WPP iQ

Transformative industry intelligence

Drive-in illustration

10 Feb 2021

Elevated drive-in experiences

From raves and art shows to performances and gourmet dinners, the drive-in is getting a modern-day makeover to offer an eclectic mix of live entertainment

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Virtual events

28 Oct 2020

Virtual events: how the future of brand events is changing

Transforming your brand’s presence from in-person to 100% virtual

Future-of-mobility---opportunities-for-brands

29 Jun 2020

The future of mobility: opportunities for brands

Creating a valuable in-vehicle consumer experience

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

WPP-iQ-Mobility-Futures_tone1

04 Dec 2019

Mobility Futures

Kantar on how transportation will be defined by the world's great cities

Ride-hailing-goes-global

02 Dec 2019

Ride-hailing goes global

International contenders take on Silicon Valley

Changing-the-Mobility-Experience-Paradigm

26 Nov 2019

Mobility innovations driving change

The many factors reshaping the way we move

Car 5G

25 Nov 2019

The rise of the 5G road and what it means for automotive brands

Transforming the way we and our cars interact with each other

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