Mobility: The Future of Brands in Motion

Future-of-mobility---opportunities-for-brands

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life.

WPP’s The Future of Brands in Motion study has found that mobility will become prevalent across every sector and it will increasingly provide a platform for companies to grow.

In partnership with Ogilvy Consulting, WPP interviewed 16 global leaders in innovation, marketing, growth and UX across four industries – entertainment, retail, transportation and telecom. To understand how their current mobility strategies and ambitions for the future compared with consumer expectations, a survey of 300+ US citizens was carried out in parallel.

Key findings include:

The pandemic has accelerated consumer expectations of new experiences

The survey revealed that consumers are in a state of evolution – trialling, trained and ready to adopt all kinds of new products and services, such as contactless delivery, tele-medicine and shopping at mobile retail stores, with the pandemic serving as an accelerant.

Companies vary in readiness

Many business leaders now consider mobility an imperative, but the study found that readiness and investment vary dramatically.

Brand partnerships between traditional mobility providers and other companies are key

As the competitive landscape widens and threats appear from every sector, so do opportunities for non-traditional brand partnerships. For example, healthcare or drug companies partnering with convenience stores to offer medication delivery by drone, or autonomous vehicle makers collaborating with entertainment brands to take advantage of passengers’ new-found down-time to offer new kinds of experiences to pass the time.

The Future of Brands in Motion study helps brands find their growth opportunities in the new frontier of mobility. To find out more, download the full report or the research fact sheet.

For more information, email [email protected]

Brand in motion

WPP TV: Mobility Special

MORE MOBILITY THINKING & IDEAS

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

The-future-of-mobility--media-consumption

16 Jun 2020

The future of mobility: media consumption

Self-driving vehicles as a new consumer space

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

How transportation will be defined by the world's great cities

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

WPP-Featured-0619-Volvo-Living-Seawall-

07 May 2019

Volvo's Living Seawall

Grey scored a Silver Cannes Lion in the Design category for its work on the Living Seawall for Volvo

WPP 1118 Smart Spokes 2

01 Jul 2018

Ogilvy, Eyes Japan and Uber Eats' Smart Spokes

Gyrokinetic LED systems transform wheels into digital screens

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy