WPP iQ

Transformative industry intelligence

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19 May 2022

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

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18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

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18 May 2022

Data – decision critical, not just a record

Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened

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17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

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21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

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08 Mar 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

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08 Mar 2022

Addressing entrepreneurial equality

Nuriya Shoro, EMEA Corporate Development Associate at Wunderman Thompson, says that it is time to support women in business

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26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive

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14 Jan 2022

2022, the year of growth from the inside out

Three ways Employee Experience (EX) can positively impact business growth

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13 Jan 2022

2022 tech trends through the lens of CES

Emerging tech-driven trends and what they mean for marketers this year

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06 Jan 2022

Topics to watch in 2022

From creative commerce to mixed reality and NFTs, VMLY&R captures the key trends from this year’s show

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06 Jan 2022

Inclusive innovation

Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences

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06 Jan 2022

A press conference with a virtual twist

P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

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15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

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05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

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04 Nov 2021

The B2B future shopper report

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China

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28 Oct 2021

Driving value at scale with human-centred personalisation

Explore the growing need for brands to embrace authenticity

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27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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