No longer a numbers game

Using data to drive positive change

Nadine Thomson, MediaCom’s Global Chief Technology Officer, explains how mastering the data available within organisations will enable brands to predict and deliver better experiences and help identify new areas of growth in 2022.

Discover more predictions for 2022

published on

09 December 2021

Category

Communications Experience Technology & data

Related Topics

Data privacy

More in Communications

Four animated characters engaged in dynamic actions with colourful light beams against a dark background, involving flying, playing guitar, and racing.

How to build your brand in-game

A new research report from WPP and SuperAwesome

Jonathan Adams talking to Anna Hickey with the text "Mechanisms that Matter: Decoding the future of agency models"

Mechanisms that Matter – Inside our partnership with Audible

How do you take a huge client like Audible from 22 agencies to one thriving networked team?

Digitally generated image of futuristic cubes, digital data flowing and network structure.

Healthcare communications – diverse, dynamic & different

Communicating about health and healthcare in APAC requires a nuanced and balanced approach