WPP-IQ-Aqua

First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

 

Discover more trends for 2023

published on

01 December 2022

Category

Communications Experience

Related Topics

Data Industry insight

More in Communications

Jonathan Adams talking to Anna Hickey with the text "Mechanisms that Matter: Decoding the future of agency models"

Mechanisms that Matter – Inside our partnership with Audible

How do you take a huge client like Audible from 22 agencies to one thriving networked team?

Digitally generated image of futuristic cubes, digital data flowing and network structure.

Healthcare communications – diverse, dynamic & different

Communicating about health and healthcare in APAC requires a nuanced and balanced approach

CVL Srinivas talking to Anna Hickey with text saying "Mechanisms that matter. Decoding the future of media agency models"

Mechanisms that Matter – How India is fuelling growth for global brands

CVL Srinivas tells Anna Hickey how WPP Open is fuelling a testbed for new working models, innovation, and automation.