WPP iQ

Transformative industry intelligence

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17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands

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05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

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21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

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03 Sep 2021

The full-funnel value of ecommerce

The benefits of using direct ecommerce channels beyond the checkout

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01 Sep 2021

Transcendent retail: APAC

Lessons from China’s trend-setting commerce market

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