19 Dec 2020

The importance of understanding your audience across platforms

How video-on-demand services have changed our viewing habits, and how content providers can address the change

15 Dec 2020

The Great Shift: how COVID-19 has shifted the marketing landscape

Marketing is a critical element of success for four key sectors: auto, telecommunications, consumer packaged goods (CPG) and financial services. GroupM’s The Great Shift looks at how each has experienced a ‘shift’ due to COVID-19

18 Nov 2020

Back in the game

The future of sports promises a new era of opportunity for brands

10 Nov 2020

The maths challenge

A successful data analytics strategy is built around five core competencies

10 Nov 2020

The decision-making genome

Using behavioural science to map more effective, personalised content

10 Nov 2020

Cognitive resonance: harmonising emotional and rational advertising

What it means in marketing terms when "figures sing"

10 Nov 2020

All your customers’ needs, under one roof

Ecosystem brands meet consumers' wants and exceed their expectations

10 Nov 2020

The eightfold path of paradox

To succeed in China, business leaders must get to grips with its complicated world view

20 Aug 2020

How to plan with confidence in the recovering OOH market

Increased share of voice and significant gains in media value are likely for those who re-engage early

28 Jul 2020

Course correction

How to get the most from a Customer Data Platform in an increasingly diverse market

06 Jul 2020

This Year, Next Year: US mid-year media forecasts

The downturn in the US ad market that began in late March is starting to slow

06 Jul 2020

This Year, Next Year: UK mid-year media forecasts

How COVID-19 and Brexit have affected the UK media industry

26 Jun 2020

What makes a great social and influencer campaign?

Companies are looking for new ways to engage with their customers

26 Jun 2020

Sustainable development campaigns must raise their game

Creative work shouldn’t just support change, it should drive it

16 Jun 2020

Quarantine culture

From entertainment to ecommerce, stay-at-home cultural trends provide opportunities for brands

05 Jun 2020

The barriers of being Black in Britain

“I hope this will be our tipping point” – Karen Blackett OBE, WPP UK Country Manager

05 Jun 2020

Remote reporting season

Five takeaways from Hong Kong to ensure essential business continues to run smoothly

04 Jun 2020

27:49

Does conversational AI give us better insights?

Innovation specialists discuss the role of chatbots in research – and why they deliver

30 Apr 2020

“I’m not entirely sure what it is but I do know I want it.”

A foolhardy attempt to de-mystify that precious property we call creativity

15 Apr 2020

QSRs in the age of COVID-19

What customers are telling us about ordering food

15 Apr 2020

The host cities’ perspective: the impact of COVID-19 on sporting events

Insights from the global Host City Survey

15 Apr 2020

Rapid response measures

Guidance for businesses facing the impact of COVID-19

02 Apr 2020

Social distancing and the changing role of social media

Collective attention is turning to online social platforms to keep us connected and entertained

02 Apr 2020

Building brand resilience during COVID-19

Adapting, problem-solving and responding to unexpected challenges

26 Mar 2020

Media relations best practice during COVID-19

Aligning to the new normal of a singular focused news cycle

26 Mar 2020

What does coronavirus mean for brands on social media?

A make-or-break moment

19 Mar 2020

Five ways to rethink your live experience

Considerations for an ever-changing environment

19 Mar 2020

Retail responds

How new commerce may ease the impact of COVID-19

19 Mar 2020

The culture of working remotely

How to adapt working practices during the coronavirus pandemic

19 Mar 2020

Commerce reimagined

Why businesses must be more human-centric to find topline growth

19 Mar 2020

How to reinvent your brand in times of global uncertainty

Marketers need to adjust their approaches during the pandemic

19 Mar 2020

How to communicate in turbulent times

A five-step plan to effective crisis communication

06 Mar 2020

In conversation: Shelina Janmohamed and Karine Santos

Forging meaningful connections

27 Feb 2020

WPP Commerce 2020: The people imperative

The future is here now

20 Feb 2020

Multichannel, omnichannel or channel-less; which is right?

Rapid multiplication in channels is great news for consumers, but challenging for retailers

13 Feb 2020

The gradual shift from age and gender to audiences

Media owners and marketers are showing signs they want change

06 Feb 2020

What will agencies do without cookies?

Privacy initiatives are spurring innovation in data usage

31 Jan 2020

Super Bowl advertising playbook

A look at the past decade of spend during the Big Game

15 Jan 2020

CES 2020: The Consumer “Experience” Show?

Technology and experiences unite at the Consumer Electronics Show (CES)

15 Jan 2020

CES 2020: Invisible revolutions

New transformative opportunities will be made possible because of products introduced at CES 2020

13 Jan 2020

Streaming wars

The battle of the platforms heats up

13 Dec 2019

The Digital Commerce Leader

Businesses need new sales models and interfaces to stay relevant in decades to come

13 Dec 2019

What does 2020 hold for ad markets?

GroupM’s This Year Next Year media forecast shows digital-first brands are driving much of the global advertising growth