Transformative industry intelligence
28 Dec 2022
An escapist’s dream: the metaverse
The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves
06 Dec 2022
We must learn from our mistakes
It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House
01 Dec 2022
WPP on 2023
The marketing innovations to watch
01 Dec 2022
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A more human-centric metaverse
"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu
29 Nov 2022
New possibilities powered by creativity in India
Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India
07 Nov 2022
Confidence for brands advertising in-game
WPP and Anzu explain what the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) guidelines mean for brands and agencies
17 Oct 2022
Four lessons in ecommerce from China
As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market
15 Sep 2022
Rethinking digital identities
Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this
04 Jul 2022
Do you speak metalanguage?
As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t
25 Apr 2022
Why the metaverse is a chance for us to rethink how advertising is done
Preparing for the virtual future
14 Mar 2022
The metaverse: the next frontier
Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands
01 Mar 2022
Liminal retail: digitising physical shopping
How retailers are bringing the metaverse into the physical world
19 Jan 2022
How brands can shape the metaverse to their advantage
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers
17 Jan 2022
What does the NFT revolution mean for brands?
Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy
14 Jan 2022
CES 2022: the innovations that stole the show
The emerging tech-driven trends that will impact marketers over the next year
13 Jan 2022
2022 tech trends through the lens of CES
Emerging tech-driven trends and what they mean for marketers this year
06 Jan 2022
A press conference with a virtual twist
P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA
06 Jan 2022
Join the Wunderman Thompson metaverse
Discover a new frontier of customer experience where the opportunities are limitless
06 Jan 2022
Inclusive innovation
Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences
15 Dec 2021
The social rhizome
A more organic and anarchic social media that is more akin to lived experience would empower us all