06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

10 Nov 2020

Cognitive resonance: harmonising emotional and rational advertising

What it means in marketing terms when "figures sing"

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

05 Jun 2020

The barriers of being Black in Britain

“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

30 Apr 2020

“I’m not entirely sure what it is but I do know I want it.”

A foolhardy attempt to de-mystify that precious property we call creativity