Research International acquires TRU in US

13 Apr 2007

WPP announces that its wholly-owned operating company Research International, a leading custom market research network, has acquired the business of Teenage Research Unlimited, Inc. (“TRU”) a specialist in youth research.

Founded in 1982, TRU is based in Northbrook, Illinois and employs 24 people. Clients include Pepsi-Cola, Hewlett Packard, MySpace, Kraft, MTV and Microsoft.

TRU’s unaudited revenues for the year ended 31 December 2006 were US$6.1 million, with gross assets at the same date of US$2.4 million.

This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors.
Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy