WPP iQ

Transformative industry intelligence

Futuristic city

22 Oct 2021

Into the metaverse

Consumer trends and brand opportunities are emerging as the metaverse takes shape

Car light trail driving straight in surreal digital render scenario

06 Oct 2021

Gaming and the metaverse

The metaverse is here – but what is it and what does it mean for brands?

Augmented reality simulation of new buildings

04 Oct 2021

The metaverse workforce

Teleportation, holograms, and roaming avatars – this isn’t sci-fi, it’s the future of work

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