First-party data will spur new growth opportunities
GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data
published on
01 December 2022
Category
More in Communications

Humility and leadership – finding a sweet spot
WPP’s Kota Takaichi – in Japan – says it’s possible to lead with humility, even in the global context, without being negatively humble

Embracing bi-cultural diversity: fostering workplace connections
Chelsea Breur of WPP's Wavemaker and Julia Rast of Xaxis (GroupM Nexus) explore the dynamic interplay of bi-cultural identity, the concept of home and the power of authenticity as we cultivate a diverse workplace

Radical reconnection: the new brand KPI
The most powerful thing brands can do now is to bring people together, says Marie Stafford of WPP's Wunderman Thompson Intelligence