First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

 

Discover more trends for 2023

published on

01 December 2022

Category

Communications Experience

Related Topics

Data Industry insight

More in Communications

Path of flowers the colour of Peach Fuzz, Pantone Color of the Year 2024

The Future 100: wellbeing, humanity, emotion and tech

This annual trend spotter – by WPP’s VML – gives us the context for the new normal for marketing in 2024.

Colourful pink, orange and purple graphic

Cancer patients are getting younger: let’s talk

New US cancer cases are expected to cross the 2m mark in 2024. And what’s worse, patients are getting younger.

Orange and blue megaphones on an orange background

A space for sound

Savvy brands who venture into sonic branding will find vast opportunity in this relatively uncluttered landscape