Transformative industry intelligence
17 May 2023
Social commerce: building brand love and delivering growth
Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love
08 Mar 2023
Diverse talent is at the heart of creative commerce
With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R
08 Mar 2023
Connected moments that matter to achieve growth
Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce
08 Mar 2023
Re-thinking brand growth
Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE
17 Oct 2022
Four lessons in ecommerce from China
As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market
30 Sep 2022
Helping sports to cross the Atlantic
WPP agencies are at the forefront of guiding sports organisations and brands to bridge the gap between Europe and North America
21 Sep 2021
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth
10 Jun 2021
Prime Day 2021
How to prepare your brand for success
04 Mar 2021
The COVID-19 hygiene hangover and its effect on CX
The behaviours that have been instilled in us during the pandemic will lead to a complete shift in how we design our retail spaces, including what technology we use
15 Dec 2020
The Great Shift: how COVID-19 has shifted the marketing landscape
Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19
14 Dec 2020
Balancing act: driving sales today and generating demand tomorrow
Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow
10 Nov 2020
What brands can learn from playing games
Gaming mechanics and tactics could drive both engagement and revenue
14 Sep 2020
The future of retail formats: pop-ups, pick-ups and unmanned stores
Which retail formats work best for your brand’s experience strategy and what value do they add?
11 Sep 2020
Unlocking the power of online fashion with new technology
How retailers can use tech to remain relevant after COVID-19
20 Aug 2020
Think small, act fast, repeat
What can large organisations learn from small businesses?
26 May 2020
The Future Shopper 2020
How will the COVID-19 pandemic affect the future shopper?
05 May 2020
Reopening business in China – finding the new normal
How innovative businesses are balancing wisdom and precaution
02 Apr 2020
Commerce in the time of the COVID-19 crisis
Inspiration for marketers and brands
19 Mar 2020
Retail responds
How new commerce may ease the impact of COVID-19
27 Feb 2020
WPP Commerce 2020: The people imperative
The future is here now