WPP-IQ-Aqua

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

 

Discover more trends for 2023

published on

01 December 2022

Category

Communications Experience Technology & data

Related Topics

Consumer behaviour Data Data privacy Industry insight

More in Communications

CVL Srinivas talking to Anna Hickey with text saying "Mechanisms that matter. Decoding the future of media agency models"

Mechanisms that Matter – How India is fuelling growth for global brands

CVL Srinivas tells Anna Hickey how WPP Open is fuelling a testbed for new working models, innovation, and automation.

Purple perspex panels growing in size from small to large, with a sunset in the background and water reflection in the foreground

Media in India: the future is now

Brands pursuing the Indian market must focus on personalised experiences and data-driven strategies

Richard Hartell and Anna Hickey sitting at a table with copy overlaid that says "Mechanisms that Matter - Deconstructing the future of media agency models"

Mechanisms that Matter – Inside our partnership with Google

Richard Hartell, WPP’s Global Client Lead for Google and CEO at Media Futures Group, talks to Anna Hickey