WPP iQ

Transformative industry intelligence

Karen

23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE

LJ

23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"

Pedro

23 May 2023

Allyship – vital in the quest for racial equity

Pedro Reiss, of WPP’s Wunderman Thompson in Brazil, says that allyship has been a valuable tool when bringing about transformational change in the workplace

Circles on blue background

22 May 2023

The secrets of a successful spin

Spinning a new, independent company out of an established company is no mean feat. Focus is so often on financial and strategic goals, but the human challenges are the ones to watch

Image of people on phones to represent Social Network

17 May 2023

Social commerce: building brand love and delivering growth

Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

Image on red and purple background of hand, phone and himmingbird

16 May 2023

B2B: invest in experience to deliver on inspiration

B2B: invest in experience to deliver on inspiration

Image of bar graph with shopping trolley going up and down

11 May 2023

UK shoppers love promotions

Customers are becoming more and more savvy about marketing tactics and techniques. These are the findings of the second in the series of ‘What the Brits want from promotions’ from WPP’s Mando

Collage of hearts, magnifying glass and hands on red and purple background

27 Apr 2023

B2B marketing – be moving and motivational

Let’s be done with clichéd stock images. B2B might deliver different messages from B2C, but that’s no reason not to inspire, touch, move and motivate. James Irvine and Simon Law of WPP’s Wunderman Thompson talk us through the rationale for inspirational B2B

Futuristic organic sphere on green background

20 Apr 2023

Innovation – protector of people and the planet

Thinking and acting sustainably can drive both commercial growth and deliver on business imperatives – while also tackling real world problems, says WPP’s Hannah Harrison

Group of 7 people around a rectangular table in discussion

08 Mar 2023

Diverse talent is at the heart of creative commerce

With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R

Michelle Whelan

08 Mar 2023

Connected moments that matter to achieve growth

Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

Karen Blackett

08 Mar 2023

Re-thinking brand growth

Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE

Image of WPP Commerce event

07 Mar 2023

The revolution starts now

Over 200 WPP clients, partners and agency team-members met to learn, share and be inspired by the very latest in commerce. The theme – ‘Commerce Revolution’

WPP’s Stephan Pretorius talking sat at a table

06 Mar 2023

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

A fantasy, science fiction concept of a woman standing in front of a glowing mystical portal. In a universe of stars

28 Feb 2023

On our minds – and on your radar

What should companies watch out for as this year unfurls? Marie Stafford at WPP’s Wunderman Thompson Intelligence bundles up dozens of trends into five key ‘watch outs’ for 2023

Megaphones on blue background

28 Feb 2023

Let’s make women safe

Shape culture – that’s what WPP, the creative industries and marketing professionals do when they put out marketing messages. ‘Unite for Her’ is a rallying cry to make the world a better, safer space for all women. We speak to Bee Pahnke at WPP’s Grey

People walking through archways with light at the end

20 Feb 2023

It’s all about how to grow and resilience

‘The 2030 Forecast’ from Ogilvy Consulting sets out the 10 challenges facing humanity – largely resulting from its own hand. Carla Hendra says companies must meet these challenges head on if they are to grow

Brain made up of wires and light to represent AI

06 Feb 2023

How should we think about AI?

WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI

American football helmet on red and blue background

01 Feb 2023

Super Bowl 2023: dynamic and multi-dimensional

The game, the people, the advertising and the halftime show – that’s what the Super Bowl has always been about. Now smartphones, apps, online chat and virtual communities make the Super Bowl multi-dimensional, says Chris Console of WPP Sports Practice

Pie chart made of colourful building blocks and a small shopping cart on pink background

30 Jan 2023

Creativity + data propel end to end commerce

We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel