Stream
Transformative industry intelligence
28 Jul 2020
Course correction
How to get the most from a Customer Data Platform in an increasingly diverse market
06 Jul 2020
This Year, Next Year: US mid-year media forecasts
The downturn in the US ad market that began in late March is starting to slow
06 Jul 2020
This Year, Next Year: UK mid-year media forecasts
How COVID-19 and Brexit have affected the UK media industry
26 Jun 2020
What makes a great social and influencer campaign?
Companies are looking for new ways to engage with their customers
26 Jun 2020
Sustainable development campaigns must raise their game
Creative work shouldn’t just support change, it should drive it
16 Jun 2020
Quarantine culture
From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands
05 Jun 2020
The barriers of being Black in Britain
“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager
05 Jun 2020
Remote reporting season
Five takeaways from Hong Kong to ensure essential business continues to run smoothly
04 Jun 2020
27:49
Does conversational AI give us better insights?
Innovation specialists discuss the role of chatbots in research – and why they deliver
30 Apr 2020
“I’m not entirely sure what it is but I do know I want it.”
A foolhardy attempt to de-mystify that precious property we call creativity
15 Apr 2020
QSRs in the age of COVID-19
What customers are telling us about ordering food
15 Apr 2020
The host cities’ perspective: the impact of COVID-19 on sporting events
Insights from the global Host City Survey
15 Apr 2020
Rapid response measures
Guidance for businesses facing the impact of COVID-19
02 Apr 2020
Social distancing and the changing role of social media
Collective attention is turning to online social platforms to keep us connected and entertained
02 Apr 2020
Building brand resilience during COVID-19
Adapting, problem-solving and responding to unexpected challenges
26 Mar 2020
Media relations best practice during COVID-19
Aligning to the new normal of a singular focused news cycle
26 Mar 2020
What does coronavirus mean for brands on social media?
A make-or-break moment
19 Mar 2020
Five ways to rethink your live experience
Considerations for an ever-changing environment
19 Mar 2020
Retail responds
How new commerce may ease the impact of COVID-19
19 Mar 2020
The culture of working remotely
How to adapt working practices during the coronavirus pandemic
19 Mar 2020
Commerce reimagined
Why businesses must be more human-centric to find topline growth
19 Mar 2020
How to reinvent your brand in times of global uncertainty
Marketers need to adjust their approaches during the pandemic
19 Mar 2020
How to communicate in turbulent times
A five-step plan to effective crisis communication
06 Mar 2020
In conversation: Shelina Janmohamed and Karine Santos
Forging meaningful connections
27 Feb 2020
WPP Commerce 2020: The people imperative
The future is here now
20 Feb 2020
Multichannel, omnichannel or channel-less; which is right?
Rapid multiplication in channels is great news for consumers, but challenging for retailers
13 Feb 2020
The gradual shift from age and gender to audiences
Media owners and marketers are showing signs they want change
06 Feb 2020
What will agencies do without cookies?
Privacy initiatives are spurring innovation in data usage
31 Jan 2020
Super Bowl advertising playbook
A look at the past decade of spend during the Big Game
15 Jan 2020
CES 2020: The Consumer “Experience” Show?
Technology and experiences unite at the Consumer Electronics Show (CES)
15 Jan 2020
CES 2020: Invisible revolutions
New transformative opportunities will be made possible because of products introduced at CES 2020
13 Jan 2020
Streaming wars
The battle of the platforms heats up
13 Dec 2019
The Digital Commerce Leader
Businesses need new sales models and interfaces to stay relevant in decades to come
13 Dec 2019
What does 2020 hold for ad markets?
GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth