11 Sep 2023

Content studios are back and driving ROI

There's a direct link between content and ROI. That’s what’s driving the emergence of the latest iteration of content studios, says Jai Kotecha CEO of Ogilvy Netherlands and EMEA capability lead of WPP Open X

08 Sep 2023

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus

04 Sep 2023

Navigating Singapore's strategic role global brands

Location is vital when serving global brands from APAC, opines Sumegha Rao of WPP@Unilever Singapore

31 Aug 2023

Client centricity: It’s all about collaboration 2

WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work

30 Aug 2023

The Netherlands: nexus of innovation and expansion

Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

22 Aug 2023

B2B shopping: seamless and digital

Hugh Fletcher of WPP’s Wunderman Thompson and Naji El-Arifi of WPP’s Wunderman Thompson Commerce explain what the future B2B shopper is looking for – and it includes a much better digital experience

21 Aug 2023

Athletes: from performers to creators

Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

18 Aug 2023

CX marks the spot

Cat Jolly, at WPP’s EssenceMediacom, explains why an exceptional B2B customer experience (CX) separates winners from losers

18 Aug 2023

30 years of making smart decisions for brands

We speak to Michael Sussman of WPP's BAV on the 30th anniversary of the BAV product

14 Aug 2023

Brands who are creative win at women’s sports

Women’s sports and their fanbase are exploding, says WPP’s CMI Media Group. The opportunities for brands are vast, but it’s creativity that will be the differentiator

08 Aug 2023

Getting to grips with brand marketing in Japan

WPP’s Mike Busby says that brand marketing in Japan still lags product marketing – not surprising given Japan’s reputation for high standards, engineering excellence and best practice in product design. But brand marketing is valuable too

08 Aug 2023

Going hyperlocal in India

India is a vast country, and advertising that works in one part of the country may not work well in another. We speak to Nidhee Kekre of WPP in India about hyperlocalisation

07 Aug 2023

Creativity: a ‘not so’ secret sauce

We often talk about creativity being a ‘secret sauce’. For one campaign, sauce literally became the star of the show. We speak to Park Wannasiri of WPP’s Wunderman Thompson in Bangkok

04 Aug 2023

Amazon Prime Day 2023: all in the numbers

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar

04 Aug 2023

A cause for celebration in Indonesia and Vietnam

Festivals have long been an opportunity for brands to connect with consumer audiences. Ranjana Singh, Country Head for Indonesia and Vietnam, explains how consumer behaviour shifts during major festivals in Indonesia and Vietnam

27 Jul 2023

When diversity goals align, the result is great work

Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaign while establishing a closer relationship with Brazilian Black audiences

25 Jul 2023

Private labels as growth levers

Private labels are the next opportunity for European retailers, providing affordability and quality for shoppers while generating loyalty and profitability for brands

21 Jul 2023

Let’s be frank: going ‘glocal’ in Australia

WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up marketing for the local market

20 Jul 2023

Resilience is vital to brand engagement

WPP’s Group Director of Crisis Management and Business Resilience, Helen Brown, explains why a company’s resilience capability is an important factor in brand engagement

18 Jul 2023

A democratisation of the consumer health landscape

Matt Coy, Head of WPP’s BCW Life, explains what this democratisation of consumer health means for clients