WPP iQ

Transformative industry intelligence

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28 Oct 2021

Driving value at scale with human-centred personalisation

Explore the growing need for brands to embrace authenticity

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27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

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21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

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16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

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13 Sep 2021

The power of transformation management

How effective transformation governance can drive progress in an increasingly changing world

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31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

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12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

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12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

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04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

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03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

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21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

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14 Jul 2021

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products

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09 Jul 2021

Reimagining influencer marketing

VMLY&R Commerce explores how to turn likes into real business growth

Future-of-mobility---opportunities-for-brands

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

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19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

The Great Shift publication

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

Back-in-the-game- report by Wunderman Thompson

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

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10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

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10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

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