Zero-party data will shape a privacy-first marketing future

VML’s Audrey Kuah on how to use zero-party data to build greater trust with, and better experiences for, customers

 

Discover more trends for 2024

published on

06 December 2023

Category

Commerce Experience

Related Topics

Showing up for the shopper

More in Commerce

Purple perspex panels growing in size from small to large, with a sunset in the background and water reflection in the foreground

Media in India: the future is now

Brands pursuing the Indian market must focus on personalised experiences and data-driven strategies

Corridor curving off into background with blue neon lights

Multinational companies must have an India strategy

The Indian market is hugely attractive to brands, but multinational companies must have a bespoke India strategy

Sun setting into a lake with a pink sky in the background and orange and yellow flowers in the foreground

Where there’s women’s health, there’s wealth

There’s huge economic advantage in closing the women’s health gap, and yet still this gap is still formidable