WPP iQ

Transformative industry intelligence

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06 Dec 2022

Brand Guardian helps navigate DE&I

Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

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06 Dec 2022

Unseen: mobility is more than cars

UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

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06 Dec 2022

We must learn from our mistakes

It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

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06 Dec 2022

How the war in Ukraine impacts behaviour

When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

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06 Dec 2022

Data and AI can predict success

Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

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06 Dec 2022

Inclusion’s next wave

Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

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06 Dec 2022

Calculating a cleaner future

This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

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06 Dec 2022

Space commerce

Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

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06 Dec 2022

Inspiration drives growth

The desire for inspiration is one of the strongest human drivers of all. And in marketing, too, a lot can be achieved with inspiration, says Peter Petermann.

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06 Dec 2022

The future of B2B

Michael Lombardi and Alex Warner explore all the changes impacting commerce and show how any business leader can drive the future of the adaptive business

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06 Dec 2022

Navigating business transformation

As brands and organisations turn their focus toward growth, four areas – health, racial awareness, climate change and economic recovery – will require attention, say Rachel Hogan and Gareth Jones

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05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

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01 Dec 2022

WPP on 2023

The marketing innovations to watch

Stacie Graham

01 Dec 2022

01.50

All eyes on social equality

"To stand for social equality is to stand out from the competition,” says WPP's Dr Stacie Graham

Krystal Olivieri

01 Dec 2022

02.03

First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

Stephan Pretorius

01 Dec 2022

01.43

The rise of occasion-led marketing

WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience

Emma Chiu

01 Dec 2022

01.46

A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

Rose Herceg

01 Dec 2022

01.32

Measuring the power of diversity to fuel creativity

WPP's Rose Herceg believes the businesses that measure the impact of their DE&I efforts in 2023 will be the ones to watch

Mudit Jaju

01 Dec 2022

01.41

Ecommerce will cease to be a silo

Wavemaker's Mudit Jaju on how ecommerce will become an inextricable part of how brands and consumers interact

Hannah Harrison

01 Dec 2022

02.53

Creativity will help consumers to live a more sustainable life

WPP's Hannah Harrison explains how brands will help consumers narrow the gap between intention and action