WPP-IQ-Orange Stream

Transformative industry intelligence

Course-Correction

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

This-Year-next-Year-US

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

This-year-UK

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

What-makes-a-great-social-and-influencer-campaign

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

Ogilvy-IKEA Why-we-make

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

Quarantine-culture

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

Karen-Blackett-The-Telegraph-2568x1445

05 Jun 2020

The barriers of being Black in Britain

“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

Reporting-season-lessons

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

COnversational-AI

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

Jeremy Bullmore AR19

30 Apr 2020

“I’m not entirely sure what it is but I do know I want it.”

A foolhardy attempt to de-mystify that precious property we call creativity

QSRs-in-COVID-19

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

Rapid-response-measures

15 Apr 2020

Rapid response measures

Guidance for businesses facing the impact of COVID-19

HouseParty 2568x1445

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

Brand-resilience-in-the-time-of-COVID-19

02 Apr 2020

Building brand resilience during COVID-19

Adapting, problem-solving and responding to unexpected challenges

Media-relations-best-practice-during-COVID-19

26 Mar 2020

Media relations best practice during COVID-19

Aligning to the new normal of a singular focused news cycle

Five ways to rethink your live experience

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

Retail responds

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

The culture of working remotely

19 Mar 2020

The culture of working remotely

How to adapt working practices during the coronavirus pandemic

Commerce reimagined

19 Mar 2020

Commerce reimagined

Why businesses must be more human-centric to find topline growth

How to reinvent your brand in times of global uncertainty

19 Mar 2020

How to reinvent your brand in times of global uncertainty

Marketers need to adjust their approaches during the pandemic

How to communicate in turbulent times

19 Mar 2020

How to communicate in turbulent times

A five-step plan to effective crisis communication

Woman holding ipad

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

Audience

13 Feb 2020

The gradual shift from age and gender to audiences

Media owners and marketers are showing signs they want change

online fingerprint

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

Superbowl-ad-playbook

31 Jan 2020

Super Bowl advertising playbook

A look at the past decade of spend during the Big Game

WPP-at-CES2020

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

Invisible revolution

15 Jan 2020

CES 2020: Invisible revolutions

New transformative opportunities will be made possible because of products introduced at CES 2020

Streaming-wars-WPPiQ

13 Jan 2020

Streaming wars

The battle of the platforms heats up

Wunderman-Thompson-Commerce-Digital-Leader

13 Dec 2019

The Digital Commerce Leader

Businesses need new sales models and interfaces to stay relevant in decades to come

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

13 Dec 2019

What does 2020 hold for ad markets?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth

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