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WPP is the creative transformation company. Our purpose is to build better futures for our people, planet, clients and communities, and we made strong progress towards our goals in 2022.
Investing in our people's future
Including our industry-leading commitment to reduce carbon emissions from our own operations to net zero by 2025, and across our supply chain by 2030
|2 Full-time equivalent (FTE) employee|
Delivering transformational results for our clients
|3 Billings as defined in the Glossary on page 232 of the Annual Report|
Helping to bring about change for the better in society
Over the course of 2022 we were able to grow our business, improve profitability, maintain a strong balance sheet and reward shareholders.
We are on track to achieve our goal of 3-4% growth in revenue less pass-through costs over the medium term
|1 Like-for-like growth as defined in the Glossary on page 232 of the Annual Report|
We are on track to meet our goal of headline 15.5-16.0% operating margin over the medium term
|2 Headline operating profit of £1,742m, as a percentage of revenue less pass-through costs of £11,799m. Reported profit before tax was £1,160m (2021: £951m)|
We remain in line with our leverage target of 1.5-1.7x average adjusted net debt/headline EBITDA3
|3 See definitions in the Glossary on page 232 of the Annual Report|
Our dividends per share grew 26% over the last year and represent 40% of our headline EPS, which is in line with our target pay-out policy. We also bought back some of our shares to provide additional value to shareholders
We aim to inspire bold creativity across our agencies, harness the potential of data and new technology, simplify our structure, create an inclusive, rewarding culture for our people, and deliver extraordinary work for our clients.
Our offer to clients covers communications, experience, commerce and technology. Our success depends on strong talent across all marketing disciplines, dynamic client relationships, the scale and breadth of our offer, and our data and technology skills.
We benefit from global scale, exposure to growth markets, a deep understanding of clients’ needs, leading capabilities and a strong financial foundation.
We track our performance against strategic, operational, financial, societal and environmental factors. Each KPI allows our Board, management and stakeholders to compare our performance against our goals.