Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

 

Discover more predictions for 2023

published on

24 November 2022

Category

Commerce Communications Experience

Related Topics

Consumer behaviour Ecommerce Industry insight

More in Commerce

Close-up of different faces

WPP's Consumer Equality Equation report

The most comprehensive study into the relationship between ethnicity and the consumer experience in the UK

Close up of a woman's hand paying with her smartphone in a cafe

This year next year: ecommerce and retail media

How investment in retail has changed through the pandemic and how it’s finding a place in a world of in-person activity

Bright city lights in a Chinese city

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market