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Generative AI - Stephan Pretorius

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI. We asked what this technology means for the creative industries

Mae Karwowski

01 Jun 2023

Obviously: influencer marketing made simple
Two women unpacking grocery shopping

24 May 2023

Beyond Convenience
Karen

23 May 2023

Racial equity is crucial to our industry
LJ

23 May 2023

Racial equity at WPP: what is the vision?
Pedro

23 May 2023

Allyship – vital in the quest for racial equity
Image of people on phones to represent Social Network

17 May 2023

Social commerce: building brand love and delivering growth
Image on red and purple background of hand, phone and himmingbird

16 May 2023

B2B: invest in experience to deliver on inspiration

Image of bar graph with shopping trolley going up and down

11 May 2023

UK shoppers love promotions
Sprinter running with blur behind him

10 May 2023

Gen Z: a lesson for sports brands
Image representing a brain on blue background with people walking around it

04 May 2023

The B2B boom: don’t let these myths bust your momentum
Collage of hearts, magnifying glass and hands on red and purple background

27 Apr 2023

B2B marketing – be moving and motivational

Futuristic organic sphere on green background

20 Apr 2023

Innovation – protector of people and the planet

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