28 Oct 2021

Driving value at scale with human-centred personalisation

Explore the growing need for brands to embrace authenticity

27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

16 Sep 2021

Closing the gap: adopting omnichannel strategies for stronger brand-consumer connections

Consumers have moved seamlessly across screens for years. Have brands finally caught up with them?

13 Sep 2021

The power of transformation management

How effective transformation governance can drive progress in an increasingly changing world

31 Aug 2021

Time to listen in

How digital audio platforms can deliver at every point of the sales funnel

12 Aug 2021

Sport needs to adapt as the (third-party) cookie crumbles

How sports properties can put themselves in pole position to understand their audiences

12 Aug 2021

Driving growth with D2C

How to benefit from a robust direct-to-consumer (D2C) ecommerce strategy

04 Aug 2021

The power of positivity: learning from MENA’s scaled back event strategy

VMLY&R Commerce identifies key trends for the immediate future to help build live events programmes

03 Aug 2021

Why out-of-home advertising is essential to inclusive marketing

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

21 Jul 2021

The future shopper report 2021: what shoppers want from digital experiences

Wunderman Thompson explore how to future-proof your commerce offering

14 Jul 2021

Demystifying the importance of SEO in creating digital products

Why SEO is key to the overall success of digital products

09 Jul 2021

Reimagining influencer marketing

VMLY&R Commerce explores how to turn likes into real business growth

06 Jan 2021

Mobility: The Future of Brands in Motion

A study into the future of mobility and how all companies, not just those invested in moving people or goods, can use it as a platform to win customers for life

19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content