Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver
How much would you tell a chatbot? Tara Prabhakar talks to innovation specialists at Kantar about the work they’ve been doing around conversational AI and the fascinating results of a number of client projects in this space.
Chatbots have evolved quickly, enabling new approaches to research – featuring chat, AI, natural language processing and human insight. These bring together the best of qualitative and quantitative research methods, giving us richer insights into consumer behaviour, sentiment and reasoning.
published on
04 June 2020
Category
More in Technology & data
How to build your brand in-game
A new research report from WPP and SuperAwesome
WPP puts itself at the heart of collaborative 3D worlds
Pixar's 3D animation file format – USD – is the invisible building block of our digital 3D future.
A clarion call for AI, accessibility & advertising
Innovating at the intersection of AI, accessibility, and advertising