WPP on 2023

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WPP on 2023

The marketing innovations to watch

WPP leaders from around the world comment on the new opportunities that 2023 will bring in the videos below. The trends they see fall into three categories.

First, there is the undeniable link between successful business, people and emotions. We will see diversity fuelling creativity, and values at the heart of messaging.

Second, the data landscape is evolving. First-party data means so much more than consumer information. It includes supply chain data, performance data, and any other type of data that can be turned into meaningful intelligence. Marketers will become increasingly wise to this in 2023.

Thirdly, technology will enable new types of marketing. More brands will realise that they can strengthen consumer relevance by focusing on the where and when rather than the who. And ecommerce will cease to be a silo. It will finally take centre stage and become an inextricable part of how brands and humans interface with each other.

Krystal Olivieri

01 Dec 2022

02.03

First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

Stacie Graham

01 Dec 2022

01.50

All eyes on social equality

"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

Stephan Pretorius

01 Dec 2022

01.43

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on marketing

Emma Chiu

01 Dec 2022

01.46

A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

Rose Herceg

01 Dec 2022

01.32

Measuring the power of diversity to fuel creativity

WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

Mudit Jaju

01 Dec 2022

01.41

Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

Hannah Harrison

01 Dec 2022

02.53

Creativity will help consumers to live a more sustainable life

WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action

Rebecca Grant

01 Dec 2022

01.43

Consumers will value consistency

"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant

Irene Altozano

01 Dec 2022

01.28

Women’s football will offer new opportunities

"Brands that build long-term, authentic partnerships with teams will thrive," explains WPP's Irene Altozano

Emma Tolhurst

01 Dec 2022

01.41

Culture as the new brand currency

"We talk about The Great Resignation but this is about The Great Reflection" – Landor & Fitch's Emma Tolhurst

Rahul Titus

01 Dec 2022

01.12

iCommerce will take centre stage

Ogilvy's Rahul Titus believes content, community and commerce will come together like never before