15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

14 Dec 2020

Balancing act: driving sales today and generating demand tomorrow

Balancing the short-term benefits of performance marketing with the long-term work of brand building is how sustainable and profitable brands grow

10 Nov 2020

What brands can learn from playing games

Gaming mechanics and tactics could drive both engagement and revenue

14 Sep 2020

The future of retail formats: pop-ups, pick-ups and unmanned stores

Which retail formats work best for your brand’s experience strategy and what value do they add?

11 Sep 2020

Unlocking the power of online fashion with new technology

How retailers can use tech to remain relevant after COVID-19

20 Aug 2020

Think small, act fast, repeat

What can large organisations learn from small businesses?

26 May 2020

The Future Shopper 2020

How will the COVID-19 pandemic affect the future shopper?

05 May 2020

Reopening business in China – finding the new normal

How innovative businesses are balancing wisdom and precaution

02 Apr 2020

Commerce in the time of the COVID-19 crisis

Inspiration for marketers and brands

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

27 Feb 2020

WPP Commerce 2020: The people imperative

The future is here now

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

20 Feb 2020

All change in retail

Technology and shifts in consumer behaviour are driving innovation in the sector

20 Dec 2019

Winter holiday highlights

Trends in TV and paid search retail advertising for the first half of the 2019 holiday season

13 Dec 2019

The Digital Commerce Leader

Businesses need new sales models and interfaces to stay relevant in decades to come

06 Dec 2019

Ecommerce lessons from the East

A round-up of Singles Day trends that brands can apply to their own ecommerce calendar moments

03 Dec 2019

Generation Alpha

Wunderman Thompson Commerce helps prepare us for the future consumer

30 Aug 2018

The Third Era of Digital Retail

Retailing will be more digital, but feel more human