WPP iQ

Transformative industry intelligence

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22 Sep 2022

Rethinking inclusion as a business imperative

If inclusive criteria are met, there will be a strong foundation for propelling brand momentum, says Josh Loebner of WPP’s Wunderman Thompson

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30 Aug 2022

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia

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01 Jul 2022

Innovation and impact at Cannes 2022

WPP’s major wins focus on health, inequity, the planet, the metaverse and commerce

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15 Jun 2022

Creativity – the world’s most valuable tool

If we had the power to fix all that is wrong in the world, what tools would we need? Rob Reilly, Chief Creative Officer at WPP, is clear what he would reach for

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19 May 2022

Data – the answer to cultural change?

How do you drive cultural change through data? Di Mayze, Global Head of Data and AI at WPP, talks us through the WPP way

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18 May 2022

We will all be data professionals

Saying “I don’t understand data” in 2030 will be like printing emails in 2010

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18 May 2022

Data – decision critical, not just a record

Data will be considered a decision-maker, an influencer, and an input to our actions – not just a record of what has happened

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17 May 2022

Data: are we headed towards shared control?

Over the next decade we will enter a new era of shared control of personal data – in fact it is already on the cards

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17 May 2022

A sustainable future starts with data

If we are all to help save the planet, we should all take a long hard look at data creation and storage – it all consumes energy

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21 Apr 2022

Women must be part of the climate conversation

The UN estimates that 67% of decision-making roles about climate worldwide are occupied by men. That number must change

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08 Mar 2022

I am who I am

Rafael (Rafa) Pitanguy, Chief Creative Officer at VMLY&R, says that the creative industries have the power to change the world

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08 Mar 2022

Addressing entrepreneurial equality

Nuriya Shoro, EMEA Corporate Development Associate at Wunderman Thompson, says that it is time to support women in business

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26 Jan 2022

The ingredients of a future-resilient, holistic data strategy

The foundational pillars of a data strategy that will help marketers thrive

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14 Jan 2022

2022, the year of growth from the inside out

Three ways Employee Experience (EX) can positively impact business growth

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13 Jan 2022

2022 tech trends through the lens of CES

Emerging tech-driven trends and what they mean for marketers this year

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06 Jan 2022

Inclusive innovation

Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences

CES backdrop saying 'Welcome to Las Vegas'

06 Jan 2022

Topics to watch in 2022

From creative commerce to mixed reality and NFTs, VMLY&R captures the key trends from this year’s show

Glass blocks representing the metaverse

06 Jan 2022

A press conference with a virtual twist

P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

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15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

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