The acceleration of inclusive design

Creating more inclusive and equitable products and experiences

Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design and Accessibility, explains how new working patterns will spur innovation in inclusive design that reflect the diversity of the world, the importance of collaborating with individuals with different lived experiences and the impact this will have on brand loyalty and ultimately the bottom-line.

Discover more predictions for 2022

published on

09 December 2021

Category

Experience

Related Topics

DE&I Consumer behaviour

More in Experience

Manchester campus

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus

Singapore

Navigating Singapore's strategic role global brands

Location is vital when serving global brands from APAC, opines Sumegha Rao of WPP@Unilever Singapore

People from above inside colourful circles

Client centricity: It’s all about collaboration 2

WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work