Realising success through brand expression
How to navigate between the real world and the virtual to create the optimum experience
WPP / Hogarth’s David Rolfe on how brands can turn 2022 into the year that they win an Emmy, Grammy or even an Oscar.
published on
09 December 2021
Category
More in Technology & data

Doing data differently at WPP
The end of third-party cookies, changing data privacy laws and increased regulation are what we are working with now. And that is exciting, says WPP’s Global Head of Data and AI, Di Mayze

Automotive in Asia: a market driven by experiences
Asia – and China in particular – are at the vanguard of electric vehicle (EV) design and manufacture. Chris Reitermann, CEO of WPP’s Ogilvy in APAC & Greater China, explains what sets those markets apart

Cannes Lions 2023: not just what wins but what works
This year’s Cannes Lions Festival of Creativity – a vital barometer of the advertising industry – was back to its full glory on the French Riviera. Creative effectiveness – not just what wins but what works – was very much on the agenda