Idlett-Mosley

Co-founder/Managing Partner, Reign Ventures

Amanda Zuckerman

Amanda Zuckerman

Co-founder, Dormify

Anisha Raghavan

Anisha Raghavan

CMO - Global Brands Americas, Walgreens Boots Alliance

Rhonda Foxx

Rhonda Foxx

Head of Social Equity Policies & Engagements, Intel Corporation

Beatrice Dixon

Beatrice Dixon

Founder & CEO, The Honey Pot Company

Sarah LaFleur

Sarah LaFleur

Founder & CEO, M.M. LaFleur

Jon Cook

Jon Cook

Global CEO, VMLY&R

Jen DaSilva

Jen DaSilva

President, Berlin Cameron

Ashley Yuki

Ashley Yuki

Director of Product Management, Instagram

Laurent Ezekiel

Laurent Ezekiel

Chief Marketing & Growth Officer, WPP

Cristina Jones

Cristina Jones

Chief Engagement Officer, Salesforce.Org

Cate Luzio

Cate Luzio

Founder & CEO, Luminary

Sucharita Kodali

Sucharita Kodali

VP & Principal Analyst, Forrester

Ted Schadler

Ted Schadler

Vice President & Principal Analyst, Forrester

Barry Thomas

Barry Thomas

Head of Customer Marketing & Future of Commerce, Coca-Cola Company

Marwa Atik

Marwa Atik

Co-founder & Designer, Vela

Christina  Mallon

Christina Mallon

Head of Inclusive Design and Accessibility, Wunderman Thompson

James Kinney

James Kinney

Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy

Kurt Kane

Kurt Kane

President U.S. & Chief Commercial Officer, The Wendy’s Company

Andrew Reugger

Andrew Reugger

Global President Commerce, GroupM

Ryan Mayward

Ryan Mayward

VP of Ad Sales, Instacart

Adriana Gascoigne

Adriana Gascoigne

Founder and CEO at Girls in Tech, Inc.

Matt Brittin

Matt Brittin

President, EMEA Business & Operations, Google

Carolina Arguelles Navas

Carolina Arguelles Navas

Global Product Marketing, Augmented Reality, Snapchat

Shenan Reed

Shenan Reed

SVP, Head of Media, L'Oréal

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