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Transformative industry intelligence

19 Dec 2020
The importance of understanding your audience across platforms
How video-on-demand services have changed our viewing habits, and how content providers can address the change

15 Dec 2020
The Great Shift: how COVID-19 has shifted the marketing landscape
Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

18 Nov 2020
Back in the game
The future of sports promises a new era of opportunity for brands

10 Nov 2020
The maths challenge
A successful data analytics strategy is built around five core competencies

10 Nov 2020
The decision-making genome
Using behavioural science to map more effective, personalised content

10 Nov 2020
Cognitive resonance: harmonising emotional and rational advertising
What it means in marketing terms when "figures sing"

10 Nov 2020
All your customers’ needs, under one roof
Ecosystem brands meet consumers' wants and exceed their expectations

10 Nov 2020
The eightfold path of paradox
To succeed in China, business leaders must get to grips with its complicated world view

20 Aug 2020
How to plan with confidence in the recovering OOH market
Increased share of voice and significant gains in media value are likely for those who re-engage early

28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market

06 Jul 2020
This Year, Next Year: US mid-year media forecasts
The downturn in the US ad market that began in late March is starting to slow

06 Jul 2020
This Year, Next Year: UK mid-year media forecasts
How COVID-19 and Brexit have affected the UK media industry

26 Jun 2020
What makes a great social and influencer campaign?
Companies are looking for new ways to engage with their customers

26 Jun 2020
Sustainable development campaigns must raise their game
Creative work shouldn’t just support change, it should drive it

16 Jun 2020
Quarantine culture
From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

05 Jun 2020
The barriers of being Black in Britain
“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

05 Jun 2020
Remote reporting season
Five takeaways from Hong Kong to ensure essential business continues to run smoothly

04 Jun 2020
27:49
Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver

30 Apr 2020
“I’m not entirely sure what it is but I do know I want it.”
A foolhardy attempt to de-mystify that precious property we call creativity

15 Apr 2020
QSRs in the age of COVID-19
What customers are telling us about ordering food

15 Apr 2020
The host cities’ perspective: the impact of COVID-19 on sporting events
Insights from the global Host City Survey

15 Apr 2020
Rapid response measures
Guidance for businesses facing the impact of COVID-19

02 Apr 2020
Social distancing and the changing role of social media
Collective attention is turning to online social platforms to keep us connected and entertained

02 Apr 2020
Building brand resilience during COVID-19
Adapting, problem-solving and responding to unexpected challenges

26 Mar 2020
Media relations best practice during COVID-19
Aligning to the new normal of a singular focused news cycle

26 Mar 2020
What does coronavirus mean for brands on social media?
A make-or-break moment

19 Mar 2020
Five ways to rethink your live experience
Considerations for an ever-changing environment

19 Mar 2020
Retail responds
How new commerce may ease the impact of COVID-19

19 Mar 2020
The culture of working remotely
How to adapt working practices during the coronavirus pandemic

19 Mar 2020
Commerce reimagined
Why businesses must be more human-centric to find topline growth

19 Mar 2020
How to reinvent your brand in times of global uncertainty
Marketers need to adjust their approaches during the pandemic

19 Mar 2020
How to communicate in turbulent times
A five-step plan to effective crisis communication

06 Mar 2020
In conversation: Shelina Janmohamed and Karine Santos
Forging meaningful connections

27 Feb 2020
WPP Commerce 2020: The people imperative
The future is here now

20 Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Rapid multiplication in channels is great news for consumers, but challenging for retailers

13 Feb 2020
The gradual shift from age and gender to audiences
Media owners and marketers are showing signs they want change

06 Feb 2020
What will agencies do without cookies?
Privacy initiatives are spurring innovation in data usage

31 Jan 2020
Super Bowl advertising playbook
A look at the past decade of spend during the Big Game

15 Jan 2020
CES 2020: The Consumer “Experience” Show?
Technology and experiences unite at the Consumer Electronics Show (CES)

15 Jan 2020
CES 2020: Invisible revolutions
New transformative opportunities will be made possible because of products introduced at CES 2020

13 Jan 2020
Streaming wars
The battle of the platforms heats up

13 Dec 2019
The Digital Commerce Leader
Businesses need new sales models and interfaces to stay relevant in decades to come

13 Dec 2019
What does 2020 hold for ad markets?
GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth