earth-day-2020

Celebrating Earth Day 2020

Committing to 100% renewable energy and net zero (Scope 1 and 2) carbon emission WPP campuses by 2025

Today marks the 50th annual Earth Day, a movement that has mobilised a billion individuals to drive transformative change for people and the planet. The impact our actions have on the environment has never been more apparent: with communities under lockdown, countries have reported greatly improved air quality and wildlife is beginning to reclaim towns and cities.  

At WPP, we support urgent efforts to tackle the climate crisis and recognise the major threat it poses to global social and economic development. We’re cutting our own carbon footprint as well as working with many clients on campaigns aimed at inspiring change and promoting action.

We have reduced our Scope 1 and 2 carbon emissions per employee by 69% since 2006, and by 21% last year alone. In 2019, we sourced 35% of our electricity from renewables globally and reached 100% renewable electricity in the United States for the first time.

But we need to go further. Over the years, our industry has been using its creativity and innovation to help change behaviours and promote low-impact and sustainable living. One in five of our top 50 clients has committed to carbon neutrality, and we’re proud to partner with them on that journey.

WPP is taking ambitious action of its own to reduce emissions and our environmental impact. In 2019, we committed to phasing out plastics that cannot be reused, recycled or composted from our offices by the end of 2020. We also signed up to the New Plastics Economy Global Commitment which aims to create a circular economy where no plastic goes to waste and are working with our clients to help them in their own efforts. We are leveraging our breadth of expertise in everything from behavioural science to innovative packaging design.

In addition, we are committing to the following two new targets:

  1. Source 100% of our electricity from renewable sources by 2025; and
  2. Achieve net zero (Scope 1 and 2) carbon emission campuses by 2025.

We will also begin a review of our operations to identify how we transition away from fossil fuels and develop targets to reduce our Scope 3 value chain emissions with our supplier partners.

Great communications and creativity are essential to bring about the shift in attitudes and behaviour needed to build a zero-carbon future and make sustainable living not just possible but desirable. This week across WPP we’re celebrating Earth Day by inviting our people to connect through virtual activities that inspire, support and empower them to make changes big or small, at home and at work. This is society's responsibility, and we want to play our part.

Hannah Harrison

Director of Sustainability, WPP

published on

22 April 2020

Category

Communications

Related Topics

Ethical advertising

More in Communications

Person on top of a mountain looking up at the stars

The Future Shopper Report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

Megaphone on pink background

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products

Collage of WPP award winning client work

The power of creativity to drive change for the better

Mark Read on why to motivate the widespread behavioural changes needed to meet this moment, we need to be disruptive

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy