Superunion: DreamHack Open featuring Fortnite

DreamHack x Fortnite gaming scorecard

Superunion: DreamHack Open featuring Fortnite

Shaping Fortnite's esports future

The world’s largest gaming lifestyle festival, DreamHack, has reinforced its commitment to promoting Fortnite’s esports potential by launching DreamHack Open featuring Fortnite, a new tournament for the game’s fans.

Superunion worked with the festival’s organisers to create an identity for the event that fuses the vibrant visual languages of both the festival and the game. The agency’s solution is distinctly representative of Fortnite, while also infused with DreamHack’s visual identity, appealing to fans of both.

WPP 2021 timeline
WPP 2021 timeline
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Offering players across Europe and North America the chance to compete for a monthly prize pool of $250,000 ($1.75million total for 2020) from the comfort of their own homes, DreamHack Open featuring Fortnite is set to play a critical role in shaping the development of Fortnite's global esports presence and redefining how vibrant esports communities are built in a post-COVID world.


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