
23 Jan 2023
2023 in sport: a year full of potential
Six trends that will shape the year for brands and rights-holders

11 Jan 2023
CES returns with purpose
Partnering with the United Nations Trust Fund for Human Security gave CES 2023 a definite sense of purpose. But technologies enhancing a huge spectrum of human experience were on the agenda too

28 Dec 2022
Making sustainability profitable
Sustainability investments must deliver returns – both financial and reputational – to be ‘sustainable’ for business. Something needs to change, says Luc Speisser

28 Dec 2022
Sustainability comms must get real
There’s a disconnect between the way corporations talk about climate change and how the public discusses the same issue. That’s the conclusion of research by Jamie Hamill, Alessia Calcabrini and Alex Kibblewhite.</

28 Dec 2022
How to S.C.O.R.E
VMLY&R COMMERCE’s Jon Goynshor explains S.C.O.R.E. – a framework for maximising brand collaborations in the new world of entertainment commerce

28 Dec 2022
AI: adopt or fail
Artificial intelligence (AI) is proving to have the power to transform commerce, says Chloe Hobart. But what do business leaders and consumers think it is, and how is it being used?

28 Dec 2022
An escapist’s dream: the metaverse
The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves

14 Dec 2022
AI drives low-cost low-carbon delivery
It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

14 Dec 2022
CX is king in commerce
Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

14 Dec 2022
Recommerce – the future of retail?
Recommerce – the selling of previously owned items to others who then reuse, recycle, or resell them – is very much ‘en vogue’ right now, says Heather Bull of WPP’s Hill+Knowlton Strategies

09 Dec 2022
Creative people power
Tilly Cullen is the creative talent behind the Atticus Journal Volume 27 cover design. We talk to her about her work and inspiration

06 Dec 2022
Brand Guardian helps navigate DE&I
Discover how an AI called Brand Guardian can assist by helping brands implement DE&I policies in their marketing

06 Dec 2022
Unseen: mobility is more than cars
UNSEEN, from Linna Zhao, Wavemaker China, and Tongji University, is a documentary series that investigates trends in value and ecosystem transformation – with the first episode focusing on The Third Space, or vehicles

06 Dec 2022
We must learn from our mistakes
It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

06 Dec 2022
How the war in Ukraine impacts behaviour
When it comes to dealing with the war in Ukraine, seven different consumer coping strategies – including emotional retreat and surrender to fate – have emerged among consumers. [m]SCIENCE’s qualitative experts explain the role of brands in offering support in times of crisis

06 Dec 2022
Data and AI can predict success
Nearly half of promotions lose money. Angus McLean and Randy Kohl look at some of the most effective promotional tactics for defining and measuring promotion effectiveness using deeper promotion analysis

06 Dec 2022
Inclusion’s next wave
Being inclusive helps to shape better brands and businesses and, more importantly, results in a better world – and a better future – for everyone. By Marie Stafford and Sarah Tilley

06 Dec 2022
Calculating a cleaner future
This GroupM framework aims to create a robust methodology for measuring emissions across the media supply chain to accelerate decarbonisation of the industry

06 Dec 2022
Space commerce
Joseph Gilligan and Minos Makris explain why the commercial opportunities of space should be on businesses’ radars

06 Dec 2022
Inspiration drives growth
The desire for inspiration is one of the strongest human drivers of all. And in marketing, too, a lot can be achieved with inspiration, says Peter Petermann.