First-party data will spur new growth opportunities
GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data
01 December 2022
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Obviously: influencer marketing made simple
Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible
Racial equity is crucial to our industry
All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE
Racial equity at WPP: what is the vision?
At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"