17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

30 Sep 2022

Helping sports to cross the Atlantic

WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America

21 Sep 2021

Peak selling and the pandemic

Research on the changing landscape of retail peaks at a time of sustained online growth

10 Jun 2021

Prime Day 2021

How to prepare your brand for success

04 Mar 2021

The COVID-19 hygiene hangover and its effect on CX

The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

05 May 2020

Reopening business in China – finding the new normal

How innovative businesses are balancing wisdom and precaution

02 Apr 2020

Commerce in the time of the COVID-19 crisis

Inspiration for marketers and brands

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

27 Feb 2020

WPP Commerce 2020: The people imperative

The future is here now

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

20 Dec 2019

Winter holiday highlights

Trends in TV and paid search retail advertising for the first half of the 2019 holiday season

13 Dec 2019

The Digital Commerce Leader

Businesses need new sales models and interfaces to stay relevant in decades to come