WPP on 2023
WPP on 2023
The marketing innovations to watch
WPP leaders from around the world comment on the new opportunities that 2023 will bring in the videos below. The trends they see fall into three categories.
First, there is the undeniable link between successful business, people and emotions. We will see diversity fuelling creativity, and values at the heart of messaging.
Second, the data landscape is evolving. First-party data means so much more than consumer information. It includes supply chain data, performance data, and any other type of data that can be turned into meaningful intelligence. Marketers will become increasingly wise to this in 2023.
Thirdly, technology will enable new types of marketing. More brands will realise that they can strengthen consumer relevance by focusing on the where and when rather than the who. And ecommerce will cease to be a silo. It will finally take centre stage and become an inextricable part of how brands and humans interface with each other.
01 Dec 2022
02.03
First-party data will spur new growth opportunities
GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data
01 Dec 2022
01.50
All eyes on social equality
"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham
01 Dec 2022
01.43
The rise of occasion-led marketing
WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on marketing
01 Dec 2022
01.46
A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu
01 Dec 2022
01.32
Measuring the power of diversity to fuel creativity
WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch
01 Dec 2022
01.41
Ecommerce will cease to be a silo
Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact
01 Dec 2022
02.53
Creativity will help consumers to live a more sustainable life
WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action
01 Dec 2022
01.43
Consumers will value consistency
"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant
01 Dec 2022
01.28
Women’s football will offer new opportunities
"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano
01 Dec 2022
01.41
Culture as the new brand currency
"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst
01 Dec 2022
01.12
iCommerce will take centre stage
Ogilvy's Rahul Titus believes content, community and commerce will come together like never before