Climate change and biodiversity

Climate change and biodiversity

We must think creatively – both collectively and individually – if we are to tackle climate risk and nature loss

FEATURED INSIGHTS

Two friends looking for clothes at a market

COMMERCE

Recommerce – the future of retail?

Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

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MEASUREMENT & REPORTING

Calculating a cleaner future

This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

Image of floor of plants with high rise buildings

MEASUREMENT & REPORTING

Impacts on people and planet: it’s all in the data

WPP's Chief Financial Officer John Rogers on why if what gets measured gets done, then let’s absolutely think about people and planet in terms of measurement

CLIMATE CHANGE

Championing Ad Net Zero and AdGreen

WPP’s Mark Read reiterates his support for the industry initiatives in a conversation with the Advertising Association’s Stephen Woodford, and explains how tackling carbon emissions is good for WPP, important to its talent and helpful to its clients.

Image representing an analogic glitch in the monitor

CLIMATE

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

TECHNOLOGY

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

CLIMATE CHANGE

Climate crisis: the greatest creative challenge

Mark Read spoke at the Advertising Association’s Ad Net Zero Global Summit on why creativity can play a critical role in tackling the climate crisis, how our industry is innovating to accelerate the transition and where we must do more.

ENVIRONMENT

Regeneration Rising

Wunderman Thompson Intelligence’s report outlines opportunities for brands to use regeneration as a framework for driving lasting change

BIODIVERSITY

COP15 in China

Why businesses should nurture their future success in nature – and how they can do it

COP26

Responsible consumption and production as a transition accelerator

WPP’s COP26 UNFCCC panel discusses how business innovation can help consumers lead more sustainable lives – with Google’s CFO Ruth Porat, Reckitt’s CEO Laxman Narasimhan, the UNFCCC’s Deputy Executive Secretary Ovais Sarmad, and WPP’s CEO Mark Read, moderated by Bloomberg Television’s Maria Tadeo.

SUSTAINABILITY

Sustainably Made

Richard Glasson, CEO of Hogarth, introduces “Sustainably Made”, a unique approach to creative production. It combines innovative virtual production techniques with industry-leading measurement tools to help our agencies and our clients limit their carbon footprint.