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Japan’s shrinking consumer journey and what it means for brands Against a backdrop of speed, convenience and digital agility, consumers’ path from consideration to purchase is shrinking at a never-before-seen rate in Japan. WPP’s Managing Director of Marketing and Growth in Japan, Kota Takaichi, shares how brands should navigate this new consumer reality
Don't let poor UX undermine your AI investments In the rush to adopt AI, there is one critical consideration that is often overlooked: the user experience. UX Designer at WPP’s Satalia, Tom Williams, outlines what businesses need to consider for success.
Understanding Gen Z: a call for connection and change in healthcare As Gen Z becomes a primary force in healthcare consumption, their expectations are reshaping the industry. Burson's latest insights offer strategic guidance for fostering genuine connections and delivering impactful care in this evolving landscape
