WPP iQ

Transformative industry intelligence

Image of people on phones to represent Social Network

17 May 2023

Social commerce: building brand love and delivering growth

Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

Group of 7 people around a rectangular table in discussion

08 Mar 2023

Diverse talent is at the heart of creative commerce

With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R

Michelle Whelan

08 Mar 2023

Connected moments that matter to achieve growth

Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

Karen Blackett

08 Mar 2023

Re-thinking brand growth

Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE

Bright city lights in a Chinese city

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

Close up of the hands of people lining up at the start line of an athletics track

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

online shopping concept with mobile phone applications illustration trolley and shopping bag, gift box, palm leaves

21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

Amazon, phone, prime day

10 Jun 2021

Prime Day 2021

How to prepare your brand for success

People social distancing

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Balancing balls

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

Gaming illustration

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

Singtel-unboxed

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

Fashion-tech-v3

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

What-can-large-organisations-learn-from-small-businesses

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

The-future-shopper-2020

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

Reopening business in China - finding the new normal

05 May 2020

Reopening business in China – finding the new normal

How innovative businesses are balancing wisdom and precaution

Retail responds

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19