Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver
How much would you tell a chatbot? Tara Prabhakar talks to innovation specialists at Kantar about the work they’ve been doing around conversational AI and the fascinating results of a number of client projects in this space.
Chatbots have evolved quickly, enabling new approaches to research – featuring chat, AI, natural language processing and human insight. These bring together the best of qualitative and quantitative research methods, giving us richer insights into consumer behaviour, sentiment and reasoning.
published on
04 June 2020
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